Vigorous innovation and brave people are boundless.
Breakthrough, promotion and navigation of the wise
2023 Time turns the page lightly
2024 Vientiane Curls Up to Rejuvenate
Facing new opportunities and challenges
XCMG Road Will Make Great Achievements Again！
Vigorous innovation and brave people are boundless. Breakthrough, promotion and navigation of the wise——The 2024 XCMG Road Machinery Marketing Conference was held recently.。Xugong Group、Chairman of XCMG、Party Secretary Yang Dongsheng，Leader representative of the second-level company and members of the leading group of the Division、Cadres, staff and representatives of distributors from all over the country attended the meeting.。
Vigorous innovation and brave people are boundless.
Facing the market challenges in 2023，XCMG Road is United with its dealer partners across the country.、Fight bravely，Forge ahead in adversity。The meeting reviewed the marketing functions of XCMG Road in 2023.，In-depth analysis of current problems，Define the future key work and development direction。And aroundChannel transformation and upgrading、Improve the quality of operation、Digital development of industry、“Whole heart”Service value chain optimizationAnd so on，New requirements are put forward.。
Review of the on-site communication session of the conference
Deputy General Manager of XCMG Road、Song Zonghua, general manager of the maintenance company, made a concluding speech on the development of the maintenance company in 2023.
Deputy General Manager of XCMG Road、Xu Hui, general manager of the road construction company, made a concluding speech on the development of the road construction company in 2023.
Play it live《Top 10 Marketing Events》Video，Become the highlight of the conference scene.
This is the proof of the joint efforts of XCMG and its dealer partners.，It is the joint efforts of all of us.、The Mark of Growing Together。In 2023, with the concerted efforts of all，Xugong Road has made remarkable achievements.，Accumulated valuable experience。2024 Wash away the lead.，The marketing team will continue to provide customers withFull value chain、Full life cycleProducts and services，Continuously enhance the comprehensive competitiveness of the brand，RealizationUser value、Channel Value and Vendor ValueTo create a win-win situation.。
Breakthrough and promotion A wise man leads the way
In the tide of the changing times，In order to better unite the strength of XCMG Road and its dealer partners,、Conspire for development，Will uphold innovation and wisdom，Keep breaking through yourself，Stimulate the individual potential and strength of the team，Make concerted efforts in the wave of development，Jointly create more brilliant achievements for XCMG Road。
Deputy General Manager of XCMG Road、Wang Feng, Director of Marketing Company《2023 Marketing Work Report》
Deputy Party Secretary of XCMG Road、Secretary of the Discipline Inspection Commission、Yang Li, chairman of the trade union, read out the list of dealer awards in 2023.
2023 Dealer Recognition Ceremony
Xugong Group、Chairman of XCMG、Yang Dongsheng, Secretary of the Party Committee, personally presented awards to the dealers who won the XCMG Road Lifetime Achievement Award.。Dealers have been in the same boat with XCMG for 30 years、Go all the way，It has witnessed the arduous and brilliant course of Xugong Road in the past decades.
The journey is full of vigor.，Heavy responsibility and great efforts。Road marketers with a new mission，Has quietly set foot on the 2024“Catch the test road”。New goals give birth to new missions，New journey urges new action。The marketing officers and men who are ready to go to the market with loud and clear action vows.“Charge bugle”！
General Manager of XCMG Road、Party Secretary Guo Chaohui put forward，It should be put forward to Chairman Yang Dongsheng from a strategically advantageous position.“Operation Chenglin”Carefully implement it！At the same time，His thoughts on the management of XCMG Road Business Department in 2024“Four threes”——Three perseverances、Three major innovations、Three breakthroughs、Three abilitiesMake a profound interpretation，Encouraging marketing officers and suppliers to continue to innovate in the new year，Adhere to road self-confidence、Stick to the bright road。The way of the brave，The way to become a wise man！
At the top of the mountain，Just see the big river surging.；Above the peaks，More feel the mighty wind.。2024，XCMG Road will improve its globalization capability、Ability to create high-quality products、Profitability and risk control capability，Further optimize the sales structure、Do fine sub-field、Compete for the blue ocean market，Through intelligent green product planning、Advantages of complete solution、Service transformation、Intelligent change from digital to network，In order to achieve management innovation.、Market innovation、Product innovation。
There is a light in the road，Don't lose your way。Chairman Yang is always concerned about、Guidance、Supporting the development of the Road Division，Facing the future, we have high hopes.。He affirmed the strategic positioning of the road business department.，It also points out the direction for the future development of Xugong Road.。
Chairman Yang emphasized in the meeting.，Firm faith and confidence.，Focus on the development trend and characteristics of the industry，With the advantages of existing diversified products，Do a good job in product and market innovation；Adhere to brand confidence and industry belief，Work hard，Speed up the iterative pace of road upgrading，To drive the high-quality operation of enterprises through transformation and transformation，And do a good job of management innovation，Steadfastly Walk out of the Road of High Quality Development。Chairman Yang described the grand vision of the future development of Xugong Group for the dealers and friends attending the meeting.，He also proposed that XCMG Road would always go hand in hand with dealers.。
Believe in 2024，Xugong Road will continueBreakthrough and promotion，Pilot the new direction of marketing with the vision of a wise man，With a more pragmatic attitude and more professional accomplishment，Meet the challenges of the future。Co-construction of digitalization、Practice service，Co-cast high quality、Hand in hand to reach a new high！
