This past Father's Day.，Sinotruk launched a song《Dad，You're my superhero.》Original musicMV，Season's greetings to all fathers.，This is the second time that Sinotruk has launched music works specifically for Father's Day.。
Last year，A popular song.《Dad，Listen to me.》Still lingering sound around the beam，Sinotruk won the 2022 Golden Xuan Award for this work.“Brand Innovation Marketing Award of the Year”。Under the aura of the previous game，《Dad，You're my superhero.》Not only did it create an effect beyond expectations.，Also let“Warm Sinotruk”His image is becoming more and more deeply rooted in people's hearts.，Set up a new model of content innovation marketing for other brands.。
From telling a story to creating an image, care and warmth remain unchanged.
It can be recognized by the industry authority award.，Visible《Dad，Listen to me.》Nature is no ordinary work。The hardships of the transportation industry are well known.，The fathers of the card friends rush to make a living every day.，Can make the child、A better life for the family.，It is their greatest comfort.。《Dad，Listen to me.》Through the child's perspective，Show“An ordinary hero on the road”For logistics“Aorta”What contribution has been made to the smooth flow?，What kind of hard work has been paid?，The work is telling the story of the card friend.，Also in the mouth of the child to comfort the card friends to love themselves.。
《Dad，You're my superhero.》Used《Dad，Listen to me.》The form of expression，It is also expressed from the perspective of children.，But the difference is that the lens is focused on“Car builder”And“The man who uses the car”On。《Dad，You're my superhero.》Yes“Superhero”Dads，It is precisely the guardian behind the fathers of the card friends.，Vehicle R & D personnel、Experimental engineer、The stationmaster of the family service station，There are also fire officers and soldiers who use Shandeka fire engines.，They are using another way to promote China's logistics industry to continue upward.。In the eyes of children，They are even more like“ Superman ”The existence of，《Dad，You're my superhero.》Shaping is what children worship and look up to.“Superhero”Dad's image。Whether by telling a story，Or create an image?，Sinotruk conveys warmth to card friends、The original intention of paying tribute to fathers all over the world is never forgotten.。
The Different Ways of Struggle of the Same Father, Childlike Innocence and Childlike Language Touch People's Hearts
“Superhero”We and“Highway hero”They take care of each other in their careers.，At the same time, they share a common identity.—— Father ，It is also based on love.，He also persevered in his career.，Connect in multiple dimensions，Let Card Friends Be Closer to Sinotruk。
Due to the particularity of the freight industry,，Card friends travel outside all the year round.，Spend little time with children，However, in《Dad，Listen to me.》Medium，The kids are still.“Disobedient”My father gave me a high score.，It can be seen that the distance of space can not cut off love and miss.，The creativity of the work is precisely derived from Sinotruk's deep insight into the Truck family.。Sinotruk passed this work.，Let Card Friends Hear Children's Voice，In a busy transportation career，Be appeased by childlike innocence。
《Dad，You're my superhero.》By ripping open a corner of his father's career.，For the children“Show off”Act as an argument，But he did not blindly deify the image of his father.，“Superhero”Dad also has a weak side.，You will feel tired，Will get hurt，Will be afraid，They are actually mortals.。Children have a characteristic innocence.，There is no lack of a sober.，The works are based on childlike interest.，But there is no distorted expression.，Worship based on facts is more meaningful.，It has more power to move people's hearts.，From《Dad，Listen to me.》To《Dad，You're my superhero.》，Sinotruk revealed a heartwarming fact.，The child is the father forever.“A good judge”。Sinotruk is more mature in controlling this theme and creative performance.，Let us see the growth of the brand.。
Cross-platform interaction brings Trucks closer to ordinary people
Sinotruk is a top enterprise in the commercial Vehicle industry.，It has a strong presence and influence among Truck drivers.，However, trucks are products that tend to be professional production tools.，Have a certain distance from the general public。Even though people's thinking, cognition and environment are very different.，The perception of paternal love, however, is largely common.。
At the same time，Sinotruk launched#Dad，You're my superhero.#Tik Tok Chorus Competition，Set up exclusive benefits with a maximum value of 5000 yuan，Play the topic of children's fun with netizens，Salute together“Superhero” Daddy ，Use music and art works as a bridge to communicate with the public.，It also contributes high-quality content to Chinese Father's Day culture.。
Write at the end：This year's《Dad，You're my superhero.》And 2022《Dad，Listen to me.》With the same sincerity and enthusiasm into the hearts of customers，Accumulate cultural heritage for China Heavy Truck brand，Create a unique brand culture in the industryIP。
