Zhi He Yue Shan Hai Fen Ji Kai Xin Cheng
The wind is just right.，Sail through the waves.；The dawn is ahead，More to continue to write glory.。December 18-20 days，With“Thousands of sails converge into the sea，Gather potential and sail far away；Think of change and seek innovation，Devotion to go far”As the themeThe 2023 Heli Domestic Marketing Conference came to a successful conclusion。The conference discussed the future development direction and strategy of domestic marketing.，Exchange of feelings，Gained experience，The goal is clear，It fully demonstrates the concerted efforts of the domestic marketing system.、The will and determination to carry out the future。
The same door is a friend
Comrades are friends
Secretary of the Party Committee of Anhui Forklift Group、Chairman、General Manager Yang Anguo pointed out at the meeting.，“Standing on the top of a high mountain，Deep Seabed Travel。”Like-minded people can get together.，Build consensus，To accomplish great things.。In addition to assuming economic responsibility, state-owned enterprises，But also bear political responsibility.、Social responsibility，Marketing companies should combine the contents of this conference.，Do a good job of meeting spirit communication，Both“Connect the antenna”，Again“Lower grounding gas”，Transfer the requirements of the group company to the terminal，Take specific measures to ensure the realization of the policy and objectives。
The blueprint is magnificent，Qi swallows mountains and rivers；The horn blazed，Inspire people to advance。Yang Anguo stressed，Do a good job in domestic marketing in 2024，One, pleaseImprove political standing，Strengthen the spirit of responsibility，Promote the realization of annual policy objectives at a high level。The pattern of the leadership of each marketing company、Position and to the market“Traction”Should be consistent with the group company.，To be a market manager，We should also be the promoter of regional markets.。“A year's plan begins in spring”，To achieve a good start next year.，The first quarter is particularly important。Two isInnovative marketing drives development，Focus on building domestic core marketing capabilities，Cultivate lighthouse products，Launch a batch of star products。“Don't climb mountains，I don't know how high the sky is；Not near a deep stream，I don't know how thick the land is.。”Long-term thinking should be established.，Do a good job of precision marketing。Three isReform and empowerment，Strengthen the cohesion of talents in the domestic sales system，Improve the mobility of talents、Configuration capability，Further compliance with the law and the establishment of a long-term mechanism。
At the closing meeting，Member of Party Committee of Anhui Forklift Group Co., Ltd.、Deputy General Manager，Xue Bai, Vice Chairman of Anhui Heli Co., Ltd., delivered a closing speech.，I would like to express my sincere greetings to the soldiers who are fighting in the front line of domestic marketing.，I would like to express my heartfelt thanks to the relevant departments that have carefully prepared for this conference.。
Lu Qinsi, Marketing Director of Anhui Heli Co., Ltd.“Control the future，The experience is extraordinary”Report on the work of。
At the meeting, the 2023 Excellent Provincial Marketing Company and the 2023 Excellent Marketing Individual Award were awarded.，Four provincial marketing companies that won the award shared their work experience.，And expressed his confidence in winning the future.。
To upgrade the skills of the domestic marketing system，The conference also invited global partners of Kotler Consulting Group.、Cao Hu, regional president of Greater China and Singapore“New thinking of marketing”Thematic training，Around“ Find 、Innovation、Power、 Trend ”Four aspects of the new marketing model for a comprehensive exposition.，Put forward“Starting depends on opportunity and speed.，Strength depends on trends and systems”，Focus on customer needs，By means of creating customer value，Aim to drive growth，Promote digitalization under the new thinking of marketing、Ecologicalization、Relationship orientation，Driven by growth。
Work together at home and abroad，Win the future hand in hand。More than a month，An overseas agent conference and a domestic marketing conference were held successively.，It fully demonstrates the joint efforts to insist on marketing as the leader.，Work together to support the confidence and determination of the marketing front line。The convening of the two conferences，It fully demonstrates that Heli, as the leading enterprise in China's industrial Vehicle industry, has gone from technology introduction to independent innovation.、From single machine manufacturing to overall logistics solution、Leap-forward development from industry standard participant to industry standard setter，It has achieved the goal of walking together with one heart、Win-win effect of joint efforts。
