DEVELON: Won the Korean Brand Award and won the video advertisement

In order toB2BBusiness-oriented construction machinery industry，HDThe modern Invigo has launched a different、Brand strategy with great affinity。Thus，DEVELON（Devanlun）Sponsored by the Ministry of Industry, Commerce and Resources of South Korea recently“The 25th Korea Brand Awards Ceremony”Won an award for excellence.（Minister of Industry Award）。

The Korean Brand Award is the only government-run brand award in Korea that has lasted for about 25 years.，It is awarded to enterprises and institutions that have improved their industrial competitiveness through innovation and advanced brand management.。HDModern Yingweigao said，Winning the Korean Brand Award by a brand that has only been on the market for one year is a very encouraging achievement.。

The brands that won the award together alsoCJBipin Pavilion、Asiana Travel、Amore PacificIOPEEtc，Have accumulated 10-A brand with 20 years of mass awareness。

HDModern Yingweigao said，DEVELON（Devanlun）As the main evaluation criteria,“National somatosensory”The field has been highly appraised.。At the same time，DEVELON（Devanlun）The brand strategy will be developed as an excellent brand management case managed by the Industrial Policy Research Institute.，It will not only be used as a benchmark for other brands in the future.、Use the operating education content of relevant institutions.，It will be published in academic journals.。

HDThe relevant person of modern Yingweigao said.：“Because it is the initial stage of brand listing.，Ensuring visibility is a top priority。This is in addition to stakeholders.，It also actively communicates with the general public through various channels.。”
It is worth mentioning that，HDHyundai Yingwei is higher than the construction machinery brand disclosed in September.DEVELON（Devanlun）A video ad“My baby——Dafa”，Received a warm response.。

The video was released about three months later.，YouTubeThe total number of views exceeded 9.7 million。This is an Excavator.“Dafa”Like a cow.，A fictional documentary about sharing the joys and sorrows of the village head，And the production of original story ads“Dolphin kidnapping group”Co-production。

The video is about Daihatsu in order to receive training before entering the construction site.，Parting with the village chief，The story of thriving。In the video, Dafa comes out of the barn to graze.，As well as the detailed daily scenes of cattle farmers who were criticized by the village head for bullying their friends while plowing.，Widely praised by the public。Volkswagen also follows the concept of giving personality to Excavators in the video.，It's on“Keep your big hair strong.”、“Dafa，Must be a good Excavator.”Wait for a witty comment.

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