Xizhu Company Holds Market Development Meeting in the First Quarter of 2024
April 15, 2024
On the afternoon of April 11，The company held a market development meeting in the first quarter of 2024，The meeting reviewed and summarized the market development work in the first quarter of 2024.，Arrange and deploy the key market development work in the second quarter。Li Hailiang, deputy general manager of the company, attended the meeting and made a speech.。
Li Hailiang pointed out the highlights and shortcomings of the first quarter's work.，The current development environment of the company、The market situation was comprehensively analyzed.，It also puts forward eight requirements for the next step of market development.：First, we should strengthen the construction of market development system.，Give full play to the market development department.“Central”，Regional headquarters、The main battle of the branch company，The role of the three-tier market linkage system with each marketing outlet as the outpost，It is suggested that the regional headquarters coordinate the localized development of each branch.，Put the system and policy into practice。The second is to establish an efficient communication mechanism.。Break the communication blockages among various business entities，Focus on internal communication and collaboration between upstream and downstream，Establish a regular exchange mechanism，Achieve the co-construction and sharing of market information resources。Third, we should shoulder the heavy responsibility of development.。Focus on key tracking projects in the second quarter，Strive for the landing of cooperation，As a partner of professional pavement construction、Customers build supporters of excellent brands、Co-creators of innovation and efficiency“Three”Development mode，Strengthen the brand value of Xizhu，Help market operation。Fourth, we should earnestly carry out pre-bid planning.。The Market Development Department shall formulate the bidding process.，Resolutely do not invest in the loss bid，You can't make the project a loss.，The headquarters and the branches shall implement the principle of double audit for the cost calculation before bidding.。Fifth, we should deepen the achievements of high-end docking.。Establish key areas、Regular visit mechanism for important customers，The docking of the third-level companies of the group should be actively planned，Clear division of labor，Take the initiative，Establish a good cooperative relationship，If special problems occur during docking，It should be reported in time，Seek high-level communication，Facilitate opportunities for cooperation。The six is to promote the strategic cooperation model.。Summarize the successful experience of the established cooperation agreement，This year's plan and 10—20 Group Third-level Companies Sign Cooperation Agreements，Each branch shall give full play to its initiative，Explore the mode of direct contract signing with three-level companies，Improve development efficiency，Realize continuous operation。Seventh, we should highlight the ability of the whole staff to develop.。Perfect《All-staff marketing system》，Stimulate the enthusiasm of the whole staff for marketing，Through the main leadership、Management team“Grab the dragon's head、Grasp the market”Driven by，Maximize and expand development achievements。Eighth, we should continue to promote the standardization of intelligent temporary construction.。Make good use of the coordination policy within the group，Seize the opportunity of standardized application of intelligent temporary construction，Form the advantage of building in the west。
At the meeting，Market Development Department、Branches、Regional headquarters around the first quarter of development、The development plans for the second quarter were reported separately.，Carefully summarized the company's market operation work since the first quarter.，Analyze and judge the current market situation，Face up to the difficulties faced by the development work，Clear the company's second quarter market management ideas and key work.。
Adopted at this meeting“Scene+Video”Convened in a manner，Development leader in charge of the branch、Vice President of Development and Head of Development Department、All the staff of the regional headquarters and the market development department attended the meeting.。
