CCCC Xizhu: When the Equipment Reform Is in Progress | Visible Changes, the Marketing Mode Has Changed

High-quality development is to test the effectiveness of the company's reform.“Touchstone”，Deepening reform is to promote the high-quality development of the company.“The golden key”。The drastic equipment reform of Xizhu in 2024，Yes“Lao Xi Zhu Ren”Break through self-awareness in practical work、Change working thinking、High enthusiasm for work，Continue to struggle，Build a leadership、Cohesive force、A new starting point for innovative teams，It is also the company's high quality.、High efficiency、A new starting point for efficient development。

Since this year，CCCC Xizhu Equipment Branch Co., Ltd.、Customer-oriented，Continue to deepen reform，Around“Shengwei Jiancang、Form a resultant force、Make a real increment”The goal of，Increase the market layout，Actively change the marketing concept，Promote new marketing models，The achievements of the reform are gradually highlighted.。

From product-centered to market-centered- Visible change -

Actively Practicing the Marketing Process of Equipment Branch“The market is large、Market first”Business philosophy，It is no longer simply selling products.，Pay more attention to customers' needs and preferences，Put customer needs first，Focus on meeting customers' individual needs and experiences。This shift has led companies to pay more attention to the voice of customers.，Actively interact with customers，So as to build closer and lasting relationships.。

From standardized service to personalized experience- Visible change -

With the diversification of consumer demand，The marketing mode has changed from providing traditional products to providing personalized experience.，To meet the unique needs of different customer groups.。Will be through customized products、Personalized recommendation, etc.，Can create unique value for customers。
From Value Competition to Quality Pursuit- Visible change -

Traditional marketing often falls into the quagmire of price competition.，Attract customers by lowering prices。However，In the new marketing concept，Quality has become the key to competition.。The branch will improve the quality of products and services.，Meet customer expectations and needs，Win market recognition。This pursuit of quality helps to enhance the brand image and customer loyalty of enterprises.。
From Business Interests to Social Responsibility- Visible change -


The new marketing model is no longer simply focused on maximizing the benefits.，More social responsibility and responsibility of a central enterprise。Greening of products、Environmental protection、The advantages of intelligence are demonstrated.，Focus on their own environmental and social impact，Improve the image and reputation of enterprises with good reputation and brand influence，Attract more potential customers。

While changing the marketing mode, the equipment branch has gone out to investigate many times.、Visit industry associations and related customers，Communication、Discuss the development trend of industry，Understand the market demand，Focus on the main responsibility、Extend the application scenario、Expand business model and product chain，Constantly enrich the brand、Specialization、Differentiated business ideas，Give full play to the unique advantages of equipment manufacturing services of CCCC Xizhu，While assuming the social responsibility of the central enterprises, we should further satisfy the multi-process of customers.、Full scene construction requirements，The new marketing concept runs through the whole process，Help enterprises develop with high quality。

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