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XCMG: This global training is full of dry goods!

September 05, 2023

August 31,With“Enabling growth Move forward hand in hand”The new product promotion training meeting for overseas distributors of XCMG in 2023 came to an end.。

There are 8 sessions in this training session.,For 7 continents around the world,Covering 11 overseas regions of XCMG,More than 400 dealers and marketing personnel from more than 100 countries and regions around the world participated in this series of training sessions.。

It is understood that,This training is the overseas distributor of XCMG.“4+X”An important part of the training system。“4”It refers to a series of four online thematic conferences each year.,“X”It refers to offline personalization based on one district and one policy.、Customized training courses。

The training covers the products of more than 10 main engine factories of XCMG.,There are 24 product categories.,53 main new products。Professional training lecturers focused on the technical highlights of the new products.、Benchmarking advantage、Market prospects、Practical experience、Transaction cases, etc,Effectively enhance the dealer marketing team's product awareness of Xugong's main new products.,Improve the new product market promotion ability of the dealer team,Enabling dealers,Helping XCMG's international development process。


During the training process,Dealer partners actively participate in online interactive Q & A,The atmosphere at the scene was warm,Get rave reviews。After class, nearly 100 questionnaires from all over the world were collected.,It provides a basis for judging the direction of the follow-up series of training activities.,It has laid a solid foundation for effectively promoting the construction of XCMG dealer empowerment system.,It has realized a virtuous circle of interaction between Xugong headquarters and the dealer team.,It has drawn a solid future for the development of XCMG's overseas distributor system。

In Davao, Philippines,The head of the dealerJames FongExpress:“I am very grateful to XCMG for organizing this series of training.,Let us have a deeper understanding of XCMG's new products.,Greatly enhanced our confidence in jointly developing the market with XCMG!”

Facing the complex market environment and language environment in Central Asia,This time, XCMG took the Central Asia region as a pilot project.,Innovation has been adopted“Fission takes root”A training model,Focus on the training of key personnel of local subsidiaries,Centralized Q & A feedback、After ensuring that they have fully absorbed the essence of the training,,It organizes offline training courses for more than 700 marketing personnel from 32 distributors in the region.,Effectively break through language barriers,Realize the precise training of dealer team、Efficient empowerment。

Future,XCMG will continue to link up with XCMG India、XCMG Indonesia、Xugong Brazil、XCMG Saudi Arabia and other subsidiaries,Develop customized training courses with diversified training forms,Conduct special training sessions for the whole life cycle,Empower and help dealers,Build a concentric force、A team of international allies to create the future,Escort the Internationalization of XCMG。

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