21-23 December，With“New positioning and new capabilities are moving steadily.”The 2023 Annual Meeting of XCMG Excavator Dealers was successfully held.。
Xugong Group、Chairman of XCMG、Party Secretary Yang Dongsheng attended the meeting and made an important speech.。Vice President of XCMG、General Manager of Excavation Machinery Division、Party Secretary Song Zhike，Leading group of the Division、Marketing backbone、Dealer Core Team and XCMG Marketing、More than 300 XCMG leasing representatives attended the meeting.。
The meeting comprehensively reviewed and summarized the functions of the domestic marketing system.，Analyze the existing problems，Deploy the direction of power；Focus onProduct competitivenessAndDigital leadershipConducting topic introduction and training empowerment；Nine dealer representatives shared their experiences respectively.。
Review of the partial agenda of the annual meeting
General Manager Song does it《New positioning and new capabilities are moving steadily.》Thematic report，Make it clearXCMG Excavator Should Be the Advocate of High-quality Transformation and Development of the Industry、Practitioners and leaders，Guide the rational return of the industry，Promote the healthy and orderly development of the industry。The dealer alliance should anchor the transformation goal through the new positioning.，Quenching Steel Bar and Iron Bone with New Ability，Force out a hole，Li Chu Yi Kong，Achieve steady progress、High quality development。
This year，Domestic Excavator industry demand decline continues to exceed expectations，The competition situation is becoming more and more intense，Facing Multiple Challenges Overlapping，All dealer partners overcome difficulties，Grab“Guo Si”Switch opportunities，Solid landing“Four major projects”。In recognitionStrong Strategic Strength and Cohesion of XCMG Allied System，Chairman Yang presented an award to the dealers with outstanding performance.、Two、Third prize。
Like-minded，Coordinated development。Distributors have always been loyal followers of Xugong Mount Everest and firm practitioners of Xugong's business philosophy.，Chairman Yang personally won for this year“One Star Year Medal”Senior executives of dealers awarded the annual military medal of the alliance.，In recognition of their loyalty to Xugong.、Work diligently and happily、Respect the end as the beginning、Professional spirit and professional pursuit of fulfilling duties and responsibilities。
The healthy and rational development of the industry is the general trend.，The consensus and demand for high-quality development of the industrial chain are becoming stronger and stronger.。Chairman Yang witnessedFlag-giving and swearing-in ceremony for XCMG excavator to start a new journey of high-quality transformation。Six marketing war zones took over from General Manager Song.“High quality transformation”The battle flag，Combined with the competitive characteristics of regional market differentiation，Make a resounding statement。“Use new abilities，Quenching steel bars and iron bones in the new era，Insight into needs、Control the law，Strategic decoding、Culture first，Process driven，Digital empowerment……”General Manager Song leads the leading group of the Division.，New requirements for transformation and transformation，Melt into the clangorous oath。
In the concluding remarks,，Chairman Yang first joined forces with XCMG excavators and dealers to work together for a year.、Achievements made in the same direction，Congratulations and thanks.，In the most difficult times，Everybody“Unite and look forward，Climb bravely in spite of difficulties”。The excavator company has come to the head of the industry in 15 years.，The most critical and core one is to create excellent products with market competitiveness.，The second is to build the distributor system of the Iron and Steel Alliance.，This is the future of excavators to reach the summit of Mount Everest.、Make greater contributions to XCMGConfidence and strength。
Chairman Yang pointed out，Big waves wash the sand，Phoenix Nirvana，In the face of this round of cyclical adjustment of construction machinery.，Maintain confidence in the industry，Practice internal skills well，On the road of change and development，From the past“Organization-driven”To“Process driven”Transformation。Market insight should be enhanced.，Strengthen lean process management，Around“Create value for customers”，Carry out technology、Management and business model innovation，Strong chain, extending chain and seeking value growth point，Differentiate with the business model，To cope with the homogenization of the current market competition.。
Chairman Yang stressed，On the basis of this year.，Slow and steady，Adhere to long-term doctrine，Focus on customer needs，Steady、Pragmatic、Solid，By virtue ofStrive for the first class，Climb the peak、The indomitable fighting spirit of always striving for the first place“Take on a great responsibility、Walk on the main road、Cheng Daqi”XCMG's core values，We will be able to overcome all kinds of difficulties.。
Although the destruction is more, the intention is more severe.，Compete with heaven and earth for spring return。This annual meeting of dealers is an inspiring commendation conference.，It is also a flag-raising and directional development conference.，It is also a high-quality oath-taking meeting for steady progress.。XCMG Excavator Will Live up to Its Mission，Go ahead、Take the lead、Make a demonstration，Strive to climb the world's high-end equipment manufacturing industry Everest for Xugong、Build a world-class enterprise，Make the most powerful contribution！
