April 29, 2024
April 2024,With“Zhihe· Zhiyuan”The first full-time organization meeting of Liugong's domestic marketing in 2024 was held in Hefei, Anhui Province.。Engineer Liu and channel traders from all over the country,Full-time business leaders gathered together,Summarize and share the experience of marketing work in the first quarter of 2024,The key work in the second quarter was discussed and planned in depth.。Executive Director of Guangxi Liugong Machinery Co., Ltd.、Senior Vice President Wen Wu,Vice President yuan Shiguo,Ning Jiantu, General Manager of Domestic Marketing Center,Wang Shuguang, Senior Director of Brand, attended the meeting.。
Value Marketing,Fight on the battlefield
“Product Value Marketing Competition”As the heavy ring of the full-time organization meeting, it made a grand debut.。This link is to grasp the product information of the participating channel operators and full-time business leaders.、Product publicity and recommendation focus on on-site sampling competition,Through live broadcasting, the national earthwork product salesmen are organized to watch and study online.,Build a marketing team to catch up with and surpass others,A competitive atmosphere that constantly transcends learning。Ning Jiantu, general manager of the domestic marketing center, made a profound summary of the competition.,He stressed the importance of continuous learning.,He also spoke highly of the performance of all the contestants.,At the same time, he said that Liugong would carry out such competitions more frequently in the follow-up.,Encourage all sales personnel to firmly grasp the product performance and characteristics。
Run forward,The mission must be achieved
The conference was specially organized.“Running forward, the mission must be achieved.”5KMHappy running activities,At 5KMIn the course of running.,The participants encouraged each other.,Move forward together。Everyone is in a relaxed and pleasant atmosphere.,Strengthens the sense of identity and belonging to the team goal。In the work of the second quarter,Encourage all employees to be motivated by the spirit of the running event,Dance at the smell of a chicken,Be aggressive,Continuously improve performance。
Summarize the results,Experience sharing
At the meeting,Ning Jiantu, general manager of Liugong's domestic marketing center, reported on Liugong's domestic operation in the first quarter.,In-depth analysis and interpretation of the achievement of marketing indicators,He also made a special exposition on the next key projects.。End of business in the first quarter,Many excellent business practices have also emerged in the channel.,This conference also invites some excellent channel traders.,Summarize and share good business practices at work。
Special seminar,Policy deployment
The conference is divided into loaders、Excavator、Luping Xiaotui has three sub-venues for comprehensive products.,In response to market changes、Marketing strategy、Product planning、Service management、Credit management、Scenario solution sharing, etc.,Participants conducted full discussions and in-depth communication and exchanges.,The direction and objectives of the work in the second quarter of 2024 were clearly defined.。
Commend the advanced,All mobilized
At the end of the meeting, the teams and individuals with outstanding performance in the first quarter were commended.,Senior Vice President Wenwu mobilized the whole staff for the second quarter,Encourage everyone in the second quarter and the following market competition.,Practice“Customer first,Innovation drives the future;Struggle is the foundation,Cooperation creates value”Core values,Promote the upgrading of industrial products,Deliver more efficiency to customers、More reliable、Hold equipment with the best value,Create value for more customers。
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