Closing in the first half of 2023，Commercial Vehicle industry“Midterm exam”The results are out，1- June ，Sinotruk with cumulative sales volume of 12.980,000、Market share 26.57%The results of，Win heavy Truck sales in the first half of 2023、Double champion of market share；Achieve the first sales volume in the long-distance logistics transportation market in the segment market、No.1 in the express delivery market、Dangerous goods industry sales first、Sales volume of muck Truck ranks first in the industry、The growth rate of the share of refrigerated Trucks ranks first in the industry、No.1 in high-end special-purpose Vehicle industry、AMTSeven of the top sales in the industry“First”,Sinotruk continues to lead the market，Become the biggest winner in the commercial Vehicle industry in the first half of the year。
2022，Sinotruk has risen against the background of an unprecedented downturn in the industry.，Heavy truck sales、Market share tops the list，Since then, the industry structure has been rewritten.；2023，Sinotruk Concentrates on Starting Again，The oath will“Fight for the first place”To the end，Successfully defended the first half of the championship，Where does its strength to continue to lead come from?？
Technology Enabling Upgrades, Many New Products Are Hot in the Circle
First half of 2023，For the whole industry, it is the sixth national standard.bFinal sprint period before phase switch。Sinotruk Actively Takes the Leading Role in the Industry，Science and technology develop the sixth national standardbTrack，Give full play to Weichai Power“One stop”Great synergy advantage，Become the first company in the world to carry thermal efficiency 52.28%Diesel Engines and Thermal Efficiency 54.16%Commercial vehicle enterprises with natural gas engine，Integrated vehicle joint test calibration，Continuous Technology Enabling Industry Unique WujiSPower chain，Create a new era of high-value wealth creation tool；September 1, 2021，Sinotruk Achieves Full Line Product Switching to China VI Nearly 2 Years Ahead of Scheduleb，Helping customers to travel in a new era without worries。
First half of 2023，Many new products of Sinotruk come in response to the situation，The Yellow RiverX7 and Shandeka 800 horsepower domineering debut；The newly launched HOWOTX7. Strong attack on resource transportation market；HOWOLight truck gold warrior is complete“Star”Set sail，Build the sixth national standardbTimes Blue Flagship Model；HowoMAXEfficient version、Carry a new generation of WeichaiWP13NG/WP15NGHowo'sMAX“King of solar terms”、ShandekaWP15T/ 680 horsepower、HowoWP15T/680 horsepower new product……Upgrades are overwhelming，Continue to bring surprises to card friends。
On the new energy track，Sinotruk through positive R & D、Intelligent Manufacturing Two-way Force，The layout is purely electric、Hybrid、Three technical routes of hydrogen fuel cell，To contribute to the low-carbon transformation of the logistics industry。 June ，Sinotruk HOWOTXPure Electric Heavy Truck Wins 2023 Warm City Cup“Best Energy Efficient Commercial Vehicle Award”And a green electricity group 6×4“Best handling award”Two awards，Sinotruk's new energy products have won both authoritative awards and market recognition for their excellent performance.。
For the first half of the year，Sinotruk HOWOTX7 Launch conference、Shandeka Gas Tractor Tasting Meeting、ShandekaG5STruck/A series of marketing actions such as Dump Truck tasting meeting，Positive results have been achieved。New HOWOTX7 listing is raking in 2108 orders，The first batch of 300 HOWO mother-son cars of 1000 were successfully delivered to major customers in Xinjiang.，Sinotruk Products Achieve Sales with Excellent Market Performance、The market share reached the top。
Innovative marketing upgrade to obtain super high brand volume
Innovative marketing，In the first half of the year, Sinotruk produced a number of famous truck circles.，Demonstrate strong scientific and technological strength and full sincerity。 April ，Sinotruk Yellow River Night and Logistics Industry Summit Meeting Successfully Held，Sinotruk Yellow RiverX7 Heavy truck 0.349CdJizhi Wind Resistance has been certified by four authoritative organizations at home and abroad，At 4871.18kmObtain the farthest driving distance“Maximum driving distance of semi-trailer truck with single refueling”Guinness World Records Certification，Set a Guinness World Record.，Let the World Re-recognize China's Intelligent Manufacturing。At the same time，Sinotruk's High-powered Products Successfully Challenge the Journey of 318 National Highway Crossing Sichuan-Tibet Line、“Want to compete with the Lord of Heaven” A series of three-high test tours have conquered minus 32℃Extremely cold Inner Mongolia Hailar and 5231 meters above sea level“Forbidden zone of life”Tanggula Pass，Reveal the scientific and technological gold content of heavy truck products for the vast number of card friends。
Sinotruk shows its hard-core technological strength at the same time.，Always committed to creating a brand with temperature。During the Spring Festival of 2023，Go online《New Year's Eve Dinner on Wheels》A series of short films，Spend New Year's Eve with card friends on the road； March ，The Second Truck Goddess Festival Arrives as Scheduled，Through a series of activities such as the Truck Goddess Competition，Lead the public to appreciate the elegant demeanor of women in the transportation industry；On Father's Day，Push out《Dad，You're my superhero.》 Song MVChallenge activities with Tik Tok，To fight on the front line as a father.“Car builder”And“The man who uses the car”Sincere love.，Demonstrate the strong empathy of Sinotruk brand through excellent innovative marketing content。
In addition，Sinotruk Launches 5·1 Relatives Great Benefit Season，Salute the strivers who work hard on the transport front；Launch College Entrance Examination Car Purchase Special Season Activities，Exclusive for parents“College Entrance Examination Room Warm Harbor”And exclusive preferential policies，Help the parents of card friends to reach a higher level in their career。Create wealth with the strength of the product and the welfare full of sincerity，Let new and old customers feel the sincerity of Sinotruk。
Post-market upgrade pushLVOMaximize value
All the time，Sinotruk has always insisted on providing integrated logistics and transportation solutions for customers.，Put forward for the first time“LVOTotal value of the whole life cycle” Concept ，Around the customer“ Buy 、Use、Raise、Change”Vehicle Life Cycle，Provide customers with new car purchase、Vehicle operation、Repair and maintenance、Operation management、One-stop solutions such as used car disposal。
The first half of 2023，Sinotruk is aimed at“Coal is transported from Xinjiang”Route formulation of exclusive service guarantee scheme，Assist“Black gold hero”Brave the great northwest；For a whole new generationWP15NGGas Vehicle Series Products Launch 10 Exclusive Service Policies，Escort customers all the way worry-free； June ，China Heavy Truck Used Car Certification Authorized Shop Laozi Shijiazhuang，In the name of the brand，Practice the quality assurance of used commercial vehicles；Sinotruk builds a new ecosystem of high-value vehicles for customers with full life cycle services。
Conclusion：Power of science and technology，Innovation first，Warmth stays forever，Sinotruk gains heavy truck sales、The double champion of market share is well deserved.。The horn of the second half of the commercial vehicle industry in 2023 has sounded.，Sinotruk Strives for Annual Champion，What happened in the second half of the year?？Let's wait and see。
