August 28, 2023，It is the 27th anniversary of the founding of Foton Motor.“ Birthday ”On the occasion，Futian Automobile Brand Renewal Conference was grandly opened at Simatai Great Wall in Beijing。The conference released five major business strategies and a new brand identity.。In addition，Two new products were also released at the conference.——The bottom of Auman Zhilan is replaced by heavy Truck and Xiangling.Q。
#Strategic renewal，Let everything move more freely#
Chang Rui, chairman of Foton Motor, released and interpreted the five strategies of Foton Motor.——Dual-carbon strategy、New Energy Strategy、Building a Digital Ecosystem、Globalization Strategy、Brand strategy is renewed。Foton Motor will always adhere to customer-centered.，Take the five strategies as the starting point，Further promote technology empowerment、Business model innovation and global operation。
Foton Motor will accelerate innovation and change，Preemption“Dual-carbon strategy”Tuyere，Take the new energy strategy as the first development strategy of the company，Keep speeding up、Re-innovation、Up again。Achieve carbon peak in 2028，Carbon Neutralization of Core Plants by 2035，Achieve full value chain carbon neutrality in 2050，The first issue will be released in 2024.ESG Presentation 。
At the same time，Foton Motor will accelerate the transformation to new energy Vehicles，Focus on the urban market、Urban agglomeration market and trunk logistics market，Around pure electricity、Hydrogen fuel and hybrid technology route，Speed up the layout of new energy automobile products。In 2025, the penetration rate of new energy automobile products will reach 20%，By 2030, the penetration rate of new energy Vehicles will reach 50 percent%。
In addition，Fukuda will focus on the low-carbon development of new energy products.，Innovative marketing format，Building a Digital and Efficient Ecosystem。Innovative marketing model，Drive dealers from traditional sales、Service、Parts are operated to customers、Used car、Card friends match、Operating lease、Business transformation such as energy supply；Fully upgrade the terminal store format，Build a new energy eco-port and eco-store customer management system；Accelerate digital transformation，Build an efficient operation system。
Fukuda will unswervingly promote the strategic layout of global development.，Achieve large-scale development，Coordinating and balancing risk prevention and control and scale development，Consolidating the market base of developing countries，Accelerating the National Layout of Industrialization，Seize the opportunity to enter the market of developed countries，At the same time, efforts should be made to improve investment decision-making ability.、KDEngineering and Delivery Capability、Territorial Financial Innovation Capability、Development and cultivation of international talents。
Based on the Key Node of Accelerating the Evolution of New Energy Reform，Foton Motor opens brand renewal for the fourth time，Launch a new brand strategy——Let everything move more freely。“We expect，In the future，People、Vehicle、Goods、Energy、Numbers and values，Capable of free movement in space and time，Free interaction between virtual and reality。This is a concentrated reflection of our development strategy.，It is also a yearning for a better life in the future.。”
#Visual renewal，Light up the future of Foton Motor#
Futian Automobile Brand Image Renewal Release Link，Hundreds of Drones were launched at the same time.，Like stars twinkling in the sky.，Make up a brand new Foton MotorLogo，Light up the sky over Simatai Great Wall，It presents a visual feast of aesthetics and technology for the participants.。
The Great Wall as a symbol of the spirit of the Chinese nation，It is the inheritance of culture and the witness of history，Foton Motor chose to build a new brand over the Great WallLogoThe release of，It is not only a high degree of self-confidence as a national brand leader.，It is also a highlight moment for Fukuda Automobile to show its technological innovation strength and brand image.。
The new logo of Fukuda Automobile inherits the continuous innovation of Fukuda Automobile.、The pursuit of excellence in diamond quality，It contains the concept of low-carbon environmental protection development under the new situation of Fukuda Automobile.。A sparkling diamond，It symbolizes Fukuda's pursuit and inheritance of perfect quality.，It also implies new breakthroughs and enterprising spirit.。A condensed ring of the global ecosphere，It symbolizes that the industry will join hands to go green and low-carbon.、The Bright Future of Digital Ecology。The overall shape is more intelligent、Lighter、More technology，It not only shows Fukuda's pursuit of harmonious development of science and technology and nature.，It also implies technology empowerment.、Business model innovation，Make customer value creation easier。At the same time, the brand color is upgraded to dawn blue and clear blue.，It means that Foton Motor welcomes the dawn of mobile revolution and embraces the infinite space of freedom.。
Based on a new strategic direction for the business，Foton Motor will upgrade its brand structure，Fukuda brand will cover vehicles in the future、Parts、Digital Technology and Business Ecology，Electric drive bridge will continue to be introduced、Hybrid、Hydrogen Energy、Carbon assets and other new brands。Empower Futian and its product brands through technology brands，Deepening the brand connotation of green and low carbon through ecological brand。
#The product is renewed，Set off a new wave of commercial vehicles#
At the meeting，Auman Zhilan bottom power exchange products are also listed simultaneously.。Liu Gang, Vice President of Research and Development of Auman Business Department, introduced.，Auman Zhilan Bottom Electric Heavy Truck as a New Technology、New model、Innovative research and development of new energy heavy Truck under the new ecology，And is more energy-saving、More efficient、Safer and more reliable、More intelligent and other advantages。It's not just a product.，It is also upgraded through mobile equipment.、Change of energy supply mode and new ecological model，A new ecology in the field of heavy truck power exchange has been constructed.，Realize the application scenario、Market base、Migration and Change of Customer Groups。
As a cool micro card slowly drove into the stage.，Xiang LingQOfficially launched in the world，Shining appearance。Vice President of Foton Motor Business、Gong Haidong, president of Times Business Department, said.，Xiang LingQPositioning“New force of global micro card”，It is a deep link to the positive development of global resources.、A new generation of micro cards with both practical and aesthetic design，It is also the first brand new product of Fukuda Automobile Brand.。It aims to lead the micro-card industry to a new start.，Promote the upgrade of micro-cars from basic logistics tools to intelligent mobile equipment.，Bring freedom to users、Pleasant high quality experience，Let everything move more freely，Let thousands of families live a better life。
With the full opening of the fourth brand strategy renewal，Foton Motor extends its vision to a longer-term future.，In order to practice“Double Carbon”Aim，Step towards“Let everything move more freely”A new stage of development.。This historic opening.，It will also inject new vitality into the transformation and upgrading of commercial vehicle industry.，Promote the continuous innovation and development of commercial vehicle industry，Go to technology、Green、A Bright Future of Freedom！
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