The city of El Alamein in Egypt on the Mediterranean coast，In the vast desert.，Various types of Zoomlion“Aurora Green”The equipment is particularly eye-catching；At the Bangalore Metro Construction Project in India，From China Railway Construction Heavy Industries“Underground dragon”——Four Shield Machines were dispatched collectively.；Lumwa, Africa's largest copper mine in Zambia、Projects such as the Maputo Sea Bridge in Mozambique，Everywhere“Trinity”Mechanical equipment。
These are just the epitome.。
“China's construction machinery and equipment have been exported for a long time，But in the last 10 years,，The change is particularly evident，Gradually from‘ Exit ’Go to‘Blend in’，From‘Go to sea’Go to‘Take root’。”As a front-line witness.，Wu Weiheng, deputy general manager of Zoomlion Overseas Company, was deeply touched.，“In recent years，The overseas revenue and orders of the construction machinery industry have doubled.。”
With“The Belt and Road”The deepening of cooperation，Southeast Asia、Investment in infrastructure construction in Africa and other places has accelerated significantly.，Zoomlion Heavy Branch、Railway Construction Heavy Industry、Sany Heavy Industry、Engineer Liu、China's leading construction machinery industry represented by Sunward Intelligence is actively going to sea.，Blend in、Take root“The Belt and Road”All kinds of construction in countries and regions along the line。
Building bridges and repairing roads、Tunneling, mining and other infrastructure projects，China's leading construction machinery industry“Can do anything”，Boost the local gradually“A new look for the old”。At the same time，They also directly participate in the construction of water source projects and other Huimin projects.，Solve local employment，Develop local management and workers，Adhere to localization development and“Teach a man to fish”。
“Once we enter the overseas market,，After giving customers the opportunity to learn about construction machinery made in China，Will soon spread in the local market.，Uch as Southeast Asia、Middle East、Latin America、Africa and other markets，It is believed that the market share of China's construction machinery and equipment will maintain rapid growth in the next few years.。”A person in charge of a leading construction machinery enterprise told the Shanghai Securities News reporter.。
“The Belt and Road”Show off your skills
Mid-June，On the super-high complex project of Alamein New Town in Egypt，Delivery of Zoomlion's latest Middle East customized trailer pump completed。Thus，Zoomlion's various Concrete Machinery、Tower Crane、Truck_crane/ 'target='_blank' style='color:blue;'>Truck Cranes and others gathered together.，Hot construction。
Alamein New Town in Egypt is one of the important strategic cities in the local 2030 plan.，The future will be built in Egypt.“Summer capital”。As the starting point and center of the construction of Alamein New Town，The super high-rise complex project includes a multi-functional landmark tower about 300 meters high.T01，Four super-high apartment buildings about 200 meters high and some municipal projects。TAfter the completion of main tower of Bid Section 01，It will become the highest all-reinforced concrete super high-rise residential building in Africa.。
“The project construction party chooses Zoomlion as the main concrete equipment supplier.，And signed up, including the pump Truck.、Mixer truck、Towing pump、Purchase Agreement for Complete Equipment Including Mixing Plant。The total amount of concrete used in the project is about 400,000 cubic meters.，Of which about 70%Produced and pumped by Zoomlion's concrete equipment。”The relevant person in charge of Zoomlion told reporters.。
In March this year，The fourth Shield Machine applied by China Railway Construction Heavy Industries Co., Ltd. in the Bangalore Metro Project in India has been successfully launched.，Helps the whole tunnel run through。
The Bangalore Metro is recognized as one of the most geologically complex shield tunnels.，The Shield Machine needs to pass through the composite strata with soft upper and hard lower parts and a large number of boulders.，Rock strength up to 150 MPa，Some sections are shallowly buried and pass through ancient buildings for many times.。
“This means that the four shield machines exported by China Railway Construction Heavy Industries to India have all been successfully applied.，It also means that China's self-produced shield machines are applied in batches in South Asia Metro projects.。”Railway construction heavy industry related personage said.，During tunneling，Tiejian Heavy Industry Shield Machine“URJA”No. Take it“Daily footage champion”And“Monthly footage champion”，Shield machine“VINDHYA”The second launch will be completed within 15 days after leaving the cave.，Become“Second starting champion”。
After entering the African market,，The equipment of Sany Heavy Industry has participated in many major projects in Africa.，Including the World Cup venues in South Africa、Zambia Lukasaka International Airport、Kaka Hydropower Station, the largest water conservancy project in Angola、Major projects such as the Maputo Sea Bridge in Mozambique。
In the Congo（ Gold ）A world-class copper and cobalt mine.，Sany mine Excavator、Mining Trucks and so on can be seen everywhere.。At present，Sany Excavator products in the local overall market share of more than 30%。
“The road conditions in Africa are not good，The outdoor temperature is as high as 60 all the year round℃，We have made adaptive improvements to the products exported to Africa.，For example, Sany Truck Crane exported to South Africa、Equipment such as Stacker/ 'target='_blank' style='color:blue;'>Reach Stacker shall pass the local load test in South Africa.，The Excavator used in the mine is also equipped with a self-lubricating system.。”Sany Heavy Industry said.。
Integrate and root in the local market
Zhan Chunxin, chairman of Zoomlion, said.，No matter what overseas target market you are facing.，Should insist“Technology is the root，The product is Ben”，Only by doing a good job of products can we win market recognition；At the same time，Do a good job of overseas operation layout with the thinking of global village，“The more localized、The more international”。
The end of the 20th century，Zoomlion products have been exported to Egypt and other countries.。With the acceleration of globalization,，Zoomlion through overseas mergers and acquisitions、Greenbelt factories and other ways to continue to let capital、Culture、Management and production capacity go out together。Since 2001，Zoomlion successively acquired the UKPowermole、ItalyCIFA、GermanyM-TEC、 Netherlands RaxtarExcellent companies in equipment manufacturing industry。Since 2015，With“The Belt and Road”Countries and regions along the line are the core.，Zoomlion Acceleration in Belarus、India、Brazil and other strategic emerging markets to invest and build factories，Build a localized manufacturing cluster。
At present，Zoomlion has more than 2000 employees in global localization，Its products and services cover more than 130 countries and regions on seven continents.。
“It is far from enough to rely solely on the export of products.，Only integration、Only by taking root in the local area can we truly achieve internationalization.。”People related to Sunward Intelligence said.。
At present，Sunward Intelligence in South Korea、Malaysia、More than 15 subsidiaries in Thailand and other places，Set up more than 100 agents and a number of secondary、Third-level parts library，Foreign employees account for more than 40 percent%，Set up a sales service team including localized staff and an overseas center library，Set up a 24-hour customer service center。
Follow in the footsteps of the country，Sany Group（Hereinafter“Trinity”）Was established at the first time.“The Belt and Road”Project Department。For 10 years，Sany has not only realized the acceleration of products going to sea，Intelligent manufacturing will take root.“The Belt and Road”。
August 2022，Trinity Indonesia“Lighthouse factory”The first one is off the line.SY215CKDExcavator，Marking the first overseas building of Trinity“Lighthouse factory”Completed and put into production，It mainly produces excavators of 13 tons to 55 tons for the Southeast Asian market.，The planned annual production capacity of the first phase is 3000 sets.。In addition，Trinity will also use this.“Lighthouse factory”Relying on，Build training centers locally，Help improve the local manufacturing level。
“Future，Trinity will use this.‘Lighthouse factory’For templates and blueprints，Rapid replication within the company，Build another 10 international‘Lighthouse factory’。”Company stakeholders said.。
In Africa，Sany has permanent offices in more than 30 countries.，With more than 30 high-quality agents，More than 90 service outlets，The equipment covers more than 50 countries and regions in Africa.。According to statistics，The localization rate of SANY's own personnel exceeds 50 percent%。While heavily involved in local project construction，Sany technicians have organized various kinds of training for many times，Share advanced technology with local people，It has trained a group of local people who understand management.、Technically literate people。At the same time，Many African students also choose to go to Trinity Institute of Technology for further study.，Study Construction Machinery、Major in manufacturing。
At present，Sany has been working in Africa for 20 years.，The total sales revenue in Africa is nearly 17 billion yuan.、Equipment inventory exceeds 18000 set。
Acceleration of internationalization of construction machinery industry
A person in charge of a leading construction machinery enterprise said.，After years of development，The strength and brand of China's construction machinery industry have been greatly improved.，“Coming up，The internationalization of China's leading construction machinery enterprises will enter a new stage.，The proportion and scale of overseas revenue will increase rapidly.，This is the common direction of the industrial chain.。”
The data shows，2022，China's import and export trade volume of construction machinery is 470.$3.3 billion，Year-on-year growth of 24.6%。Among，Exports reached 443.$0.2 billion，Year-on-year growth of 30.2%，Set another record in 2021。
From January to April this year，The total import and export volume of China's construction machinery is 171.$1.2 billion，Year-on-year growth of 27%。Among，Total exports 162.$6.8 billion，Year-on-year growth of 30.5%。
Internationalization，It is becoming a new growth point of China's construction machinery industry.。
2022，Sany Heavy Industry's revenue in overseas markets is 365.700 million yuan，Year-on-year growth of 47.2%，Accounting for 45% of total revenue.7%，Year-on-year increase of 22.3 percentage points。It is worth mentioning that，The gross profit margin of the company's overseas main business has steadily increased.，Reach 26 in 2022.4%，Exceeding 24% of the domestic market for the first time%。
“2020 to 2022，Sany Group's business in the African market has a compound annual growth rate of 45 percent.3%，Total sales to Africa exceeded 6 billion yuan。”Sany Group said.。
“In the first year of its establishment, Xingbang Intelligence set up an international marketing department.，The international market has always been the company's key market.。2022，The company's overseas sales accounted for 30 percent%。According to the company's development strategy，In 2025, the company's overseas sales will account for more than 50 percent%，More than 70 in 2028%。”Liu Guoliang, chairman of Xingbang Intelligence, said.。
“Last year, the export sales revenue of construction machinery increased by 69.%，The total annual revenue of the international market accounts for about 40% of the company's total revenue.，A record high。”The head of Shanhe Intelligent International Market Development Center said.，In 2023, the company's exports still maintained a strong growth momentum.，Export sales revenue in the first quarter increased by 8 4 over the same period.%。
In May this year，Liugong Chairman Zeng Guangan said.，The last few years，Engineer Liu has achieved leaps and bounds in its international business again and again.。2022，Liugong's overseas sales revenue exceeded 8 billion yuan，Overseas revenue accounts for more than 30 percent%。First quarter of this year，Liugong's Overseas Sales Hit a New Record High，Sales revenue increased by 70% year-on-year%。
Then look at Zoomlion，In 2022, the company's overseas revenue was 99..9.2 billion yuan，Year-on-year growth of 72.6%；Overseas Revenue Rises to 24% of Total Revenue%，Year-on-year increase of 15.38 percentage points。First quarter of 2023，The company's overseas revenue increased by 123.%。
The next few years，It is regarded as the key period for the internationalization of Zoomlion.。“By 2025，Overseas revenue will account for one-third of Zoomlion's total revenue.。”Zoomlion responsible person said.。
The original text is reposted from：Shanghai Securities News
