Facing global competition and industry 4.The challenge of 0，Lingong Heavy Machinery is undergoing an unprecedented digital transformation.。This is not just a technological upgrade.，It is also a comprehensive transformation of enterprise strategy and culture.。Behind this transformation，Lingong Heavy Machinery is planning the strategy of enabling enterprises to go to sea by digital means.，Strive to build new advantages of offshore business。
No doubt about it，The digital transformation has become“Required”The present moment，Being in the construction machinery market, Lingong Heavy Machinery is deeply aware of it.，It is difficult to meet the market demand only by traditional manufacturing advantages.。Digital transformation has become a way to improve efficiency、Reduce costs、The key to innovating services and expanding new markets。
Which has attracted much attention before.“Ding Ge Award”Release site，Tong Wei, president of Digital Research Institute of Lingong Heavy Machinery Co., Ltd., quoted Chairman Yu Mengsheng's words to vividly express the significance of digitalization.，That is, digitalization is the only way for enterprises to survive and develop.，It is a required question.，International operation and group management and control must be informationized.、Digitize。
Hard work pays off，Digital Transformation of Lingong Heavy Machinery，It is attracting the attention of the market.。At“Ding Ge Award”After the fierce competition，Lingong's digital marketing project has won“Annual Global Synergy Award for Offshore Enterprises”，Tong Wei himself also won.“Chief Information Officer of the Year/Supervisor（CIO）”Title。
Seek new advantages of going to sea
In Tong Wei's opinion，In the increasingly mature construction machinery market，Going to sea is the inevitable choice of Lingong Heavy Machinery。Its representation，Five years ago，The domestic market of the main products of Lingong Heavy Machinery is still the blue sea.，Now it has undoubtedly become the Red Sea.，The overseas market has broad prospects.，Sufficient room for development。
Mention the strategy of going to sea，Lingong Heavy Machinery started early.，The main business is divided into：AeriaL Work Machinery、Two major plates of mining operation machinery。Among them, the high machine is used for building decoration.、Construction, etc，Mainly for Europe and North America and other developed markets.；The mining machine is mainly sold in Africa.、Brazil、Southeast Asia and other regions rich in mineral resources，Primarily for developing countries。Engaged in overseas trade，It is only the first step of Lingong Heavy Machinery's strategy of going to sea.，Rely on technology and patent advantages，Lingong Heavy Machinery has taken the second step of internationalization.，Build overseas factories。
Now，Chinese manufacturing companies engage in production overseas，It is not uncommon to sell localized products simultaneously.，But how to realize the global operation of enterprises?，Secure the supply chain、Complete talent supply system，Is the difficulty。This is the third step of the globalization strategy of Lingong Heavy Machinery.，That is, the strategy of using digital empowerment to go to sea.。
At the moment，The complex international situation and market changes have a lot of impact on the global operation and marketing of enterprises.，Lingong Heavy Machinery is no exception to face challenges.。Tong Wei said，Based onSAP ERPCloud andCRMBefore the implementation of the marketing digitalization project of the cloud，The construction of information systems in North America and Europe is independent.，Between each other、It is isolated from the headquarters.，Information transmission needs to be carried out offline，But now accompanied byERPBuild a unified digital marketing system on the cloud platform，Standardization for enterprises in the future、Integration、Lay the foundation for the operation of interconnection。The advantage of this system is that，When the enterprise needs to establish a new branch in a new region，Standardized operating models and systems can be quickly replicated，Realize enterprise operation in a short time；On the other hand, it can also prepare for the construction of an integrated sharing system for global spare parts and service support in the future.。
Tong Wei said，At present, it is also found that some enterprises going to sea have already laid out the double supply chain ecosphere at home and abroad.、Dual data centers，To prevent business risks caused by changes in policies and regulations.，Lingong Heavy Machinery is also making plans in this regard.。For the two-center trend，Its representation，Due to relying solely on the ability of Lingong Heavy Machinery to achieveIT“Double Center”The operation is more difficult，So when choosing a platform from a technical point of view，Lingong Heavy Machinery has introduced platform suppliers with both domestic and overseas cloud operations.，For exampleSAP。
In reality,，Be inVUCAThe enterprise of the times，In the supply chain、Market、Operation management and other aspects should be laid out in advance.，Digital means can build up the unique advantages of enterprises themselves.，Escort the enterprise。No doubt about it，In the current digital transformation，In addition to technology and patent advantages, Lingong Heavy Machinery，Digitalization is urgently needed to empower international operation and group management and control，Form another big advantage.。
Build a digital operation system
As a traditional manufacturing enterprise，The digital transformation of Lingong Heavy Machinery is not achieved overnight.，Only by systematically analyzing the organizational structure,、Make changes to the business model，In order to deepen development。And，As a data-sensitive enterprise，Lingong Heavy Machinery can not rely entirely on digital outsourcing services to build its own digital operation system.。
For example, critical systems or critical platformPLM、ERPAndMESEtc，These core systems require the enterprise itself.ITThe team carries out operation and maintenance，The future promotion and implementation should also be based on the enterprise itself.ITGive priority to，Over-reliance on outsourcing for overall planning。
So how to strengthen yourself?ITConstruction，Achieve digital transformation，Tong Wei revealed，Lingong Heavy Machinery is going out、Bring in，To advanced enterprises and excellentITSupplier learning，Actively promote information-based remedial classes，Import five platforms，And start combing、Optimize organization and proces，Informatization transformation of each process according to priorities。Meanwhile, the originalITProcess Department upgraded to Digital Research Institute，Establishment of four institutes and three departments，Vigorously introduce informatization、Digital talents，Accelerate the pace of digital transformation。
However，Tong Wei also said，The core principle of the digital transformation of Lingong Heavy Machinery is that its own team is the key.、Core and key nodes with high requirements for rapid response，Others use external resources as much as possible，Control the size of personnel within the necessary range。Its choice is informatization、Standards for Digital Service Providers，One is the important core platform supplier.，Must be international or domestic first class，Enterprises with rich solutions and successful cases in the construction machinery industry；Second, talent outsourcing service providers，Selective selection can solve the problem of scarce resources、Enterprises with emergency resources and low-cost general resources。Visible，In Digital Transformation，Selection of Lingong Heavy MachinerySAPAs a partner, we have clear reference standards.。
For digital transformation，Lingong Heavy Machinery has a clear strategic understanding and clear implementation objectives.。When talking about the process of digital transformation，Tong Wei believes that if the level of digitization is divided into five levels,，Lingong Heavy Machinery is currently only at 2..Level 5，With the strong promotion of process standardization and the gradual completion of information systems.，In 2025, Lingong Heavy Machinery will reach 3.5 levels，Informatization、Digitalization will continue to enable business growth。
With the deepening of digital transformation，Lingong Heavy Machinery will not only consolidate its leading position in the domestic market，It will also better adapt to competition in the international market.。Digital transformation is the sustainable development of Lingong Heavy Machinery、Become a key step for international construction machinery head enterprises！
