In the history of global crane industry，The Growth Process of XCMG in 1961，It is a textbook history of evolution.。
FromThe first generation of mechanical age，Launched China's first fully mechanized, hand-built 5-ton crane；ToSecond-generation introduction and absorption，Launched the first 16-ton hydraulic crane in China；ToThe third generation enters the era of product innovation，Push outKSeries of full-line products，Break the foreign monopoly of kiloton crane，With“Made in China”Repeatedly refreshing the global crane tonnage record；And then toThe fourth generation of technological innovation era，Begin to build China's ownG1 Crane original technology platform。
Nowadays，Launched by XCMGG2nd Generation Full Industry Full Cycle Value Platform，Bring China's Crane Industry to the Fifth Generation，It vividly demonstrates the evolution of Chinese crane products from quantitative change to qualitative change.，It has realized the transformation of Chinese cranes from domestic to the world stage.，Continuously expand brand influence to the world。
The automobile industry has“The way of Toyota”，The crane industry has“The way of Xugong”。The so-called way of XCMG，The core is nothing but“Long-termism”，Extreme“User value doctrine”、“Technicism”And“Productivism”。
Based on customers，XCMG Lifting Machinery has a continuous insight into the upgrading and pain points of users' needs.，Technological innovation、Marketing innovation，Lead the upgrade of user experience，Through sustained strategic input，Steady through market fluctuations，Grasp the future opportunities。
Despite repeated exposure to product homogenization、Price competition in the Red Sea，XCMG Lifting Machinery always insists on technology inheritance and innovation，Stick to the long-term doctrine，Promote enterprises with high-quality competition、The industry is running in a high level of development.，Ensure that user revenue is always much higher than the industry average。
“Just cooperate with XCMG Crane once.、 Twice ，We will continue to cooperate with XCMG。Because the technology is guaranteed.，The quality is absolutely excellent。Quality is an invisible thing.，It must need long-term precipitation and testing.，This is the absolute advantage of XCMG.。So，XCMG is willing to use 5 years 50%Value preservation will drag the bottom for us.，Let us have more confidence and confidence.。”To this，User representation。
High quality leads the market，Xugong is becoming a model of setting up high-end Chinese brands in the world.。
Netherlands Wagenborg On its official website and social media，Express the right“Progress of XCMG”Surprise of speed。
Typical examples come from overseas high-end home markets.。Within 5 years of cooperation with XCMG，A user in Australia purchased 5 all-terrain cranes.，More than 200 suggestions for improvement have been put forward to Xugong.。Regardless of cost、Under optimization regardless of cost，In a recent project——Known for high-intensity overload of work（CITIC Pacific）Iron mine area，The attendance rate of XCMG cranes is much higher than that of international brands.。In addition，The Netherlands, which has been using European and American brandsWagenborgCompany，Less than two years apart.，Purchase 2 sets of XCMG successivelyXCA60_EVCrane。
“Every Innovation of XCMG Lifting Machinery，It is not a pile of irrelevant configurations.，It is not blindly pursuing price competitiveness.，But with product quality.、Based on performance，Ensure that users have the best experience，Achieve maximum returns，Maximize the value of the whole life cycle。”To this，Vice President of XCMG、Sun Jianzhong, General Manager of Lifting Machinery Business Department, introduced this.。
Under a series of initiatives，XCMG has become a resounding brand in the global crane industry.“Chinese business card”，Showing Chinese products.、Chinese technology on the world stage，Even the strength and competitiveness of the high-end market.。
Nowadays，New Development Era of Global Crane Industry、New competitive era，Xugong has also been given a new industrial mission.——Leading Chinese Crane Brands to the Top in Scale、The product reaches the top、After the technical summit，Continuous upward breakthrough，Achieve the top of the brand、Influence to the top！
Source：China Construction Machinery Journal
