October 30, 2023
In recent times,It can be said that Malani brand has attracted a lot of attention in China.,First, all over Imaleni.FRTMixture supply base mainly constructed by series asphalt mixing station,Be widely concerned,And then to high difficulty.、A series of construction difficulties, such as high-quality Shangrao Automobile Comprehensive Test Site in Jiangxi Province, are great.、In projects with high standards,A demonstration of Maleny's equipment,Once again, let every customer see the excellent products and services of the century-old brand Malani.。
Maleny was founded in 1899,It has been 124 years now.,It is rare to survive for a hundred years.,Maleny, on the other hand, continues to be rejuvenated.。This can not help but let people ask.:Is Maleny's success an exception in the industry?,Or is there a secret to its success??
Inspiration from Maleny:Unique brand symbol、Accumulation and innovation、Trusted Full Service。
Unique brand symbol
High quality
As a professional asphalt mixing equipment manufacturer, it entered the Chinese market in 1986.,Maleny has been rooted in China for nearly 40 years.,Witnessed the rapid growth of China's asphalt mixing equipment industry。As a veteran force in the industry,Marini from R & D to procurement to production,Always implement the high quality of Malani's global unity、High stability、Standards for high reliability,Bring customers a different construction experience,Formed in the mind of the customer“High quality”This unique brand symbol。
If the pavement equipment fails during construction,,Affecting the progress of the project,Then every minute is a financial loss for the customer.,Especially in some special geographical conditions.、An area with harsh climatic conditions,Something went wrong,It's even harder。For example,Jiuma Expressway with an average altitude of more than 3200 meters,High altitude、Cold construction environment,It is very challenging for construction personnel and equipment.,For some Asphalt Mixing Plants,The stringent requirements of various performances make it even more daunting.,And more than one MalenyMAC320、MAC360 devices,With excellent high quality,Excellent completion of asphalt mixture production tasks in four pavement sections of Jiuma Expressway。Malani has been recognized by Chinese users with its strong brand appeal and product strength.。
Reasons for excellent quality
Accumulation and innovation
Maleni has advanced equipment and technology.,One of the reasons for excellent quality is accumulation.,Founded in 1899, Maleny has accumulated key technologies for decades or even centuries of industrial production.、Process、 Knowledge 、Process and data,A solid industrial data knowledge base has been formed.,Possession is the most important、The core、The lowest level of technical support。
1956,120 tons produced by Malani/Hours Asphalt Mixing Plant began to export to all parts of the world.,By 1985,Maleny's Asphalt Mixing Plants have spread all over the world.。Maleny summarized and analyzed the asphalt construction scenarios of many projects around the world.,Relying on its own strong technical reserves and innovative spirit,Usage habits of users in different regions,Targeted innovation and improvement。For example,Many Chinese customers are particularly diligent.,Pecially in highway construction,They sometimes work more than 20 hours a day.,It is also necessary for the asphalt mixing station to produce 7800 tons per day.,In order to meet the needs of customers,,Configure the 5-ton mixing pot on the Model 4000 station.,While meeting the high production demand of customers,Products have also been widely praised and praised by the market.。Another example,The southwest of our country,The local asphalt pavement started relatively late.,Many places have just begun to change from white to black.,Maleny targeted the development of small regeneration.TSR22 Equipment,It is mainly aimed at those who have regeneration needs but have just begun to contact regeneration.,The addition ratio is substantially 30%~40%A client of,To solve the practical problems of local customers.。
Maleny, who continues to focus on R & D innovation and technology accumulation,It has always focused on the future with a strategic vision.,Each of the classic hot-selling asphalt mixing equipment,It is the market's greatest recognition of Maleny.。
Trusted Full Service
Customer first
After-sales service for the manufacturing industry,Only the starting point,There is no end。Marini's after-sales service team will always pursue the lead,Continuously summarize and improve,To provide customers with a responsible end.、Trusted Full Service,Really do it“Serve with heart,Customer first”。
Maleny's years of continuous service in the form of、Continuous innovation in concept and other aspects,Through perfection、Thoughtful、Quality、And personalized after-sales service,Eliminate all potential risks for customers。Friends who often pay attention to the content of Malani's official account,You are sure to see the after-sales service care activities held by Malini every year all over the country.,Wherever Maleny's equipment is.,Marini After-sales Service Team,All as fast as possible、The most professional service,Ensure that the customer's project is not affected。Another example,It has been successfully held for thirteen consecutive sessions.,It has trained and exported many professional technical and managerial talents for the industry.,It's all Maleny science.、The embodiment of improving the after-sales service system。
Maleny has established a whole-process quality management system covering the entire product life cycle.,It involves product positioning、Technology development、Manufacturing、Marketing and after-sales service and other stages。In this system.,Maleny doesn't just look at the big picture.,It also makes a rigorous evaluation of the details that are easily overlooked.,Ensure reliable quality。
Marini has entered the Chinese market since 1986.,It has been committed to providing Chinese customers with high-quality and technologically advanced asphalt mixing station products.,And promise to pay attention to details.、Strengthen the management of the whole supply chain and continuous production process control and improvement.,To achieve“Create more benefits for users”The vision of。Today,There are more than 6,000 Malyani asphalt mixing plants in the global market.,It has sold more than 600 asphalt mixing stations in the Chinese market.,With high quality、Cost-effective products and services are deeply loved by users from all over the world.。
Faya Group,Because of the founderFAYATAnd get the name,Liboon, France, 1957.(Libourne)Set up,The predecessor of Faya Group is a public works company in Liboon, France in 1957.。Faya Group is the largest independent group in the private and state-owned construction sector in France.,Its business scope involves civil engineering.、Architecture、Energy services、Steel structure、Road construction equipment、Handling and lifting equipment、Pressure vessels and other 7 major areas,Owns Malini.、Baomag、Dynapac、Lark、Elmont and other well-known road construction equipment brands。At the same time,The Faya Group is also known for producing fine wines.。
Future,With China and France、The China-EU comprehensive strategic partnership has been further deepened.,Bilateral economic and trade relations will bring more new opportunities.,Faya and Malani will continue to expand and deepen their cooperation with Chinese partners.,Take root in China、Serve China,Become a long-term trustworthy partner for Chinese customers。
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