Fang Jianxian: Enabling Overseas Marketing and Service with Digital Technology
December 26, 2023
The 12th China Asphalt Mixing Equipment Industry Summit was successfully held in Jilin City, Jilin Province on December 23, 2023.。This summit is based on“Seek stillness and move，Common development”As the theme，Sponsored by Road Construction and Maintenance Machinery Branch of China Construction Machinery Industry Association，Jilin Highway Machinery Co., Ltd. hosted the summit as the rotating chairman unit.。Jiao Shengjie, President of Road Construction and Maintenance Machinery Branch of China Construction Machinery Industry Association、Secretary-General Zhang Xinong and senior leaders from 15 member units of the Summit attended the meeting.，Fang Jianxian, Chairman of China Road Machinery Network, was invited to attend and share the theme.。
Group photo of delegates attending the 12th China Asphalt Mixing Equipment Industry Summit in 2023
Fang Jianxianzuo, Chairman of China Road Machinery Network《Overall solution for overseas marketing》Keynote speech
At this summit,，Fang Jianxian, chairman of China Road Machinery Network, published an article entitled《Overall solution for overseas marketing》A speech。Fang Jianxian's overseas expansion of enterprises, such as pre-sale promotion、In-sale marketing、The three scenarios of after-sales service share some digital products corresponding to them.。
Fang Jianxian said，For overseas pre-sales promotion，The company recently launched a self-developed video.、Picture、Documentation（PPT、WORD、PDF、EXCELEtc）Automatic translation system，The system supports multilingual processing.，The system can improve the efficiency of overseas data production and reduce translation costs.；At the same time, it is supplemented by an overseas business card database system.、OverseasVRProducts andglobal-cePlatform for overseas promotion and customer acquisition，It can lay a solid foundation for enterprises to sail to sea.。
For overseas in-sales marketing，Fang Jianxian focused on sharing the global remote negotiation and face-to-face translation system with the participants.，In particular, the global remote negotiation system supports multi-platform use.，Integrated video conferencing、Online negotiation、A versatile system for real-time translation and file sharing，Help enterprise marketing personnel to visit customers face to face or negotiate in remote meetings、During overseas training，Improve communication efficiency，Enhance the customer experience，Facilitate global business expansion。In terms of overseas exhibitions for enterprises，The company also launched an exhibition customer acquisition system.，Customers just need to sweep，Easy access to enterprise exhibition information and enterprise contact information at the same time，Enterprises can also achieve exhibition visitors.。
And for overseas installation, commissioning and after-sales service of enterprise products.，Fang Jianxian also demonstrated the global remote collaborative after-sales service system launched by the company this year.，It not only solves the problem of language communication for overseas service personnel,，It also provides strong support for enterprise after-sales service in remote diagnosis and maintenance collaboration.。Help enterprises improve service efficiency，Reduce service costs。
With the globalization of China's construction machinery enterprises into the deep water area.，China Road Machinery Network has been pioneering and innovating.，Thinking and practicing how to enable enterprises to go to sea through digital technology。Fang Jianxian also said in the exchange with the guests.：“These products in our total solution for overseas marketing，It is more about how to let enterprises go to sea to communicate.、Communication is smoother，How to Overcome Language Problems，How to reduce marketing and service costs，Improve work efficiency and other aspects.，Help enterprises create greater value in overseas marketing and services。“
