Yuchai Brand Story has been selected by the SASAC of the State Council for three times.

July 24, 2023

Yuchai is a leading power system supplier in China.，Products cover major domestic Trucks、Passenger car、Construction machinery、Agricultural Machinery、Marine machinery、Power generation equipment and other fields，So far，Yuchai accumulatively produces and sells more than 10 million engines，Product and service support for customers in more than 180 countries worldwide。

The award-winning Yuchai brand story is a micro film.《Ace Power》。The film is based on the true story of Yuchai's tens of millions of customers.，With an ordinary bus driver、Truck driver、The perspective of Yuchai customers such as mining Vehicle drivers and fishing boat drivers，It tells the story of their struggle for their dreams.。And in their struggle.，Yuchai machine follows all the way，Efficient and reliable products and worry-free and fast service，Help them achieve their dreams.。Short films convey great energy with small stories.，Build with temperature“Ace Power”Brand image。

Brand building is inseparable from good brand stories.，In recent years，Yuchai takes cultivating and refining excellent brand stories as its grasp，Further excavate the connotation of Yuchai brand，Spread the good voice of Yuchai in an all-round way，Continuous improvement“China Power”Brand influence。In the 2023 Brand Value Ranking List released by the World Brand Laboratory，Yuchai ranked 101st among China's 500 most valuable brands with more than 85.8 billion yuan.，Leading the internal combustion engine industry for 18 consecutive years，It has been appraised by China Brand Building Promotion Association.“Meritorious Brand Unit”。

It is reported that，The State Council SASAC's Typical Cases and Excellent Brand Story Selection Activities，A total of 1366 works submitted by central enterprises and local state-owned enterprises were collected.。After review and extensive consultation,，Finally, 100 typical cases and 100 excellent brand stories with good demonstration effect and learning significance were selected.。

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