【Original Report of China Road Machinery Network】Since the second half of 2021，China's Construction Machinery Market Enters Downward Cycle，Influenced by national macro-control and market supply and demand，Excavator、Sales of Earthmoving Machinery such as loaders continued to decline，It has brought great pressure to the production and operation of some enterprises.。How should enterprises operate in the downturn of the market?？How can we get rid of the current business dilemma?……This has become a key issue for many business owners.。
Yang Chengjian, Senior Vice President of Caterpillar Global
Recently held in BeijingBICES 2023 at the media conference，Yang Chengjian, senior vice president of Caterpillar Global, pointed out.：Caterpillar will continue to execute its corporate strategy in China，Strengthen operational excellence，Provide differentiated solutions that meet customer needs，Enabling Customers to Achieve More Success with Caterpillar Services，Continue to advance Caterpillar's sustainability journey。Other than that，Yang Chengjian stressed that the company will focus on products.、Digitize、Continuous investment in post-market services。During the downturn of the market，Caterpillar's move has undoubtedly boosted the confidence of the industry.。
Increase Operation Excellence and Win-Win with Partners
This exhibition，Caterpillar brings the next generationCat®（Carter）355 Large Hydraulic Excavator、Cat 326 GCHydraulic Excavator、Cat M315 GCWheeled excavator、A new generationCat 303 CRHydraulic mini excavator and other national four upgraded products and the new release of Shandong MachinerySEM3090FWide-body dump Truck、SEM832FBulldozers are on display。Also appearing at the same timeOEMSolutions and Diversified Innovative Service Solutions，It reflects Caterpillar's digital development.、The latest research and development achievements and advanced technologies in intellectualization。
At the press conference，Yang Chengjian introduced the development of Caterpillar in recent years.。Caterpillar achieves $59.4 billion in global sales in 2022，An increase of 17% over 2021%。Caterpillar currently has about 20 manufacturing facilities in China.，12000 more than one employee，Two R & D centers，Two logistics and distribution centers。Caterpillar has more than 600 suppliers in China.，It not only supports the whole machine manufacturing in China，It also helps its global business development.，Caterpillar continues to strengthen its supply chain system in China.。
Caterpillar booth
As a global leader，With operational and management excellence，Caterpillar has maintained a solid growth momentum.。Talk about the secret of Caterpillar's steady growth，Yang Chengjian pointed out，As an enterprise of nearly one hundred years，Caterpillar Continues to Increase Operational Excellence，And actively work with partners.，Accelerate line-ups for new Caterpillar products and innovative solution，Help customers continuously improve their business、Reduce costs、Improve efficiency、Create value，While achieving performance goals，But also the goals set in the context of sustainable development.。Yang Chengjian further explained.，Specifically, there are two points.：One is to increase the intensity of sustainable innovation.；The second is the solution to enhance the whole life cycle value of Caterpillar products.。
Talking about Caterpillar's plans for the Chinese market in the next few years，Yang Chengjian said，China is strategic for Caterpillar。In the last 50 years，We are focused on systematically building a complete Caterpillar business model，Covers local supplier development、Localized manufacturing、Product development based on local demand、Build an independent dealer network，As well as the introduction of financial leasing、New Power、Certified Renovation、Caterpillar's full range of services including Remanufacturing and Digital Services。“We will continue to focus on providing more products and services to Chinese customers.。”Yang Chengjian stressed。
Increase investment in digitalization to enhance customer value
Talking about planning for digitalization and sustainable development，Yang Chengjian pointed out，Digitalization is the growth enabler for all of Caterpillar's busin，End-to-end comprehensive coverage，From the design、From manufacturing to after-sales service、Customer support is covered.，In particular, post-market services are increasing the implementation of digitalization.，To better support the customer。
Caterpillar booth
Li Nan, general manager of Caterpillar's global infrastructure industry in Greater China and South Korea, explained the significance of equipment digitization.，She pointed out，Caterpillar's equipment itself is equipped with a lot of digital intelligent technology.，These technologies bring better solutions to customers.，Help customers improve the operational efficiency of their equipment，It also helps customers make timely and accurate operational decisions.。
Yu Wuqiang, general manager of Caterpillar Global Infrastructure Industry Aftermarket Solutions in China, introduced the value of digitalization from the perspective of service.：“In terms of service，Caterpillar Continues to Optimize the Carter E-commerce Platform，Make it easier for customers to buy genuine spare parts，Enhance the customer experience；Caterpillar offers customers a personalized service experience for this equipment，Includes a list of accessories、Buy accessories online and“Report for repair with one key”The function of；Integrate digital services into Caterpillar's one-stop financing solution，Helping customers reduce operating costs is the fundamental purpose of digitalization.，It is also the direction of our efforts.。”
Caterpillar is committed to operational excellence through innovative solutions and end-to-end，Helping customers succeed。While accelerating the expansion of product lines and providing full life cycle services，Helping customers increase productivity and economic value。
