【Original Report of China Road Machinery Network】“Five-year hedge 50%”，This is a few days agoG2 High-end brand launch，XCMG's commitment to the outside world。This also means that anyone who buys XCMGGCustomers of high-end brands，Guarantee that after the customer has used the product for five years，The residual value of the product can be more than half.。If the product fails to meet this requirement at that time，XCMG promises to support the bottom line。
Sales volume orientation in China's crane market、Price wars are common、At a time when the living environment of dealers is deteriorating.，Xugong suddenly made such a promise.，What is the impact on the industry?？At the press conference，In the face of many media questions，Vice President of XCMG、Sun Jianzhong, General Manager of Crane Business Department, answered questions on the spot.。
Vice President of XCMG、Sun Jianzhong, General Manager of Crane Business Department
Set a new benchmark for the industry G2 Brand Glory Comes Out
New quality productivity is the advanced productivity quality state that innovation plays a leading role.，It is characterized by innovation。Especially originality、Disruptive technological innovation，Be able to achieve a high level of scientific and technological independence，Complete the key core technology battle；At the same time, it aims at high-end、Intelligent、Green direction，Strengthen the science and technology chain，Activate the innovation chain，Upgrade the industrial chain。Xugong this timeG2 Release of high-end brands，It's just in time。From the core indicators that end users are concerned about，GThe comprehensive fuel consumption of the second generation of full-range products is reduced by 25 percent%Above，Operation efficiency and full working condition coverage capacity are improved by 20 percent%Above，Micro-mobility、Smoothness increased by 30%，New Cockpit Space Increases 10%、Vision is improved by 15%，Maintenance saves time and effort 20%Above，Reliability is improved by 20%。
G2 high-end brands with high quality“Tron”And“New”As the core idea，By conquering the telescopic smoothness of the boom with load、30 difficult problems such as intelligent cooperative control of hydraulic system and engine，Forming load expansion and contraction、Intelligent electronic control steering and other 11 original technologies，Reach the leading level in the industry。
XCMG CraneG2 High-end brand product exhibition site
Sun Jianzhong said，GHigh-end brand is not only a leading platform for technological innovation，It is also a new breakthrough in industrial model and business model innovation.。Driven by this innovative model，The whole crane industry has undergone tremendous changes.。XCMG hopes to rely on its strong manufacturing capacity、Management capability and supply chain management capability，Leading the whole industry to the goal of high-quality development。
In technology research and development，XCMG actively integrates the feedback and opinions of users at home and abroad，Deep integration of products and technological breakthroughs。This breakthrough is comprehensive and innovative.，Aim to provide customers with better products and services。At the same time，Xugong has also conducted in-depth thinking and exploration on the business model.。Xugong has been seeking effective ways to break the price war.，Finally, a new business model was put forward.——“Three-year warranty、Five years of value preservation”A promise。This commitment comes from the customer's perspective.，Reflect on the Nature of Competition，It aims to adopt the high-quality development model advocated by the state.，Contribute to the development of the industry。
Innovative business model leads the development of industry conscience
Special，AtG2 High-end brand launch site，Xugong also released its new business model in a high-profile manner.。This business model is designed to buildG2 Whole Industry and Whole Cycle Value Platform，Initiate three value models of the industry。GStar customization mode：Special painting；GStar service mode：Digital intelligence housekeeper、Guaranteed for three years、Full-cycle expert services；GStar-to-bottom mode：Five years 50%Value preservation。
XCMG lifting equipment displayed on site
Sun Jianzhong gave us a detailed explanation of the five-year value preservation of 50%An innovative model。He said，This is through a complementary agreement or business model with the customer。After five years of use of the equipment，If the customer is willing to make a replacement or choose another development model，XCMG will provide platform support。This type of trade-in or buy-back，It can be seen as a hedging strategy.，Xugong is full of confidence in this model.。
In Sun Jianzhong's opinion，This new business model is closely related to Xugong's technological innovation.。In the industry，This 5-year value preservation is 50%It is the first time to put forward the concept.，It is undoubtedly a completely innovative attempt.。The move is aimed at dealing with the phenomenon of industry involution.，Help the industry jump out of the vicious competition of price war。Head enterprises need to have a high pattern.、Ability and confidence to lead this change.，In order to create healthy competition in the industry、Contribute to building a green and healthy ecosphere。
XCMG crane with excellent performance is gradually becoming the representative of high-end brands.
Compared toG1 series，GAlthough the price of the product is 15%-20%The promotion of，ButG2 is consuming fuel.、Performance、The use efficiency has been significantly improved.。In R & D and manufacturing，Xugong not only strictly controls the technology and material of the products, but also strictly controls the quality of the products.，But also through a comprehensive comparison and calculation.，CalculatedG2 Cost during the whole life cycle of five years of use。The results show，ChooseG2 Products，Users can save at least 20% during long-term up%The cost of，And enjoy a higher residual value。
Build a Green Ecosphere and Win the Future Together with Customers
Construction machinery as a cyclical industry。For enterprises，Encounter the cycle is to practice internal skills.、The critical period of improving ability。Xugong is a responsible state-owned enterprise.，Actively respond to the call of the state，User demand-oriented，Committed to promoting the sustainable development of the industry。
XCMG CraneG2 High-end brand product exhibition site
Talking about the current industry situation，Sun Jianzhong said，Due to the ever-changing market environment and the increasing pressure of competition,，Big customers don't want to get bogged down in a price war.。They know，Price war not only harms its own interests，It is not conducive to the long-term development of the industry.。So，They are eager to cooperate with such powerful enterprises as Xugong.，Work together to create green、A healthy ecosystem。
Sun Jianzhong introduced，In 2024, the overseas proportion of XCMG cranes is expected to reach 40 percent%-50%，Compared to last year's 33%，The overseas market will have a significant increase of more than 10 percent。This achievement is due to the vigorous adjustment of the group's international layout.，Last year, Xugong divided the overseas market into 14 regions.，And set up an international business headquarters.，From staffing、Channel construction、After-sales service and other aspects have been comprehensively arranged.。
This time, product experience activities were held.，Get customers face to face、Understand XCMG's products more intuitively，Undoubtedly, customers have more trust in the quality of XCMG.。Sun Jianzhong thinks，China's hoisting industry will undergo a series of major changes and consolidation in the next three to five years.，Product competitiveness will gradually tilt to the head leasing enterprises.。So，The head leasing enterprise must establish a long-term cooperative relationship with the host enterprise.，Form a win-win situation。Xugong hopes that the hoisting industry can develop healthily.，Enterprises can form alliances.，Jointly respond to market risks，Enhance the ability to resist market risks。
In today's increasingly fierce competition in the industry.，XCMG innovates its business model，Take the whole life cycle value creation as the core，User demand-oriented，Resolutely jump out of the strange circle of price war，Take the lead in proposing“Five-year hedge 50%”The idea of，This will curb the vicious competition in the industry.，Forcing China's Crane Industry to Get Rid of Disorderly Competition，Lead enterprises to ultimately form lower energy consumption、Higher output、Better returns、More Sustainable Development of Construction Machinery Industry Chain Green New Ecology，It will certainly have a positive and far-reaching impact.。As Su Zimeng, president of China Construction Machinery Industry Association, said.：“This timeG2 Release of high-end brands，XCMG has not only created a new benchmark in the high-end crane industry,，It also redefines the ecological system of China's crane industry.，Marking China's crane products，It has entered a high-quality development.、A New Stage of High Quality Competition。”
【Original article of China Road Machinery Network，Please indicate the source for reprinting.】
