January 8，With“Goal-driven Upgrading, Development, Convergence and Win-win”The 2024 Annual Business Meeting of Yingxuan Heavy Industry Loader Division was successfully held.。Li Shiyong, Chairman of Yingxuan Group、Li Yanxuan, President of Yingxuan Group and General Manager of Loader Division、Assistant Chairman Ding Guohua、Assistant President Ji Longkun，Yi Xiaoming, General Manager of International Business Department and General Manager of Marketing Company of Loader Business Department, and leaders of all departments of the Business Department attended the meeting.，Gather with dealers from all over the country，Integration of manufacturers，Promote development together，Talk about the future together。
The annual meeting comprehensively analyzed the market operation in 2023.，Clarify development ideas，The direction of work in 2024 is proposed.，Focus on production and research、Channel、Marketing and other aspects of deepening innovation.，Target strategy implemented，Key work deployment has been completed.，And commended the outstanding dealers in 2023.，The meeting was chaired by Song Lizheng, Minister of Loader Sales Management Department.。
At the beginning of the meeting，The chairman made an opening speech.。He affirmed the overall operation and development of Yingxuan Group.，Instructions are given for further development of the Loader Division。The chairman said，Look back to 2023，Facing a series of challenges，Yingxuan Heavy Industry Loader Facing Difficulties，Take the initiative from multiple links，Go against the trend，Breakthrough development has been achieved.。2024，We must seize the new opportunities for the development of new energy in our country.，Hold on“Industrial innovation+Maximize customer value”The concept of development，Accelerate“High-end、Greening、Intelligent”Development layout，Strive to create a win-win ecosystem of customer value，Strive to be the most reliable customer、The most trusted partner。
At the meeting，President Li made a strategic speech.。He led us to review the development trend of the industry in recent years.，It focuses on the analysis of domestic and foreign markets in 2023.。President Li pointed out，In 2023, China will face the impact of many risk factors，It takes time for the market to recover.，Industry concentration has increased、Solidify the pattern，The international market will become an important place of competition.。
And then，From the economic environment,、Policy guidance、The industry situation in 2024 is analyzed and predicted from four aspects of asset investment and industry development.。For the industry，The direction of national macroeconomic regulation and control is clear.，The phenomenon of industry rebound has emerged.，At the same time，Under the national energy dual-carbon policy，It will continue to promote the efficiency of the industry.、New energy、Digitalization、Greening、Investment in research and development in security and other fields，At the same time with 5G 、Big data、New technologies represented by industrial Internet are changing with each passing day.，Digitalization of construction machinery、Intelligent development is fully empowered。
President Li put forward requirements for the development of Yingxuan Heavy Industry Loader in 2024.。He stressed the need to stick to goal-driven.，Grasp the opportunity of new energy development，By raising the ability、Strategy of strong cooperation，From production to research、Channel、Marketing、Customer、Five Aspects of Service to Achieve Upgrading Development，Realize the integration of manufacturers、Aggregation and win-win。
General Manager Yi is at the meeting.《Goal-oriented Cultivation of Core Distributors to Achieve Breakthroughs in New Energy Products》A marketing report，The requirements and instructions of President Li were deepened and specifically arranged.。General Manager Yi clearly pointed out，2024，Yingxuan Heavy Industry Co., Ltd. will develop together with distributors，Goal-oriented，Through the promotion policy、Commodity portfolio strategy、Promotion of new energy、Breakthrough of big customers、Service capability has been improved、Parts business management、Enhance the comprehensive competitiveness、9 aspects of credit management，Achieve performance breakthroughs。
He said that the product is the foundation and the sword.。Yingxuan Heavy Industries has set up fuel oil+Pure electric+Hybrid Electric Product Portfolio，Enhance competitiveness with product quality and technological advantages，Enhance the brand influence of Yingxuan。Take the promotion of new energy products as the core strategy，Continuously optimize the portfolio of new energy products，Allows dealers to maintain adequate ammunition reserves under different competitive conditions;Comprehensive adjustment of new energy product policy，Maintain market competitiveness，Increase investment in new energy brand promotion，Maintain the leading brand status of Yingxuan New Energy Technology，At the same time, it follows the increase of sales.，Achieve the overall leading position of new energy。
For Yingxuan Loader Product Portfolio and Competitive Advantage，Yan Yunqiaozuo, Deputy General Manager of Loader Business Department《Loader 2024 Portfolio Report》，General Manager Yan said，Yingxuan Heavy Industries will continue to improve its technological innovation and independent research and development capabilities.，Absorb advanced technology and manufacturing concepts at home and abroad，Continuously improve product quality，Form R & D、Manufacture、Sale、A complete industrial chain with integrated services，Build the most reliable brand in the field of construction machinery，Be a solid leader in new energy loaders。And in the subsequent new product tasting session.，Yes, new productsYX680HEVAndYX670KA comprehensive technical explanation was given.。
Zhang Ming, Director of Financial Business Department of the Group, is working.《Loader 2024 Financial Business and Policy Report》Time，The business development review and business development planning of Yingxuan loader are described in detail.。Yingxuan Heavy Industries will increase financial policy support in 2024，For the dealer、Flexibility provided by customers、Competitive and favorable policies，Keep your business healthy、Sustained、Stable development。
In order to improve the comprehensive competitiveness of dealers，Enhance the professionalism of the marketing team，January 9，Yingxuan Heavy Industry has organized professional training.，From innovation、Leadership、Learn the management of modern dealers from the four aspects of management and cohesion，Enabling the overall strength of dealers，Break through the current situation of operation and management，Achieve win-win development for manufacturers。
A New Year，Yingxuan Heavy Industries will seize the new opportunities for industry development brought about by technological innovation and industrial transformation.，Strengthen investment in scientific research，Enhance product competitiveness，Improve the brand influence of new energy。Grasp the changes of domestic and foreign markets，Adhere to strategic guidance，Goal-driven，Hand in hand with distributors and other partners for common development，Aggregation and win-win。
