October 30, 2023
October twenty seventh,《Guangxi Daily》Articles are published in a special edition《Engineer Liu:Heavy equipment goes to sea to draw together“The Belt and Road”Meticulous brushwork》Reports,Focus“The Belt and Road”During the decade of the initiative,Engineer Liu seized the opportunity to go to sea.、Brave the wind and the waves,Leave a Shining Mark on the New Silk Road。
The following is the full text of the report
Fall 2013,General Secretary Xi Jinping proposed joint construction.“The Silk Road Economic Belt”And“The 21st Century Maritime Silk Road”A major initiative,Opening a new chapter in international cooperation。For ten years,The road is the axis,The ground is paper,Cooperation as a paintbrush,China and the world,Across mountains and seas,Walk hand in hand,Beyond culture and region,Build a bond of East-West cooperation。
Take advantage of the co-construction“The Belt and Road”The east wind,Liugong, located in southwest China, has incorporated its development strategy into the overall strategic layout of the country.,Grab the beach and go to sea、Brave the wind and the waves,From exporting high-end equipment to building a global industrial chain value chain,From living in a corner to expanding the world's territory,One step at a time,Leave a shining mark on the new Silk Road,Become a local state-owned enterprise to go global“Go to sea” Template ,To contribute to the writing of a prosperous new picture of the Silk Road。
Take advantage of the situation Live the grand chess game of opening up and development
“The Belt and Road”,Through the continents of Asia, Europe and Africa,One is the active East Asian economic circle.,At one end is the developed European economic circle.,In the middle are hinterland countries with huge development potential.。
Open the global territory of Engineer Liu.,It's not hard to find out,Liugong's overseas business layout is highly compatible with the world's longest economic corridor.:From the Middle East Desert to the Pearl of Central Asia,Oil and gas fields from the Amazon to North America,From the heart of Africa to the forests of northern Europe,From the Roof of the World to the Wilderness of Siberia,Step by step footprints are like stars.,At“The Belt and Road”Strung together in a shining trail.。
“Strategic planning concerns the overall situation.。Liugong has always integrated the strategic layout of enterprise development into the national development strategy.,It resonates with the national macroeconomic development.。”Zeng Guangan, chairman and CEO of Guangxi Liugong Machinery Co., Ltd., said.。
2013,China proposes joint construction“The Belt and Road”Initiative,Be committed to“Full internationalization”Engineer Liu has keenly captured the manufacturing industry.“Go to sea”A great opportunity。
“Co-construction‘The Belt and Road’It aims to promote orderly and free flow of economic factors.、Efficient allocation of resources and deep integration of markets,Promote countries along the route to carry out a wider range of、A higher level、Deeper regional cooperation。This provides a broad space for Chinese enterprises to participate in global competition.。”Zeng Guangan said。
Take advantage of the situation,Break through the waves。For ten years,Engineer Liu“Full internationalization”Strategy and“High-quality development of overseas business”The theme is leading,Build together“The Belt and Road”As“Chief”Engineering,And incorporated into the company“The 13th Five-Year Plan”“Fourteen five”Strategic development planning,Become a co-construction“The Belt and Road”Respondents and pioneers of the initiative。
To North Africa,Understand the market demand;Blow out the wild sand,Gain a firm foothold in the Middle East market;Open up territory,Successively in North America、Latin America、Europe、Asia Pacific、Set up subsidiaries in the Middle East and other places;Internal and external coordination,Relying on India、Indonesia、Central Asia and other overseas layout to create a complete“Maritime Silk Road”Industrial Belt……From deep participation“The Belt and Road”Overseas project construction,And then to snatchRCEPOpportunity to carry out in-depth trade cooperation,Engineer Liu“The Belt and Road”The deep expansion of the market and the global layout are gradually advancing.。Since 2019,About 70% of the 118 new overseas distributors of Liugong%Focus on core markets,Big customers and big projects are all built together.“The Belt and Road”Countries and regions andRCEP Region 。
Spring blossoms in its glory,Autumn harvest actually。Today, Liugong has set up five R & D bases around the world.,Established 4 overseas manufacturing plants,More than 300 distributors provide excellent products and services to more than 170 countries and regions.,We are building together“The Belt and Road”National and regional business coverage of more than 90 percent%。Engineer Liu is here“The Belt and Road”Forward-looking layout of markets along the line、Sustained construction and in-depth practice,Enliven the grand chess game of enterprise opening up and development,Let Liugong from a state-owned enterprise in a corner of the southern part of China,Towards internationalization“World Liugong”Rumble forward。
Take root locally From“Walk out”To“Melt in”
October seventeenth,Three thousand kilometers away,Jakarta, capital of Indonesia,The train sped along。Same day,Jakarta-Bandung High-speed Railway Officially Opened,It has opened up a high-speed development road to a better life for the people along the line and in the region.。This is the first high-speed railway in Indonesia and even Southeast Asia.,It is also a high-quality co-construction between China and Indonesia.“The Belt and Road”A landmark project。
Behind the great project that attracts worldwide attention,It has the hard core support of Engineer Liu's heavy equipment.。During the construction of Jakarta-Bandung high-speed railway,Engineer Liu has been deeply integrated into the project construction.,All kinds of large-scale equipment are continuously exported to the project construction site.,Applied to tunnel excavation、Tunneling、Rock drilling and other key and difficult projects,Under extreme working conditions, it relies on powerful equipment to escort the construction of the Jakarta-Bandung high-speed railway project.。
The cloud sails are high,The stars gallop day and night。This October,The Central European train loaded with Liugong 64 heavy machinery departed from Liuzhou.,Exit via Manzhouli Port to Volsino Station in Moscow, Russia。
Liugong Russian dealer Alexei·Mr Makarov said,Locally,Even if it's minus 50 degrees Celsius in winter.,Liugong Machinery can also operate for more than 10,000 hours.。“Currently in Russia,Liugong products have successfully participated in the Moscow Great Ring Metro.、Many major Russian projects, such as the Ring Expressway, have been constructed.。”
From China-Laos Railway to China-Myanmar Oil and Gas Pipeline,From the Kaliwa Dam in the Philippines to GeorgiaEHighway 60,From Malaysia East Coast Railway to PakistanPKMProject、Wind power project in Croatia、Crimean airport project……For ten years,Used by Engineer Liu“A giant arm of steel”Open up“The Belt and Road”Develop a new world,It has become a strong proof that Made-in-China shines brilliantly on the international stage.。
Looking back on the past ten years,Engineer Liu“Go to sea”The road is not smooth.。
“Different national cultures、Values are different,Cross-cultural differences and conflicts are inevitable.。At‘Walk out’Initial stage,Due to the lack of localized operation experience and understanding of the customer market, etc.,It is not easy to win the trust of the local market.。”Recall the difficulty of pioneering the market,Li Dongchun, Senior Director of Liugong International Business Group and General Manager of International Business Center, was very impressed.。
It is far from enough to rely solely on the export of products.,Only integration、Only by taking root in the local area can we truly achieve internationalization.——This is the enlightenment and experience gained by Liugong in its process of internationalization.。In recent years,With the co-construction“The Belt and Road”The introduction of a number of mutually beneficial policies by countries and regions and the expansion of the scale of infrastructure construction among countries,Engineer Liu aims at opportunities,Accelerate product development、Manufacture、Financing services and other value creation links,Comprehensive links and co-construction“The Belt and Road”National Market。
Cracking the product“Not acclimatized”。Responding to the diverse needs of the international market,Liugong continues to increase product research and development efforts,Launch products that meet local standards and customer needs。In the construction of China-Laos Railway Project,Engineer Liu relies on its profound independent R & D strength.,Adaptability improvement for local complex working conditions,Developed a side dump loader、Customized equipment such as new bucket teeth and buckets,Overcome the local harsh working conditions one by one。
With“Localization”Improve resilience。Adhere to localization and do as the Romans do,By building a factory locally.、Set up R & D center and marketing platform、Use of local managers in key positions, etc.,Promote the integration and development of enterprises and local areas,Improve Liugong's adaptability to overseas and local markets。
Improve the comprehensive ability of channels。From earthwork to subgrade to pavement,From Tunnel to Bridge,From construction to maintenance,Provide customers with comprehensive product solutions and after-sales market services。China-Turkey Group in the United Arab EmiratesETIHADIn the railway project,Engineer Liu's team from pre-sales、Follow up during and after sales,And in product selection、The delivery date is met、Account period support、Project Resident Services、Parts procurement and other aspects provide a comprehensive solution.,Highly recognized by the project side。
Build a strong supply chain system。Continuous expansion of overseas subsidiaries、Manufacturing plant and R & D base,Build three major training centers overseas,Call centres in six countries。Overseas subsidiaries plus local distribution network and call center,It has formed a supply system of service and sales close to customers.,Become a magic weapon to serve customers overseas。
From“ Exit ”Go to“Blend in”,From“Go to sea”Go to“Take root”。Engineer Liu has formed a marketing.、Research and development、Manufacture、The internationalization mode of capital integration,At“The Belt and Road”Liugong has found a way of brand internationalization in the market.。
Broaden cooperation Realize heart-to-heart communication in mutual benefit
September,The classroom at the Jakarta Institute of Technology in Indonesia was packed.,A group of energetic Indonesian students are staring at the screen in front of them.,This is Engineer Liu.、Jointly built by Liuzhou Vocational and Technical College and Jakarta Institute of Technology“Engineer Liu”Scenario of online teaching,The other end of the screen is connected to the teacher of Liu Vocational College.。
This vivid practice of transnational school-enterprise cooperation,Take“ Chinese +Construction machinery”Modern Apprenticeship Talent Training Mode,The students passed the double training of Liugong and Liugong Vocational College.,Eventually, they will become international high-quality construction machinery practitioners.。
Across national borders,Separated by mountains and seas,Can not stop the footsteps of one heart and one mind。
“This cooperation aims to meet the demand for talents for the rapid development of Liugong's Indonesian business.,It also promotes the development of vocational education in Indonesia.,It plays a positive role in promoting the optimization and upgrading of local talent structure.。Through the training of excellent industrial skilled workers,The teaching and research capacity of the Jakarta Institute of Technology will also be enhanced.,Effective output of talents。”Lin Long, general manager of Liugong Indonesia Company, introduced.,Engineer Liu、The school-enterprise cooperation training center project of Liuzhou Vocational College and Jakarta Polytechnic has been selected as the first batch.“China—ASEAN Partners of Excellence in Vocational Education”The list。
Only by heart intersection,Fang Chengqi has a long history。In recent years,While promoting deep-seated economic and trade exchanges,Liugong and co-construction“The Belt and Road”Technical exchanges between countries and regions、Deep cooperation has been established in personnel training and other aspects.,Build a bridge between the hearts of the people in a silent way。
At present,Liugong has taken the lead in opening school-enterprise cooperation with ASEAN universities in the industry.,Make full use of overseas resources and networks,Innovative cooperation mode with more colleges and universities,Deeply participate in and promote the integration of industry and education,Provide more support for vocational education in China and ASEAN countries。
In Thailand,Liugong and Liuzhou Vocational Technical College、The Chia Tai Institute of Management in Thailand has jointly established“Engineer Liu—Thailand Branch of Global Customer Experience Center of Liuzhou Vocational College”And“Engineer Liu—Thailand International Craftsman College of Liuzhou Vocational College”,To train more construction machinery talents for the local area。
In addition,Every year, Liugong holds a global skills competition.,Invite overseas subsidiaries、Excellent service engineers from dealers and customers compete on the same stage、Exchange skills,Further promote Liugong、Communication between dealer and customer,So as to enhance brand cohesion。
Relevant experts said,Deep ploughing“The Belt and Road”On the journey,Engineer Liu“Walk out”It is not only the trade of goods and services with the relevant countries.,It's about investment.、Project construction、Technical exchange、Educational cooperation and other deeper levels、More comprehensive cooperation,Become“The Belt and Road”Vivid annotation of strong tenacity and exuberant vitality。
Harmony and coexistence A Long Wind and a Long Journey
Uzbekistan,The Pearl on the Silk Road。In May this year,Liugong established Liugong Central Asia Machinery Co., Ltd. in this ancient Central Asian country.(Liugong Central Asia Company for short),Further promote the co-construction of construction machinery“The Belt and Road”National and regional development。
“Central Asia is‘The Belt and Road’The place of initiation.,It is also one of the key areas for Liugong's international development.,Liugong Central Asia Company will uphold the principle of opening up、The concept of inclusiveness and mutual benefit,While promoting local economic development,Inherit and carry forward the spirit of Silk Road。”At the opening ceremony of Liugong Central Asia Company,Zeng Guangan's words are forceful.。
The main road passes、Harmony and coexistence,This is the inheritance and innovation of the Silk Road spirit.。Since this year, Engineer Liu has been in Australia one after another.、Central Asia、Vietnam、The layout of Cote d'Ivoire falls,Set up overseas subsidiaries,“Full internationalization”The journey is accelerating.。Operating revenue of Liugong's overseas business in the first half of the year 64.900 million yuan,Year-on-year growth of 57.6%,Outperform the industry by more than 20 percentage points,Market share continues to increase。
This year it is“The Belt and Road”Tenth anniversary of the initiative。A new journey towards the future,Facing the market prospect full of opportunities and challenges,Engineer Liu keeps galloping.。
——Based on China、Look at the world,Continuous intensive cultivation“The Belt and Road”Overseas marketing and service layout of the region,Continuously consolidate and enhance the advantages of emerging markets,And further breakthroughs in mature markets,Comprehensively enhance Liugong's global operational capacity and competitiveness。
——Insist on product and technology innovation,Speed up the intellectualization、Industrial Internet、R & D, application and market promotion of new technologies such as big data and new energy,In order to be intelligent、Greening and expanding new space for overseas markets。
——Further enhance the comprehensive capacity of channels,Provide customers with more comprehensive product solutions and after-market support。
The road is like a wide walk,Build a dream and set sail again。“Engineer Liu will continue to insist.‘A comprehensive solution、Fully intelligent、Full internationalization’The three-all strategy is unshakable,Insist on all-round implementation‘Profit growth、Business growth、Ability growth’The main line of business,Through intelligent innovation、A comprehensive solution、Localization、Sustainable Development、Remanufacturing, etc,Build together in a high quality way‘The Belt and Road’,To promote the building of an open and inclusive society、Interconnection and interaction、A world of common development,Jointly promote the construction of a community with a shared future for mankind and make new contributions。”Zeng Guangan said。
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