May 10, 2024-14 days，With“Chinese brands share with the world”As the core idea、With“Brand New Quality Future Xinguang”The 8th China Brand Day was held at the Shanghai World Expo Exhibition Hall.。Many well-known brands and innovative technologies shine on the stage，New image、The new achievements are eye-catching，Deeply highlighting the outstanding achievements of brand building in China over the years。China's leading brand of construction machinery with more than 50 years of development——Lingong Group made a brilliant appearance.，It shines with unique charm in the bright brand stars.。
During the event，Organize a series of special activities on the spot，Attracted the attention of many visitors.。In addition，Combining with the actual work of brand building，Through various forms，Carry out special activities of brand creation by oneself，Tell the story of Chinese brand well。Activities are in progress，Wu Hao, Secretary-General of the National Development and Reform Commission, visited the exhibition，Understand the independent research and development of Lingong，He fully recognized the products and development strategy of Lingong.。
10 May 16:30 minutes，The solemn and warm start of the launching ceremony。Wu Hao, Secretary-General of the National Development and Reform Commission, presided over and introduced the leaders and guests.，Zhang Yuzhuo, Director of the State-owned Assets Supervision and Administration Commission of the State Council、Luo Wen, Director-General of the General Administration of Market Supervision、The Secretary of the Shanghai Municipal Party Committee attended the meeting Chen Jining.，And delivered speeches one after another；Member of the Political Bureau of the 20th CPC Central Committee、Vice Premier of the State Council、Members of the Party Leadership Group Delivered Speeches Zhang Guoqing.，Officially launch China Brand Day 2024。Tang Junbin, Assistant General Manager of Shandong Lingong Construction Machinery Co., Ltd., was invited to attend the meeting as a representative of exhibitors.。
As a national brand rising in the old Yimeng area.，Lingong started its development in 1972.，Follow all the way、And run，Eventually become the leader of China's manufacturing industry.，This is an arduous history of entrepreneurship.，A Struggle History of Innovation and Development，It is also a typical epitome of the development and growth of China's construction machinery industry.。
Nowadays，Temporary workers striding towards internationalization，The concept of green sustainable development is running through the whole value chain.，Effectively change the mode of development，Constructing a new pattern of development。This brand day activity，Temporary workers carryE660H EVExcavator、Mobile robotAMR、ForkliftAGV、Innovative products such as joint robots are on the stage.，It conveys the determination to vigorously develop green innovative products.，Strong confidence in building a world-class brand of construction machinery on behalf of China's industry。
Innovation driven，Pilot Green Intelligent Manufacturing
Science and technology is the primary productive force.！All the time，Lingong is based on the construction machinery industry，Rooting the brand in the fertile soil of technological innovation，Continuously accelerate the transformation of scientific and technological achievements，It has made a series of remarkable achievements in the industry.。In recent years，The company has successively won the benchmark enterprise of industrial innovation in China.、National Green Factory and other honorary titles；The products have also won the annual product award of China's construction machinery.、Technology Innovation Award、New Energy Product Innovation Award and many other heavyweight awards。
At“Vigorously promote the construction of modern industrial system，Speed up the development of new quality productive forces”It has become the common pursuit of all walks of life.，Lingong has continued to implement the innovation-driven strategy.，With new technology、New technologies push products towards high-end、Intelligent、Green development，Improve production efficiency and product quality with new quality productivity，Promoting industry transformation and upgrading，Accurately walk out of a new road of green intelligent manufacturing。
Brand leading，Steadily moving towards internationalization
The ultimate development of enterprises lies in internationalization.，With the vision and mind of globalization，Show strength and elegance on the global stage。
For the construction machinery industry，At“Made in China”Turn“Made in China”In the process of，More and more Chinese brands are stepping onto the world stage.，Release a powerful influence that can not be ignored。As for the present，Whether it is the European and American markets with high demand driven by real estate and oil and gas investment，Or is the downstream market more than twice as large as the domestic market in emerging countries?，Or the global mining equipment market with a scale of 250 billion，It also attracts Chinese enterprises to go out more actively.。
At this time，Lingong Embeds New Quality Productivity into the Strategy of Going to Sea，The pace of going out is becoming more and more vigorous.。On the basis of realizing the value transformation from single marketing to the whole industry chain going to sea in an all-round way，Since 2024，Lingong speeds up the construction of digital platform，Gather strength to get through sales-Research and development-Digital closed loop of the whole production cycle，From product going to sea to digital going to sea，Firmly take digital technology as the core，Promoting New Quality Productivity with Big Data and Artificial Intelligence Technology，Help launch a solid step forward in the high-quality development of the sea。
Nowadays，Lingong has not only established a perfect international supply chain system,，More integrated“The Belt and Road”Initiative，Formulate six segmentation strategies for overseas markets in an all-round way，Leading products cover scraper machinery、Excavating Machinery、Road Machinery、Mining Machinery、AeriaL Work Machinery、Six series of mainframe products and core components of industrial intelligent equipment，Its business covers more than 160 countries and regions around the world.。
With innovative products and services，Temporary workers set up an international network that radiates the whole world，Explore a path with“Features of temporary work”The road to internationalization.。At the same time，The company also focuses on market demand.、Respond quickly to customers、Local value-added services、Continuous improvement, upgrading and other aspects，Continuously enhance the competitiveness of overseas markets，With an updated international perspective，Closer to local ways of thinking and communication，Better integration into international markets。
Face the future，Lingong will insist“World Vision、International standards、Features of temporary work、High quality development”Targeting，Committed to building a world-class brand，To create a Chinese construction machinery brand preferred by customers at home and abroad，In the exclusive“Features of temporary work”Striding forward on the road of internationalization！
New quality of the brand，As if“Break the cocoon into a butterfly，Metamorphosis and rebirth”，Its core lies in technological innovation and excellent quality.；Have the momentum to break through.，Continuous efforts have been made in channel evolution and mode innovation.；Be like“The vegetation is verdant，Life is endless”，Continuous deep cultivation in green environmental protection and sustainable development。In the process of continuous growth and expansion of China's construction machinery brand，Temporary workers will continue to precipitate new qualities，Catch the new light，To contribute to the rapid and sustainable development path of the construction machinery industry as a model force for reference！
