Opening remarks
Customer first，Innovation drives the future；Struggle is the foundation，Cooperation creates value。
65th anniversary of the founding of Liugong，Liugong International Business Development for 21 Years，Liugong relies on global network layout and overseas distributors、Customer、Win-win cooperation with partners，Sail overseas。
From now on，All Media Platform of Liugong News Center Launched“Liugong Overseas Travel in 2023”Column，Deep into Côte d'Ivoire、Saudi Arabia、Uzbekistan、Russia、Thailand、Indonesia and other places，Focus on the real voice of overseas frontline，All-round demonstration of Liugong's global strategic partnership of sustainable construction and coordinated development of the whole value chain，Deepen the implementation of Liugong“Sanquan”Strategy，Tell the story behind the journey to becoming the world's leading provider of equipment and technology solutions。
Liugong Overseas Travel in 2023Africa
Côte d'Ivoire，A dazzling jewel on the Gulf of Guinea in western Africa，The French translation is“Ivory Coast”，Be rich in natural resources，There are also important natural harbors and container terminals in West Africa.，It has always been a battleground for military strategists。
“For the construction machinery industry，Côte d'Ivoire is a market with both opportunities and challenges。It not only gathers internationally renowned construction machinery enterprises,，In recent years, many Chinese construction machinery brands have also been laid out here.。”Liugong Machinery Cote d'Ivoire Co., Ltd.（Hereinafter referred to as：Liugong Ivory Coast Company）Deputy general manager Wu Kaimeng said.，As a construction machinery manufacturer that entered the African market earlier,，Liugong's presence in the West African market dates back to the 1990s.。This year，Liugong set up a subsidiary in Cote d'Ivoire，It aims to broaden sales channels.，Deepen the West African market，Serve more customers。This is not only a key step for Liugong's development in the African market.，It is also an important strategy for Liugong to further cultivate the international market.。
Make a loud soundIntended for West Africa
Ivory Coast is a transportation hub on the west coast of Africa and an important trade center in West Africa.、Shipping Center、Financial Center，Be known as“Pearl of West Africa”。2022，The total trade volume between China and Kuwait reached 44.$6.1 billion，Electromechanical in China、Construction machinery、Building materials、Communication、Electrical appliances and other products are favored by the local market.，The prospects for bilateral economic and trade cooperation are very broad.。Establishment of a subsidiary in Côte d'Ivoire，For Engineer Liu，It's a deliberate decision.。
“Good bilateral relations，And the stability of the local political situation are our primary considerations.。”Wu Kaimeng said，From politics、Financial factors，Especially the stability of foreign exchange.，Convenience of logistics，Personnel safety and other considerations，Liugong chose Cote d'Ivoire as the location for its West Africa Regional Center。Establishment of Liugong Cote d'Ivoire Company，It will not only help Liugong to establish close ties with the local market,，To better serve regional customers、Provide efficient support for channels, etc.，It can also guide customers and channels to cooperate in depth to a large extent.。At the same time，This is also the inevitable demand of Liugong's long-term localization development.，It will lay a good foundation for Liugong's further development and channel upgrading in the West African regional market.。
In addition，Côte d'Ivoire is rich in mineral and forestry resources，Since the colonial period, it has been the main supplier of raw materials such as minerals and forests to the world's industrial powers.；It also has the largest container port in West Africa.——Port of Abidjan；The CFA franc used in Côte d'Ivoire is pegged to the euro and maintained at a fixed exchange rate。The combination of many factors makes Engineer Liu fall in love with Cote d'Ivoire.。
The establishment of Liugong Ivory Coast Company is only the first step.，Engineer Liu will take Cote d'Ivoire as the center.，Improving capacity-building across the West African region。According to Wu Kaimeng，Liugong will rely on the subsidiary platform.，Improve the channel construction of distributors in core countries and opportunity markets，Improve local support to customers and reseller channel、Development and management capabilities，Improve the level of local direct sales；At the same time, a central warehouse of spare parts radiating the whole West African region will be built.，Provide comprehensive solutions for customers，Enhance risk management and control capabilities。
Series product layoutWin-win with customers
At present，The products sold by Liugong in West Africa are loaders.、Mainly Excavators。The first half of this year，Liugong Bulldozer、Concrete equipment and other products have achieved breakthroughs in the West African market.，It has become a highlight of Liugong in the region.。With the development of Liugong Cote d'Ivoire Company，Engineer Liu will introduce more products.，Includes a Road Roller、Motor Grader、Busy at both ends、Crane、Agricultural machinery and equipment, etc，It will effectively overcome the current business bottleneck，Realize in the channel、Products、 Accessory 、Service and other aspects of improvement.。
In addition，Liugong Cote d'Ivoire Company will further enrich the product structure，Take advantage of Liugong's core product portfolio and comprehensive solutions，Vigorously develop the market，Customer-oriented，According to infrastructure、Quarrying、Mining、Forestry and other customers and market needs，Relying on the ability of subsidiaries and distributors，Increase product reserves，Improve product satisfaction rate；Through marketing strategies，Encourage forestry、Liugong equipment used by mining and quarrying customers，Add customized models and accessories options；Improve the adaptability of products according to the requirements of customers and working conditions，Provide product value-added services，Improve customer satisfaction；Adopt competitive product pricing，Grasp the key customer groups；Increase the promotion of large-scale equipment，Differentiated competition。
Strengthen the post-marketCall the brand made in China
In the development strategic planning of Liugong Cote d'Ivoire Company，Perfect post-market service system is the key word.。
Wu Kaimeng introduced，Liugong Ivory Coast Company will take customer classification as the main line.，Through local channels、Supported by industry customer channels and independent capacity building，Meet the needs of different mainstream customer groups。To this，Liugong Cote d'Ivoire Company has formulated a channel development plan.，It is implemented in three stages.，To ensure that Liugong achieves the goal of full channel coverage and leading market share in key markets in West Africa.。
To achieve this goal.，Post-market development，Capital and foreign exchange management，The development of organization is indispensable.。“Post-market is an important part of the sustainable development of overseas business.，Liugong Cote d'Ivoire Company‘Continuous construction of post-market business organization and improvement of professional competence’As the theme，Around service management、Service training、Accessory support、Parts business and other fields to carry out work，Make the most of West Africa Parts Center，Provide spare parts and after-sales service for customers，Improve the satisfaction rate of spare parts。”Wu Kaimeng said。According to the plan，Liugong Cote d'Ivoire will build a bonded warehouse and spare parts center covering an area of more than 10,000 square meters in the port city of Abidjan.，On this basis, a regional management center in West Africa has been established.、Logistics center and strategic operation center，Set up accessories marketing support team，Take advantage of Abidjan's ease of overseas trade，Improve parts delivery efficiency，And improve the spare parts supply system of Liugong Cote d'Ivoire Company，Gradually radiate the markets of major countries in West Africa，Enhance the global competitiveness of Liugong。
Ivory Coast is the bridgehead of French-speaking West Africa.，It has a strong radiation effect on neighboring countries.。Liugong has increased its development and investment in Cote d'Ivoire since the end of last year.，Improve the sales and service system，To provide African customers with reliable complete equipment solutions and quality services。
For Engineer Liu，The African market is significant.。Early 2000，Engineer Liu exports products in Morocco, North Africa.，And set up Liugong's first overseas distributor.，This opened the way for overseas travel.。At present，Liugong not only has a South African subsidiary in Africa.、West Africa Ivory Coast Company，There are also more than 30 dealers.，More than 40 sales outlets，Sales of Liugong products，Its business covers South Africa、North Africa、West and East Africa, etc.。With the deepening of the business layout of subsidiaries and the breakthrough of large-scale equipment in the market.，Engineer Liu's journey in Africa has a promising future.。
