November 10, 2023
“The train leaves now!”November seventh,With an order,Fifty Zoomlion mixer Trucks wearing big red flowers drove out of the smart factory in an orderly manner.,They will cross the ocean,Go to Australia,Help local construction。This is a major breakthrough in the overseas market expansion of Zoomlion.,It is also the first time that China's concrete mixer products are exported to Australia in large quantities.,It fully demonstrates the recognition of the quality and brand of Zoomlion.。
▲Ceremony site
It is understood that,The batch delivery of 50 coagulation mixer Trucks in Australia,It is the design standard and requirement of Zoomlion in combination with the local market.,Create another local ingenuity boutique.。
“Last year,Together with the Mixer Truck Division, we designed the first version of Australia 7..5m3 dry mixer truck,First sales in Australia in December,Got it‘A breakthrough of zero’。This year, the project team also made a special trip to Australia for investigation.,In-depth understanding of local markets and customer needs,It has also made localized improvements to its products many times.,Launched the second edition of Australia 7.5m3 dry mixer truck,Highly recognized by customers。”Zoomlion Concrete Machinery Marketing Company in Australia, said the relevant person in charge of the region.。
Ouyang Wenzhi, general manager of the mixer division of Zoomlion, said.:“Mixer trucks exported in batches this time,We have conducted sufficient market research.、On the basis of in-depth understanding of the characteristics of local working conditions,The Australian version of the mixer truck.,It fits the characteristics of the local market very well.,It has advanced design、The function is perfect、Superior performance、The appearance is beautiful、High safety and reliability、Convenient operation、Driving comfort and other highlights。”
▲Departure site
Since the localized mixer truck products first appeared in Australia last year,,Zoomlion Continues to Deepen Local Market,Relevant products and technologies have been recognized and affirmed by more and more local customers.,Brand influence continues to improve。The customer of this delivery said.,Benchmark local mainstream brands,The ease of use and user-friendly design of Zoomlion products are better.,Based on the principle of mutual trust and mutual benefit,More in-depth cooperation with Zoomlion。
▲Zoomlion Australia Localized Mixer Truck Products
In recent years,Zoomlion Heavy Branch“Global village thinking”And“Localization”Strategic expansion of overseas markets,In view of the different characteristics of different markets,Launch to meet customer differentiation、Customized products for personalized needs,Each series“Localization”The products sell well all over the world,Deeply recognized。Future,Zoomlion will continue to further promote the localization of products and services、Customization,Accelerate overseas market development and business development,Create a new growth pole for the company's high-quality sustainable development。
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