Yuchai was awarded the title of "Meritorious Brand Unit" by China Brand Construction Promotion Association

At the meeting，Chairman of China Brand Building Promotion Association、Liu Pingjun, former deputy director of the State Administration of Quality Supervision and Inspection, delivered a welcome speech.，Chen yuan, Vice Chairman of the Twelfth CPPCC National Committee, attended and made an important speech.，Zheng Zhishou, Vice President and Secretary-General of China Brand Building Promotion Association, made a work report.。Zhi Shuping, former Director-General of the State Administration of Quality Supervision and Inspection, and more than ten provincial and ministerial leaders attended the meeting.，About local governments、Brand organization、Well-known enterprises、Institutions of higher learning、Nearly 400 people, including brand experts, gathered together.，It has witnessed the achievements of China's brand building in the past ten years.。

In recent years，Yuchai firmly implemented“Concentric diversification”Strategy and“1235”Strategy，Committed to continuous technological innovation to continuously create value for customers，Focus on the core business engine field，Leading peers launched the first engine in China to meet the six national emission regulations.、The world's first power-split plug-in hybrid、The world's first hybrid electric drive continuously variable transmission powertrain、China's first commercial Vehicle hydrogen-fueled engine、China's first flexible fuel engine platform.，Led the green revolution in the engine industry。Relying on the company's excellent product quality、Leading product technology、Quality products and services，As well as the improvement and strengthening of brand management in recent years，Yuchai's brand image is moving towards high-end.、Internationalization，Brand reputation continues to improve。In the near future，China's 500 Most Valuable Brands List Released by the World Brand Laboratory，Yuchai ranked 101st with a brand value of 85.8 billion yuan.、Top of the industry。

China Brand Building Promotion Association was formally established on June 18, 2013.，It is the only national social organization engaged in brand work in China.，It is committed to promoting the development of Chinese brand building and improving product quality.。For ten years，China Brand Building Promotion Association responds positively to General Secretary Xi Jinping“Promote the transformation of Chinese products to Chinese brands”The spirit of instruction，Full advocacy“ Science 、Justice、Make public、Recognized”The principle of，Build“Chinese brand、The quality is excellent、Excellent service、Pioneering and innovative”The idea of，Keep up with the country“The Belt and Road”Initiative，Promoting Chinese brands to the world，Enhance the international influence and competitiveness of Chinese brands。

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