Recently，“Central Africa‘Xiang’About the enterprise line”Media Interview Activity Enters Sany Group。As an old friend of Africa,，First entry into Africa since 2002，Sany Group has more than 20 years of affinity with this land.。With“The Belt and Road”A gradual extension，African“Chinese style”Blowing harder and harder，The development of Sany Group in Africa has also entered the fast lane.。So far，Sany Group has achieved sales revenue of nearly 17 billion yuan in Africa.、Equipment inventory exceeds 18000 set，It ranks first in the export of Chinese construction machinery enterprises to Africa.。
It is understood that，During the Third China-Africa Economic and Trade Expo，Sany Heavy Industry Will Bring 15 Best-Selling Products，Including a number of electric、Intelligent new products，Bring one“A mechanical feast”。
The equipment covers more than 50 countries and regions in Africa.
The second China－Sany booth of Africa Economic and Trade Expo
2002，Sany Group's First Equipment Exported to Morocco，It is the first batch of Chinese construction machinery enterprises to enter the African market.。This time“Test the water”，Let Sany see the growth potential of this continent.。After entering the African market,，Sany has conquered customers with excellent quality and perfect after-sales service.，Sany Equipment has participated in the construction of more and more key projects in Africa.。
World Cup venues in South Africa、Ethiopia Adama Wind Power Project、The tallest building in Africa, the minaret of the Great Mosque in Algeria、The world's largest Dangote refinery、Lumwa, the largest copper mine in Africa, Zambia、Kaka Hydropower Station, the largest water conservancy project in Angola、Major construction projects such as the Maputo Sea-Crossing Bridge in Mozambique，You can see the figure of Sany equipment.，The recognition of Sany by local customers is also increasing.。
Construction of SANY Crawler Crane in Algeria
In the initial period，The African market is right“Made in China”Relatively unfamiliar，The biggest concern is after-sales support and spare parts supply.。First of all, Sany started to break through the dilemma by focusing on key markets and key products.。According to the actual market situation，Each region has identified the key markets and main selling products in their respective regional markets.,Established a huge service marketing network in the African market，Proactively provide customers with“Service Wanlihang”Value-added activities such as patrol inspection to enhance service brand。
The road conditions in Africa are not good，The outdoor temperature is as high as 60 all the year round℃，Ordinary products are easy to break down when driving in Africa.，Through market research，Sany has adapted all its exports to Africa.，For example, Sany Truck_crane/ 'target='_blank' style='color:blue;'>Truck Crane exported to South Africa、Equipment such as Stacker/ 'target='_blank' style='color:blue;'>Reach Stacker shall pass the local load test in South Africa.，The Excavator used in the mine is equipped with a self-lubricating system.。
At present，In African countries，The main products of Sany Group include excavation machinery.、Hoisting machinery、Road Machinery、Energy Machinery、Port machinery, Concrete Machinery and other equipment；Concrete Machinery is the first brand in the African market.，Excavating Machinery、Hoisting machinery、Port mobile machinery is the first brand made in China.。
The data shows，2020 to 2022，Sany's business in the African market has a compound annual growth rate of 45 percent.3%，To achieve a cumulative non-sales of more than 6 billion yuan.，The equipment covers more than 50 countries and regions in Africa.。
Help achieve localized manufacturing
In the process of going deep into Africa，Sany not only changes the face of Africa with high-quality equipment，It also actively imparts advanced technology.。While heavily involved in local project construction，Sany technicians have also organized various kinds of training for many times.，Share advanced technology with local people，It has trained a group of local people who understand management.、Technically literate people。
“Trinity's longest-serving African employee for more than 15 years。”Relevant person in charge of Sany Group introduced，Sany Group sticks to localization strategy in Africa，Sany subdivides the original two regions of the African market into North Africa.、West Africa、East Africa、Five regions of Central and Southern Africa，Fine management of the market in the jurisdiction。To further enhance local spot satisfaction、Service response and parts supply efficiency，Sany has registered six wholly-owned subsidiaries in Africa.、4 joint ventures。
Construction of Sanyi Pump Truck on Mombasa-Nairobi Railway in Kenya
It is understood that，Sany Group currently has permanent branches in more than 30 African countries.，With more than 30 high-quality agents，More than 90 service outlets，The equipment covers more than 50 countries and regions in Africa.，More than 600 local African employees，The localization rate of employees has exceeded 50%，And is still improving.。According to statistics，Sany and its agent system have created more than 5000 jobs for Africa.。
While actively expanding its business，Sany hopes to invest in construction in Africa.，Help achieve localized manufacturing。June 27, 2016，Sany Group and Department of Commerce of Hunan Province、Ethiopia Industrial Park Development Corporation、Ethiopian Investment Commission、Changsha Economic and Technological Development Zone Group、China Overseas Construction Group and others jointly signed《“Ethiopia·Hunan Equipment Manufacturing Cooperation Park”Operation Management Agreement》，It will jointly operate Ethiopia in Adama, Ethiopia, with Chinese and Egyptian enterprises.·Hunan Equipment Manufacturing Cooperation Park，The park will be based on the Adama Wind Farm.，Formed by construction machinery、Energy and electricity、Automobile and parts、Modern equipment manufacturing cooperation park dominated by four major industrial sectors, such as general equipment，It will enhance the local economic base.、Establish a sound industrial system、Solve employment、Make greater contributions to the cultivation of professionals and other aspects.。
With the further deepening of China-Africa cooperation in science, education and culture,，Many African students also choose to study at Sany Institute of Technology under Sany Group.，Study Construction Machinery、Major in manufacturing，The aim is to upgrade the local industrial technology level after returning home.。
