China Coal News | Improving Quality and Shaping Brand, Shaanxi Coal Manufacturing Speeds up Going Abroad
September 18, 2023
Front page of China Coal News on September 5, 2023
September 6, 2023 Learning Powerful CountryImprove quality and build brand，Shaanxi coal manufacturing speeds up going abroadAuthor：Mei Fangyi and Wang Lin，Xi'an Coal Mining Machinery Co., Ltd. of Xi'an Heavy Equipment Group, affiliated to Shaanxi Coal Group，10 units exported to Russia（Set）The coal mining machine is in intensive production.，To ensure delivery on schedule by the end of September this year.。This is the third export in 2022.（Set）After the Shearer arrives in Russia，Another Effort of Shaanxi Coal Manufacturing to Go Abroad。In recent years，Shaanxi Coal Group Actively Participates in Co-construction“The Belt and Road”，Equipment manufacturing、High-end chemical industry、New materials and other high-tech products are emerging in the international market.，Its enterprises rely on customized products.、Differentiated layout、Brand building，Export performance is bright。Strong momentum of customized productsIn recent years，Shaanxi Coal Group carries out quality benchmarking activities in different sectors，Select a number of benchmarks for quality management innovation and quality improvement，Improve quality、Increase variety、Create a brand。Take equipment manufacturing for example.，This year，West Coal Mining Machinery Company has a strong export momentum.。First half，14 sets of coal mining machines exported from China（Set），The company's exports accounted for 71 percent%。Zhang Peng, deputy general manager of West Coal Machinery Company, introduced.，As the backbone enterprise of large-scale Shearer manufacturing in Shaanxi Coal Group，2 sets exported to India since 1994（Set）Coal mining machine up to now，The company's products have entered Russia.、India、Indonesia、Bangladesh、Vietnam、Turkey and other countries。At present，Shaanxi Coal Group Launches Shearer Market Development Work in Russia。In June this year，West Coal Machinery Co., Ltd. participated in the Russian International Mining Equipment Exhibition，It is the only enterprise in China that carries shearers to participate in the exhibition.。Next step，The company will actively explore Australia.、India and other overseas markets。As an important enterprise in the equipment manufacturing sector of Shaanxi Coal Group，Shaanxi Construction Machinery Co., Ltd“The 13th Five-Year Plan”Since，Try to trade as an agent successively、“Borrow a boat to go to sea”、Engineering projects and other modes，Drive product sales by project construction。April 5，At an international industrial and mining exhibition held in Tashkent, capital of Uzbekistan，The flat-head Tower Crane independently developed by Shaanxi Construction Machinery Co., Ltd. has attracted people's attention.。Shaanxi Construction Machinery Co., Ltd. in Asia、Many countries in Africa have intensified their efforts in market development.。For example，The company has joined hands with Indian companies.，Build a comprehensive sharing platform integrating product sales and after-sales service，Make Road Machinery products the third largest brand in the Indian market。The company is in Cambodia.、Philippines、3 overseas branches in Malaysia，The Indian region has been initially constructed.、Central Asia region、Africa region、Overseas market layout in Southeast Asia。Brand Building Helps Open up Overseas SpaceAt present，The global chemical new material industry is becoming personalized.、Greening、The direction of compound development。The chemical products and new materials manufactured by Shaanxi Coal are also accelerating the expansion of overseas space.。From Private Enterprises to Mixed Ownership Companies，Then to the first main board listed company in Yulin area.；From 100,000 tons per yearPVCProducts to the largest monomer in the countryPVCManufacturing enterprises；From a single product to the current export productsPVC、Liquid Alkali、Full coverage of flake caustic soda，Export network covers 80 countries and regions……As the second listed company of Shaanxi Coal Group，Beiyuan Group is playing it safe。Walk into the workshop of Beiyuan Group，Type 5PVCIn production，The order products signed in July will be sent to India one after another.、North Africa and other regions。Ding Jiajia, Sales Director of Alkali Chloric Acid, Marketing and Logistics Department of Beiyuan Group, introduced，Chemical products“Walk out”Competition is fierce。Since this year，PVCThe market demand for products has declined significantly compared with previous years.，The price drop is relatively large.。“Beiyuan Group began to try in 2015.PVCExport trade，Relatively late start。”Ding Jiajia said，To avoid homogeneous competition，They vary according to the needs of different regions，Continuously optimize the product structure。At present，Beiyuan Group can produce 39 kinds.PVCProducts，It mainly includes general resin and special resin.，Accurate coverage of downstream customers。At the same time，Beiyuan Group deepens river-sea multimodal transport mode of automobile and iron，Unblock the new land-sea passage in the west，In Qingdao、Off-site warehouse set up in Tianjin Port，Ensure stable supply，Consolidate overseas markets by providing value-added services。Party Secretary of Beiyuan Group、Chairman Liu Guoqiang said，The group has set its sights more on Asia.、Africa、American market，Continuous optimization of overseas market layout。Technology and Finance Dual Drive Accelerate the Layout of New TrackThe strategic layout of Shaanxi Coal Manufacturing is not limited to this.。After a long period of accumulation，Shaanxi Coal Group relies on capital advantage，Enter the field of new energy and new materials at an appropriate time，Create a new growth pole。Youfu is the first chemical fiber enterprise with a complete polyester industry chain in China.，Currently serving 76 countries and regions around the world，Among them, there are more than 800 foreign customers of industrial yarn.，Curtain canvas 40 foreign customers，18 foreign customers of rope。So far，The company's industrial yarn、Curtain canvas、The overseas sales of the three major rope products accounted for 36.%、40%、35%。Shaanxi Coal Group will take Youfu shares as a platform.，Vigorously develop ultra-high molecular weight polyethylene fiber、Aramid fiber、PBOFiber and other new material industries。Shaanxi Coal Manufacturing is backed by Shaanxi Coal Group, one of the world's top 500 enterprises，More innovative power provided by Shaanxi Coal Technology Research Institute。At present，Shaanxi Coal Technology Research Institute has continuously strengthened the transformation of technological achievements in the field of new energy.，Some products have gone to the world through market verification.。Special lithium-ion battery products are sold to European countries.，Total sales of more than 60 million yuan；Silver powder products are sold to the United States through matching.，Total sales of 3 million yuan。Shaanxi Coal Manufacturing is optimizing the mechanism of scientific and technological innovation platform to promote the transformation and application of scientific and technological achievements，To contribute to the creation of world-class enterprises。
