Yuchai's "B2C Plan": An Effective Path for Brand Communication to the Terminal

Yuchai“B2CPlan”，“B”For“BrandBrand”First write；“2”Transliterated as“To”，That is, to、To、Toward；“C”For“CustomerCustomer、User”First letter。“B2CPlan”Through“Five major supports to ensure worry-free operation、Two teams support the realization of dreams、Two platforms support global communication”，Improve Yuchai dealers、Brand communication and digital marketing capabilities of service stations，The three parties jointly strengthen the construction of terminal brand communication channel network.，Build“Skynet、Ground push、Human transmission”Three-dimensional brand communication network。

Yuchai“B2CPlan”Every special event.，They are all invited to have rich short video operations.、Instructors of the live broadcasting team with experience in e-commerce live broadcasting will give lectures.，Operation and planning around the short video platform、Short video shooting and editing skills、Live broadcast content planning, etc.，Combine theory with practice，For the dealer、Service station trainees impart valuable experience in new media communication and marketing.。At the same time，Yuchai and some excellent dealers、Establishment of service stations“Mars partners”Relationship and licensing，According to“B2CPlan”Training mechanism，Give advanced enjoyment（ Mars ）Level five to（Stars）Level 1 communication incentive，Promote the dealer、Service station's sense of honor and belonging to Yuchai。

In the new corporate culture concept released in August this year,，Yu Chai will“Create value for customers with power”As a corporate mission，Will“Only to help customers succeed，Yuchai can survive.”As a view of survival，To help customers succeed as the fundamental starting point of all business activities。This has pointed out the direction for Yuchai's brand work.，The goal of brand building and corporate culture building is highly consistent.，That is to create value for customers.，Help customers succeed。For Yuchai，No matter“B2CPlan”，Or driver health exercise?，From the starting point to the final touch point，The beneficiaries are all end customers.（Consumer）。

Jiang Fei, Party Secretary of Yuchai Stock Company, said.，“B2CPlan”It is weaving an ecological network of brand communication.，This network will be active for dealers in the future.、Service station、Users and other subjects，We share information、Learn together、Create value together。“B2CPlan”The underlying consideration is to better serve end users.，In line with the underlying logic of Yuchai culture。Enhance brand communication ability，Essentially, it is to improve the ability to communicate with users.，Through more effective channels and modes of communication，Tell the user who we are，What unique value do we offer，Better help users identify products、Services and enterprises，Reduce the risk and complexity of buying decisions。“B2CPlan”Will allow Yuchai to hear the user's voice more directly，Better understand the needs of users，Better understanding of communication with users，So as to provide users with better products and services.。

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