XCMG Wins 2023 Golden Bull Award to Build "Great Power Heavy Equipment IP" for International Communication
January 15, 2024
Recently，2023 Digital Marketing Conference and Taurus Award Ceremony Successfully Held in Shanghai，Many leading enterprises in the industry have won awards.。Xugong Group“XCMG Intern Season 7Time Traveler”Activity，547 from more than 40 different industries、Stand out from the cases in the field.，After the primary election、Check、Professional judges discuss，Won the Best Integrated Marketing Communication Award。
It is reported that，This conference is based on“High hanging fruit”As the theme，Adhere to“Initiate、Pragmatic、Excellence、Front edge、Industrial chain height and perspective”The spirit of the Congress，Focus on the marketing ecological environment in the mature market，Explore the digital marketing mode more in line with the market development trend。
Many businessmen from all over the country、Learn、The guests in the research field shared their understanding and practical experience of digital marketing in the new consumption era.，Bring a very deep、High and Sharp Marketing Feast，Jointly promote the development of China's digital marketing and digital economy。
“XCMG intern”It is a brand of international communication that Xugong Group has been building since 2015.IP。
2022，Xugong opens a new chapter in the development of brand globalization.。Same year，The seventh season“XCMG intern”With“XCMG Time Traveler”As the title，Turn XCMG's nearly 80 years of development into a tunnel of time and space，Focus on the strategic support of internationalization，Promote the upgrading of activities from regionalization to globalization。
Excavator treasure hunt、Forklift shooting、Driverless Roller Racing……The event combines history and modernity in the form of a challenge.，The stability of the heavy weapons of the great powers、Micro-mobility、Comfortable，At“Intern”Guys“A fledgling”Operate in person.，Show it incisively and vividly。Through close experience and contact with many links of R & D and manufacturing of heavy equipment in big countries.，“Intern”Understand and feel the different internationalization of XCMG，Fully appreciate the innovation and strength of advanced manufacturing and the infinite charm of Chinese culture.。
The seventh season“XCMG intern”Activity，It has also attracted wide attention and interaction at home and abroad.，Fans grew by more than 120,000，80 million exposures，The number of interactions reached more than 2 million.。
It is worth mentioning that，2023 is co-construction.“The Belt and Road”10th anniversary of the initiative。For 10 years，Xugong deep ploughing“The Belt and Road”The attitude of struggle，All of them are highlighted“Made in China”Move up the value chain。Take this opportunity，Xu Gongyi《Xugong Zhizhuang Beautiful Experience Officer》As the theme, it opened the international journey of the eighth season of XCMG interns.。
Creative introduction of activities in the eighth season“Experience+Proposal”The pattern of，Recruit globally“Experience Officer”，XCMG's five regional factories in the world、 Base “A day of good life“For the experience，Feel the Life Creativity of Construction Machinery，Write a proposal for a better life，Witness the product strength of XCMG construction machinery。
With the wonderful development of this international journey,，XCMG continues to shine in the world，For“The Belt and Road”The initiative and China's intelligent manufacturing industry have injected new vitality.。Xugong: Shining Business Card Made in China，It has always taken internationalization as its main strategy.，It is the earliest in China.“Walk out”Construction machinery enterprises，Now Xugong“Circle of friends”Has spread all over the world，“Xu Gongjin”Continue to shine on the international stage……A single spark will eventually start a prairie fire.。
