August 01, 2023
First half of 2023,Tongli Heavy Industry's Overseas Business Road“Mark”Liter,Good news kept coming,The total export volume exceeded 1000 units.,Performance growth 113%,A new record high.。Chuanggao's business performance demonstrates the international strength of Tongli Heavy Industry's professional products.,It also proves the international influence of Made-in-China in the market segmentation.。
Accumulate strength and seek power,Thick accumulation and thin hair。Starting from the layout of overseas markets in 2010,Tongli Heavy Industries insists“Enhance product value for customers”His belief has never changed.,In the brand、Products、Service、Channels and other aspects continue to precipitate.、 Abundant 、Concise,Brand overseas influence、Brand competitiveness has been significantly strengthened.,Overseas customers'recognition of Tongli brand off-highway wide-body Vehicles made in China has been rising.,The global operating results of enterprises are also constantly emerging.。
Strategy first The brand is further advanced
Since the release of the internationalization strategy in 2022,,With the deepening of overseas localization strategy,,Brand planning of Tongli Heavy Industry、Channel system construction、Marketing capacity building and global service guarantee capacity building are deployed simultaneously.,Rapid, substantive and effective progress has been made.,The brand's attention overseas continues to rise.。
The first half of this year,Russia、 Mongolia 、Indonesia、Customers from many parts of the world, such as Congo, have visited Tongli Heavy Industries one after another.,Site visit to manufacturing plant,Technological R & D capability of enterprises、Product lean manufacturing level and digital production process、We gained a deeper understanding of strict quality control and conducted in-depth and effective exchanges on business development.,It has laid a solid foundation for further development and development of overseas business.。
Product help Open up new trends
The products of Tongli Heavy Industry are adapting to the working conditions of overseas construction.、Long-term research has been done on process requirements.,Great progress has been made.。In the early stage of product development,Take full account of local environmental factors.、Operating conditions,Safe、Fuel consumption、Emission and other regulations。At the same time,Incorporate the specific demands of overseas users into the front end of Vehicle development,To form targeted product solutions with tailor-made Tongli construction method,Ensure that the models launched meet the market demand。“Our products are used by customers.”This is a simple summary of the products by the R & D personnel of Tongli Heavy Industries.。
In the Indonesian market,Automatic transmission Vehicle with a load of 60tTLD90 for local driving habits,LaunchedTLD90RRight rudder products have attracted much attention。
For the mud、Frozen soil、Sand and other harsh environments developed 6*6 Full driveTL859,Under the conditions of cold frozen soil in Russia,Demonstrate solidity and reliability,Stable and efficient characteristics,It is well recognized by customers。
Adapt to global electrification、Networking、Intelligent trend,Future,Tongli Heavy Industries will promote new energy in a planned way、Driverless、Iterative update of large-scale products,Use more advanced intelligent new energy products,Meet the needs of global users。
Service guarantee Extend the value chain
While providing customers with product solutions adapted to the mining environment,,Tongli Heavy Industries is also committed to providing matching service solutions.,Give customers more than one product,It is a rigorous and scientific engineering transportation plan.,Offer from pre-sales、Worry-free service in the whole life cycle from sale to after-sale。
Tongli Heavy Industries sent service training to Russia.、Congo、Serbia、Pakistan、 Guyana 、South Africa and other places。On the one hand,Customers can enjoy professional and correct driving guidance, maintenance training and free technical support.。On the other hand,Gain insight into the customer's equipment operations and needs,Help customers to make construction plan,Share a good construction plan,Improve construction methods,Personalization for customers、Differentiation、Customization、Housekeeping full service and wealth creation support。
Channel upgrade Enabling a new future
Tongli Heavy Industries is well aware of the continuous development of overseas markets and the successful establishment of brand image.,It is inseparable from the efforts and efforts of every dealer partner.。While paying attention to the growth of dealer performance and market development,Pay attention to the survival status of dealers。Long-term adherence to various training methods,Work with dealers to expand the market,Achieve win-win development。
After the epidemic,Tongli Heavy Industry has accelerated the channel layout of key and hot markets.,This year with Central Asia、North Africa、Middle East、Signing of new distributors in several countries in South America,The network layout of the global market is improving day by day.,Tongli Heavy Industries has more than 30 distributors in more than 40 countries.。Future,Tongli Heavy Industries will establish a global sales coverage.、Service Network,And strengthen the professional capacity building of the channel.,Build a more competitive leading channel capability。
Let the brand take root overseas
Facing the futureVUCATimes,Tongli Heavy Industries continues to uphold the long-term principle,The technological achievements of Tongli Heavy Industry have been widely applied to overseas markets.,From the brand、Products、Channel、Deepening the global layout of full-value industrial chains such as operation,Aim at brand internationalization,Build global brand influence,Realize the steady and far-reaching development of brand internationalization。
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