Thousands of sails converge on the sea, gather momentum, sail far, think of changes, seek new ideas, and go far.
Coinciding with the auspicious snow，The picture scroll between heaven and earth has become.。In order to innovate marketing thinking in the new journey of building Chinese-style modernization、Strengthen the marketing team、Enhance marketing capabilities，All-round promotion of high-quality development of joint marketing，On the morning of December 18th，Grand Opening of Heli 2023 Annual Domestic Marketing Conference in Hefei。
This conference is based on“Thousands of sails converge into the sea，Gather potential and sail far away；Think of change and seek innovation，Devotion to go far”As the theme，Nearly 500 provincial marketing company managers and market front-line personnel from all over the country gathered together.，Celebrate the grand event together。Secretary of the Party Committee of Anhui Forklift Group、Chairman、General Manager Yang Anguo，External Director Cheng Baoyin、Zhu Qilin，Bao Shiman, the leader of the group company、Zhou Jun and others attended the opening ceremony.。
Yang Anguo delivered the opening speech，On behalf of the group company, I would like to extend a warm welcome to the domestic marketing officers and men of Heli who came from afar.，I would like to express my sincere greetings to all Heli people who have been working hard in the front line of marketing for a long time.。Yang Anguo said，This year is the first year to fully implement the spirit of the 20th National Congress of the Party.，Yeah, too“Fourteen five”A key year for the implementation of strategic planning，It is also the 65th anniversary of the founding of the group company.，Many veterans struggling in the front line of marketing，Stick to your post for decades.，It truly interprets the joint force.“A group of people、A lifetime、One thing”The profound connotation of。The company held the domestic marketing conference.，Invite domestic marketing system personnel“Go home”，It is to express our gratitude to the domestic marketing officers and men face to face.、A feeling of sympathy。
The momentum of a great struggle，Either the best or the worst；At the time of rise，Not to advance is to fall behind。Yang Anguo pointed out，Since this year，With the joint efforts of all，The company's main operating indicators hit a record high.，The domestic marketing system has also paid hard sweat.，It has achieved fruitful results.。For a year，Domestic marketing system actively promotes sales and service capabilities under the new format，Carry out in full“The first battle is the decisive battle·Win a good start”、“A hundred days of hard work、Make new contributions again”Wait for the marketing competition，Effectively strengthen the construction of domestic marketing system，Strive to improve customer satisfaction throughout the life cycle。Give full play to brand advantages，A keen insight into the market and changes under the new situation，Seize new opportunities，Provide intelligence that fits the market、Green solutions，High value-added electrification、Intelligent products continue to maintain rapid growth。Actively plan the reform of marketing system，Innovation of marketing management and control mode，Promote the marketing system to keep up with the market trend。Innovation, discovery and sales promotion、Post-market revenue generation and new track model，Achieve consistency in management of domestic marketing companies，Further enhance regional market strategy execution and risk control，Further expand the brand influence and market share of Heli，Realize the healthy and sustainable development of domestic marketing system。
Get ready for battle and make new achievements，Ready to shine the sword on the journey。Today's resultant force，Is marking the height of the future with innovation、Raise the Sail Forward with Development、Interpreting Brand Attitude with Quality，Towards“Be an excellent enterprise”“Make the market bigger”“Strengthen the brand”Endeavor。Yang Anguo stressed，It is hoped that all the staff of the domestic marketing system will focus on the value creation of world-class enterprises and the deepening and promotion of the reform of state-owned enterprises.，Deliver good development“The baton”，Overcome difficulties with the spirit of striving for success，Continue to pass on“Dare to take the lead、Dare to venture and dare to do”The spirit of a marketer，With more firm confidence.、A more solid style、More excellent measures，To promote the development of domestic marketing to seek practical、Make a real move、Solve a difficult problem，Strive to break the situation in the new year、Be born to the new，Bravely write a new chapter of high-quality development of joint marketing。
Culture is the soul，Strategy is the key link。At the meeting，Member of the Party Committee of Anhui Forklift Group、Deputy Party Secretary of Anhui Heli Co., Ltd.、General Manager Zhou Junyi“Have faith in your heart，Guan Shan Ke Yue”As the title，Publicize joint strategy and corporate culture，From“The World's Forklift Looks at China，Chinese Forklift Looks at Joint Force；Concentrate on casting the soul and strengthening the foundation，Work hard and earnestly to create a joint force；Strategic guidance and direction，Build a first-class strong resultant force；The journey is full of vigor.，More joint efforts to new peers”And other four aspects.，This paper summarizes and reviews the joint efforts to revitalize the national forklift industry in the past 65 years.，Promote the sustainable and healthy development of the industry，Leading industrial innovation and transformation is our responsibility.，The Development Course of China's Responsibility for Growing from Local State-owned Enterprises to World Vehicles/ 'target='_blank' style='color:blue;'>Industrial Vehicles；Explained in detail“Fourteen five”Resultant force“Overall strategy-Sub-strategy-Functional strategy”A complete planning system。
He pointed out，Heli ranks first in the same industry in China for 32 years，Can not be separated from high loyalty、Marketing team with strong execution，Domestic marketing system is an important force for joint efforts to practice high-quality development.，It is the most valuable competitiveness of joint efforts.。Face the future，The domestic marketing system must be maintained“Flying across the clouds is still calm.”Strategic determination，Develop regional market with intensive cultivation；Constantly strengthen“Work together for the future”Belief. Belief，Ensure market competitiveness with absolute execution；More exciting“Time waits for no man，Who but myself”The spirit of shining the sword，It can be pulled out，I can rush again.，More winnable.。
Joint efforts win advantages by technology，Will also rely on technology to win the future。Bi Shengcong, Deputy Engineer of Anhui Heli Co., Ltd., Integrated Innovation Ability、Research and development results、Technical research direction and so on.，The participants were given a comprehensive introduction to the development of Heli brand technology.。
He pointed out，Joint efforts rely on national enterprise technology center and national industrial design center.，Continue to uphold“People-oriented，Repay the society with high-quality products”Core values，Deepen the promotion of products“Four modernizations”（Low carbonization、Electrification、Intelligent、Networking）Development and industrial layout，R & D and manufacturing should be closely coordinated with market demand.，To provide better products for global users。
Resultant force
Make the world work together.
In order to further improve the professional skills of all staff，Consolidate and improve the actual combat ability of each sales elite，The conference revolved around internal combustion、Warehousing products，Electric products，Reload products andAGVProduct development theme lecture，Detailed introduction of joint efforts to firmly grasp the innovation of science and technology“Key variable”“Maximum increment”，Promote product upgrade and series iteration，Contribute more to the development of the global industrial Vehicle industry“Joint effort scheme”。This conference，Heli grandly launched lithium electric forklift、Hydrogen energy forklift, etc.14 product display areas，On displayNearly 110 high-quality new products，Fully demonstrate the hard power of joint force intelligent manufacturing。
At the same time，Domestic marketing theme forum will be held，CombineCRM、In-depth dialogue on credit control and other aspects，Have a collision of ideas，In-depth discussion of domestic marketing trends、Opportunities and challenges，Further promote the domestic marketing work to be meticulous and practical，Strengthen core competitiveness，Look for marketing breakthroughs，Helping Marketing to Achieve Innovative Development。
Sequential rotation，What has never changed is the figure of the striver.。This conference will promote in-depth exchanges and cooperation among provincial marketing companies.、Promote the domestic marketing system to better serve the development of high quality、It is of great significance to promote the construction of a new development pattern。At the same time，The convening of the conference also pointed out the direction for the specific work of domestic marketing next year.，Clear your mind.，High-quality development of domestic marketing system，Engrave a brilliant chapter for joint efforts to build a world-class enterprise。
