Up 283%! How to make Sany popular in Europe and America?

First half of 2023，Sany International's overseas sales grew rapidly.，Among，The performance of the telescopic boom forklift is particularly impressive.，Overseas sales increased by 283% year on year%，Contributed an important increment。

The popularity of this product，It is a microcosm of Sany's globalization strategy.。

Since this year，Trinity General“Internationalization”The strategy is upgraded to“Globalization”Strategy，From the past export of products to the integration of global resources。Internationalization is based on the premise that the domestic market is well managed.，On the basis of taking the domestic market as the main body，Expand China's business to the global market。Globalization, on the other hand, is turning the Chinese business into a part of Sany's global business.，And Asia Pacific、Europe、Parallel regional markets such as North America。

Specific to the product， Past ，The Way to the Sea for Construction Machinery and Equipment，Most of them are verified by the domestic market first.，Then it will be launched after adaptive transformation for overseas markets.。

And now，Globalization of SANY Telescopic Truck/ 'target='_blank' style='color:blue;'>Forklift Truck，It is in product development.、Manufacturing、Marketing, sales and other aspects，Directly targeted at high-end markets in Europe and the United States。

Product developmentAspect，Sany has increased its global investment in retractable arm forklifts since 2022.，For different regions of the world，Product definition by overseas product manager，Local development of customized models，Break through Europe、North America、South America and other blank markets。

ManufacturingAspect，SANY Layout Global Manufacturing，By building multiple production bases overseas，Realize the frame、Boom、Overseas Intelligent Manufacturing of Three Core Links of Assembly，Supply for European and American markets。

As a model specially developed for high-end markets in Europe and the United States,，SANY Telescopic Boom Forklift is Compact in Structure、The operation is flexible、Innovative design，Adapt to European and American market demand，BMW Germany 2022、Once unveiled at the 2023 American Construction Machinery Exhibition，Become the focus of attention of European and American users.，Win orders and win praise at the same time，It highlights the globalization strategy and vision of Sany.。

At present，Sany is accelerating its globalization strategy.，Insist on designing products and operating companies for 8 billion people，Serve global customers，Build a beautiful world。

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