This is the first five years for Sinotruk to take the lead in marketing

For five years，Sinotruk always insists on“Customer satisfaction is our aim”Core values of the enterprise，Continue to deepen the reform of marketing system，Play the product、Market、Business structure adjustment“Trilogy”，Market responsiveness、The marketing model has undergone tremendous changes and improvements.，Its operational capacity has been greatly improved.。

Sinotruk Vigorously Promotes the Layout of Full Series and Full Fields of Products、Move towards high-end in an all-round way，Take the lead in exploring the combat mode of the theater、Joint airborne mode、Transient response mode，Implement precise breakthroughs，Achieve 42 market segments、Full coverage of 120 application scenarios，The Yellow River、Shandeka and other high-end brands have accumulated sales of 23 in 5 years.80,000，17 times that before restructuring。

Bright Sword to Product Quality，Learn from WeichaiWOSManagement experience，Promotion landingHOSLean management，The product quality of Sinotruk has made a qualitative leap.，It has been unanimously recognized by users.；Strengthen the canal through the joint network，Sinotruk Continues to Optimize and Upgrade Service Network，It also strengthens the strong competitiveness of heavy Trucks.“Relatives”Service policy，Buy a car for the user、Car provides the most reliable guarantee.。2022，Sinotruk withstands sharp cyclical decline in industry、The repeated impact of the epidemic in the past three years and the severe challenges in domestic and foreign markets，Become the highest sales volume in the industry、The market declines the least.、The enterprise with the best operating efficiency，The sales volume and market share of heavy Trucks have been realized in the domestic enterprises in the same industry.“Double first”，In the headwind of the industry starting in 2021，Carry it steady“Double first”The flag of。

For five years，Sinotruk actively responds to the country“The Belt and Road”Initiative，Integrate quickly“Domestic and international double circulation”Development pattern，Balanced development of domestic and foreign business。2020，Under the adverse situation of the epidemic situation and the cyclical decline of the industry in the domestic market.，Sinotruk continues to expand its overseas market，Heavy Truck exports from 30 thousand in 2020，Rapidly rising to 8 in 2022.90,000，Maintain the first place in heavy truck export of domestic enterprises in the same industry，It has made outstanding contributions to Sinotruk's becoming the first in the industry.。

October 2022，Sinotruk Heavy Truck Exports Exceed 10,000 Units Per Month，It has created a new record of domestic export of heavy trucks in a single month.。At the event site，Tan Xuguang said，Today, Sinotruk has become the undisputed first overseas brand of commercial Vehicles in China.，It has become a pioneer for Chinese commercial Vehicles to enter the overseas high-end market.。

The explosive growth of Sinotruk's overseas exports，It is the best embodiment of the results of restructuring and reform.。In recent years，Shandong Heavy Industry Group gives full play to the resource advantages of large groups，Strengthen synergy，Promoting Growth by Stabilizing Foreign Trade，Domestic and International Double Cycle Force，Link up and go to sea、Grab orders，The products of Sinotruk have strong competitiveness overseas.，Shandeka、HowoTH7 and a series of high-end products go abroad，Compete with world-class heavy truck products、Fight the market，Export sales of high-end products increased significantly，Enterprises have achieved high-quality development.。

Sales Director, Aite MexicoRicardo MelesioSaid in an interview.，Sinotruk's heavy trucks are very popular in Mexico.，The quality of the Vehicle is good、Good value for money、Timely after-sales service，Especially the high-end heavy truck models of Sinotruk.，At present, the quantity in Mexico is getting higher and higher.，Sinotruk，Made in China， Great ！

The data shows，Since the reorganization, Sinotruk has exported 300,000 heavy trucks.，Firmly occupy 50% of China's industrial exports%；The proportion of high-end products exported increased from 2% in 2018.7%，Ascension to present 32%。The proportion of export revenue increased from 15% in 2018.4%，Up to the present 51.2%，It has become an important pillar supporting the high-quality development of enterprises.。

Global competition is changing，Sinotruk“Customer satisfaction is our aim”Core values of the enterprise，Let“China's first heavy truck”The flag is flying high in the industry headwind.，Demonstrated a strong counter-cyclical development.、Double cycle driving force and new format leading force，Let Sinotruk Brand Shine in the World。

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