August 03, 2023
China's construction machinery industry,It is entering a period of adjustment and repair.。
Past ,China Construction Machinery Industry Cycle,Overlapping with the national economic development cycle;Driven by China's rapid economic growth,China's construction machinery industry continues to grow rapidly。Shifting gears as China's economy grows,China's construction machinery industry is also driving out.“Sustained high growth” Track ,The future will enter a pendulum.、Fluctuations、A state of steady growth。
Faced with the current downturn in the market,China's construction machinery enterprises need not be pessimistic and confused.。On the one hand,In the future,To electrify、New technologies represented by informatization will inevitably trigger new demands.、New growth;In addition,Overseas markets also provide huge space for Chinese brands to display.。
Past ,The general view is that,Where is the overseas expansion space for Chinese enterprises?“Developing countries”;Actually,European and American markets、Developed countries,It is the end of overseas expansion of Chinese construction machinery manufacturers.。
Although large-scale infrastructure construction in Europe and the United States、Urbanization has been completed,However, the local construction machinery market remains at a high level.,Only the structure of product demand has changed.。
With overseas expansion, the target market is more diversified.,Internationalization Strategy of Chinese Construction Machinery Manufacturers、Modes and positioning,We must also transform as soon as possible.,From the past“The rise of products”,To“The rise of brand”、“The rise of industry”Upgrade。
At the moment,We're in the middle of“Unprecedented changes in a century”
In the future,Promote industrial development,Realization“Industrial power”The core of,It's technology and innovation.。Future,Who has the most advanced innovation system?、Innovation mechanism,Who has the leading technology?,Who will control the leading power of development?。
Specific to the construction machinery industry,Two major technologies——The superposition of new energy revolution and information revolution,Has begun to change the world.。
3060 Double Carbon Target as a Major National Strategy of China,The core is carbon reduction.,The essence is new energy switching.,And one of the main carriers,It's electrification。Look from a deeper angle.,The so-called electrification,It is by no means simple.“Oil to electricity”,It is the reconstruction of China's entire industrial system.。As a Chinese construction machinery manufacturer,Seize this opportunity to jump the gun.、Lead the race,Future global industry,China will occupy an unshakable place.。
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