September 26, 2023
Recently,Futian Leisa Southern War Zone Marketing Business Exchange Meeting Successfully Held in Guangzhou,The meeting was held“Strategy leads innovation drive Collaborative resource cultivation capability”As the theme,Strive to fully empower dealer partners,Formulate reasonable marketing strategies and measures,Enhance marketing and product management,Comprehensively Promote High-quality Development to a New Level。Li Hongliang, Deputy General Manager of Futian Leisa Marketing Company、Yu Yue, Deputy General Manager of Futian Leisa Marketing Company、Wang Jia, Deputy General Manager of Futian Leisa Marketing Company、Zhu Changming, Deputy General Manager of Futian Leisa Marketing Company,Management personnel at all levels in the theater、First-line managers and distributors in the southern region、Service provider、Chassis cooperative enterprises participated in the exchange and learning conference.。
Facing the fierce competition in the market and the development strategy of the group in the new period,Participants focus on industry policies、Development trend sharing and communication,Market strategy discussion,Draw a blueprint for cooperation,Move forward hand in hand。
At the beginning of the meeting,Li Hongliang, Deputy General Manager of Futian Leisa Marketing Company“Walk together with one heart to win the future”As the theme,A comprehensive analysis of the market performance of Fukuda Leisa in the first half of the year,The operation situation of the target market of each product in 7 provinces in the southern region was explained.,And put forward a clear marketing plan.,It has injected a shot in the arm into the future development of dealers.。
At the exchange symposium,Participating dealers、Service providers and cooperative enterprises conduct detailed communication on the development of regional markets.,Including the market size in 2023、Trend and development measures、Completion of overall sales volume、Customer group characteristics、Product requirements, etc。And for product development、Business change、Put forward constructive suggestions for the problems existing in the marketing strategy。
Li Hongliang, executive vice president of Fukuda Leisa Marketing Company, affirmed the requirements and suggestions put forward by all of you.,Made a comprehensive and objective summary.。He said that Fukuda Leisa will continue to increase investment in brand and R & D.,Optimize the product matrix,Continue to empower the terminal,Enhance the core competitiveness of the dealer market。He also expressed the hope that the Southern War Zone would take this meeting as an opportunity.,Strive to run out of business acceleration,To realize the market“Overleap in all aspects”。
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