Zoomlion's Globalization Strategy Has Achieved Remarkable Results in Overseas Markets

Recently，Zoomlion Releases 2023 Annual Report，Annual revenue of 470.7.5 billion yuan，Year-on-year growth of 13.08%；Realized a net profit of 37.7.1 billion yuan，Year-on-year growth of 58.13%；Among，Foreign income 179.0.5 billion yuan，Year-on-year growth of 79.2%，The proportion of overseas income further increased to 38.04%，A record high。

Since the first quarter of this year，The overseas market of Zoomlion has continued to develop vigorously.，Good news from each product line。In Indonesia，Zoomlion 600-ton all-terrain crane delivered to customers in Jakarta，This is the industry's largest tonnage all-terrain crane exported to Indonesia.，Become another milestone for Zoomlion to break through the Indonesian market。

In Malaysia，Zoomlion Xinshan Branch was officially opened recently.，On the opening day, the total amount of orders signed for each product line exceeded 20 million yuan.。With the opening of the Johor Bahru branch，Zoomlion's network in Malaysia increased to 4，The increasingly perfect layout will strongly support the development of Zoomlion in the local and surrounding areas.。

In South Africa，The Earthmoving Machinery product batch delivery ceremony and product promotion held by Zoomlion attracted dozens of new and old customers from local and surrounding areas.。Zoomlion Customized for African Countries、Excavator products developed for local needs are favored by customers.，Sign 60 million intention orders。

Zoomlion's forklift products are also recognized and loved by overseas customers.。Recently，A batch of Zoomlion's 70 diesel counterbalance forklifts were shipped overseas.，Will be delivered to Saudi customers，Handling for local logistics、Provide high-quality equipment support for warehousing operations。According to introduction，Zoomlion has now formed an internal combustion counterbalance Truck/ 'target='_blank' style='color:blue;'>Forklift Truck.、Lectric counterbalance Truck/ 'target='_blank' style='color:blue;'>Forklift Truck、Storage forklift、Four Product Platforms of Intelligent Logistics，There are hundreds of products.，Main products sell well in Saudi Arabia、Turkey and other countries。

“In recent years, Zoomlion‘The global village、End-to-end、Twin platform’As the main line of strategic development，Make full use of Internet thinking，Build unique based on‘End-to-end、Digitize、Localization’Unique system of overseas business，The overseas business has shown a partial breakthrough to a full force.、Strong growth momentum with full effect。”The relevant person in charge of Zoomlion introduced.。 

By the end of 2023，Zoomlion has built more than 30 first-class business airports around the world.、More than 350 secondary outlets，Network construction sinks from regional centers to important cities。The total number of overseas localized employees in the world exceeds 3000.，Products cover more than 140 countries and regions。

R & D centers around the world、Manufacturing plant、Sales Network、Service team、Continuous improvement and promotion of brand recognition，It has laid a solid foundation for the stable growth of the international market of Zoomlion.，It will continue to push Zoomlion to the high end of the global value chain.。The huge space of overseas markets will continue to provide solid growth momentum in the future.。

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