With the popularization of construction machinery in daily work and life,，And people's increasing demand for a better life.，The application scenarios of construction machinery are becoming more and more extensive，Personalization、Diversified and customized customer demand is the inevitable trend of industry development.。
Engineer Liu，This veteran player has been in the industry for 65 years.，Know how to put customers first， From a single product to today's 13 categories、More than 30 product lines，And on that basi，Guided by diversified needs of customers，Extend more subdivisions，Continuous upgrade of comprehensive solution，To create greater value for customers from all walks of life around the world。
Look at the present，No matter in the loader、Excavator、Bulldozer, etc“Tradition”Field of earth-moving machinery，Or high-altitude machinery、Mining Machinery、Electric equipment and other industries“New Blue Ocean”，Deep cultivation of market segments is becoming a new driving force for Liugong to accelerate its progress towards a world-class enterprise.。
Seize the blue sea, break the situation and open the way for a new journey
According to the latest statistics of China Construction Machinery Industry Association on the main manufacturing enterprises of lifting working platform，In May 2023, the domestic sales volume of various lifting work platforms increased by 37.2%，Sustained growth in the downward cycle of the industry。
Facing the vast blue ocean market in the field of high-altitude machinery，Although it is“Rookie”，However, Liugong has also performed well by virtue of its profound technological accumulation and resource advantages.。This year 1- May ，Liugong high machinery domestic sales increased by 118.%，Outperform the industry growth rate by a large margin，Market share continues to increase。Has now become owned“Self-propelled scissor、Self-propelled straight arm type、Self-propelled crank type”A comprehensive solution provider for aerial work with more than 40 products in three series，Product operation height coverage 4~40 meters，Annual production capacity of over 10,000 units，Enter the domestic collection“Research and development、Manufacture、Sale、Service”It is the first echelon of high-tech manufacturers.。
Seemingly singing all the way behind，In fact, it is the strategic breakthrough of Liugong Gaoji's in-depth insight into the market trend.。December 2020，Liugong Moves High Machinery Business to Jiangsu Liugong，Started the second venture of Liugong Gaoji.。2021，High-speed machinery industry still maintains a high-speed growth trend，But from the micro data,，The growth structure has changed.：The growth rate of arm products is significantly ahead of that of scissor products.。At this time，The sales volume of Liugong scissor products has achieved steady growth.，However, the situation of arm products is not optimistic.。How to break the game？Liugong High Machinery Faces Difficulties Again。
In Liugong“Electrification”Strategy and“Differentiated operation”Under the guidance of thinking，Liugong High Machinery Co., Ltd. fully investigates and understands customer needs and market trends，With“Service city application andTCOBetter”Is the design goal，Focus on industry and customer pain points，Focus“Green、Safe、Efficient、Intelligence”，Successfully developed a 20-meter electric arm aerial work platformLT20JE、LA20JE。
After the product is put into the market，It was quickly welcomed by customers.，Set a new record of four consecutive months out of stock.，Market share quickly climbed from zero to 15 percent%Above。At the same time，It also indirectly drives the sales of other types of arm products.，Liugong High Machinery successfully broke through in the market competition surrounded by strong enemies.。
It's not hard to find out，New energy products have become the key for major enterprises to overtake on the track.。Actually，Engineer Liu started the electrification many years ago.、Exploration and product development in the new technology field of intelligent and unmanned construction machinery，Take the lead in developing the new blue ocean of construction machinery。
No matter Liugong 862HESide-dump electric loader and Liugong 924FTN-EConsists of an electric Excavator.“Tunnel Shuangxiong”，It operates efficiently on the plateau at an altitude of over 4000 meters.，Or the world's first driverless electric loader officially delivered to customers，For Concrete Mixing Plant，Help customers with smart green production，Or is it a batch of electric wide-body Vehicles sent overseas?，Liugong relies on the continuous optimization and upgrading of electrification.、Intelligent technology，Conquered the mines、Coal、Port、Various extreme complex working conditions such as plateau tunnel，Has been widely recognized by customers at home and abroad.。
Broaden the application “Antennae”Extend to win the first chance
In April this year，On the vast land of Dalate, Ordos City, Inner Mongolia，31 Liugong Bulldozers are distributed in the pilot project of the new energy base in the north-central part of Ordos in Kubuqi Desert.“Standard ground”Construction site，The rumbling sound of machinery is heard all the time.，Presenting a scene of construction in full swing。
This is the largest wind power photovoltaic base project in the world.，Liugong Bulldozer has become one of the main forces of the project construction by virtue of its excellent product performance.。
The product structure of bulldozer is complex.、High degree of specialization，It is recognized as one of the more difficult products to develop in the industry.。Liugong has developed the first bulldozer since 1960.，After the cold winter of the market、Strategic adjustment、Factory relocation and other series of tribulations，Never give up the industrial ideal and the pursuit of the market.，Various working conditions of deep ploughing and intensive cultivation，Meet the needs of global customers。Nowadays，From the mainland of China to the coast of South Africa，From plateau permafrost to desert hinterland，From high-end to emerging markets……Liugong bulldozers can be seen at work.。
Among them, Engineer LiuCSeries of bulldozers in China、Russia、Southeast Asia、Africa、The performance of the Middle East and other regions is favored by customers.；With the help of Engineer LiuDresstaBulldozer technology，DSeries andTDSeries of products with maneuverability、Power、Differentiation advantages in economy and other aspects win the market。2020，Liugong RuistaTD-16N Bulldozer gains“Red Dot Product Design Award”，Become a new benchmark in the industry's vision。
With the product spectrum becoming more and more perfect,，Liugong Bulldozer Relies on Liugong Global Channel，Are rapidly extending their battlefields.。Under the operation of Liugong East Base Phase II Project，The support of intelligent manufacturing makes it develop again. “Fast lane”。
Bulldozer is one of the powerful representatives of Liugong's traditional Earthmoving Machinery products in the market segments.。Nowadays，Liugong not only helps rural revitalization.、Serving a private garden“Mini”Excavator，There are also those who fight in large mines.“Big Mac”Mining Machinery，The newly developed excavator with the largest tonnage is 9125.F、Max Tonnage Loader 8250H，There are also such as stone fork machine.、Large special excavator for river cleaning、All kinds of customizations such as ultra-long arm loaders and excavators、Multifunctional products，Continuously meet the diverse needs of customers。
Insight into market demand，Improve product configuration development and broaden application fields，And improve product quality and customer satisfaction，It was realized by Engineer Liu“Earth-moving machinery sales first in China、Top three in the world”The only way to the goal，It is also the persistent pursuit of Engineer Liu.。
Customer First Service Enabling Strong Stickiness
Under the increasingly fierce market segmentation competition environment，Service as an intangible asset，It can not only bring better experience to customers.，It can also establish a good relationship of trust with customers.，Enhance customer stickiness。
In order to better understand customer needs、Tap into customer pain points，Liugong Domestic Marketing Center was established.“Pre-sales、On sale、After-sales”Three service sectors，Provide full life cycle for customers、Full service。
As the first enterprise in the industry to make a 12-hour service commitment to customers，Engineer Liu“365 days all year round， 24 hours live online，Fast completion in 12 hours”Nanny-style service commitment，Greatly improve service quality and response speed，Strive for high standards、High demand，Take Engineer Liu's customer experience to the extreme.。No matter it's cold on March 9th.，It's still the dog days of summer，No matter in the Gobi desert，Or in the wet rain forest?，Liugong service team is not afraid of hardships.，Against all odds，“Respond to what customers want，In response to the needs of customers，Eliminate the worries of customers”，Create greater value for customers。
Customer groups are becoming younger and younger.，Customer needs are evolving，It is imperative to realize the transformation and upgrading of service marketing.。With the advent of the digital age,，Engineer Liu digs deeper into 5G、Artificial intelligence、Big data、The huge potential of new technologies such as cloud computing，Continuous innovation and intellectualization、Digital Industrial Software Technology，Mastery、Develop and apply core competencies in data management。
In the field of marketing，Liugong's digital transformation is not only reflected on the online platform.，It is also reflected in offline services.。At present，Liugong Intelligent Housekeeping System has been widely used in customers all over the country.，Provide customers with scheduled maintenance、 Warranty 、View and other functions，Maintenance workers can easily grasp the working conditions of the equipment without leaving home.，Get rid of the chaotic state of fleet equipment management，Help customers open the era of smart management。
According to industry judgment，With“Fourteen five”Major projects under planning、Further construction of key projects, etc.，Speed up infrastructure construction，Rural revitalization and new urbanization、Major regional development strategies and other policy initiatives have been further implemented.，High-end、Intelligent、The pace of green transformation continues to accelerate，In the long run, the construction machinery industry as a whole will show a stable and positive trend.。Liugong will continue to have in-depth insight into customer needs and social development.，Insist on change and innovation，It is committed to becoming the world's leading provider of equipment and technology solutions and a strong partner on the road of sustainable development of customers.。
Human development and progress need construction machinery.，More market segments remain to be explored。“Extend human power with intelligent green machinery”， Engineer Liu will never stop exploring and catching up.。
