By the World Brand Lab(World Brand Lab)Sponsored(Twentieth)“World Brand Conference”It was held in Beijing on June 15.，2023 was released at the meeting.《China's 500 Most Valuable Brands》Analysis report。
In this based on financial data、Annual report on brand strength and consumer behavior analysis，“Xugong”At 1136.The brand value of 1.9 billion yuan has ranked first among the most valuable brands in the construction machinery industry for ten consecutive years.。“Xugong Hanyun”The brand value is further advanced to 150.2.6 billion yuan，Ranked 425。
It is understood that，2023《China's 500 Most Valuable Brands》In the leaderboard，There are 28 mechanical brands on the list.，5% of the total brands on the list.6%。
Chairman of the Academic Committee of the World Brand Laboratory、Oxford University(Oxford)Stephen, Professor Emeritus of Marketing·Vogg(Steve Woolgar) The doctor said：“Brand is the image of a country.，I hope more people in the world can understand the story of China through Chinese brands.。In the past 20 years,，I have witnessed the rapid growth of Chinese brands.，Some of them already have strong world influence.，These brands include National Grid.、Haier、Wuliangye、Xugong、Tongwei、Bosideng et al。”
This year's“World Brand Conference”The theme is“Artificial intelligence（AI）AndWeb3.0：The brand is all over the world”。From Harvard Business School(Harvard)Ely, professor of marketing·Ofik（Elie Ofek）The doctor pointed out，The main reason for rebranding is environmental change.，This change may come from consumers.、Competitor、The company's own operating conditions、Partners and market environment, etc.。Artificial intelligence、Digital transformation is clearly a major opportunity for rebranding.。
For XCMG，Internationalization、Digitize、Greening is“Xugong”Brand change and innovation、The only way to achieve high-quality development。At present，Xugong“Chairman's No.1 Project”The project of intelligent transformation and digital transformation was launched in an all-round way.，It is supporting the high-quality development of XCMG's strategy with a steady stream of strong new forces of digital intelligence.。
It is worth mentioning that，As a leader in the industrial Internet industry，Xugong Hanyun Continues to Focus on Technological Innovation and Breakthrough，Continuously promote the integration of digital economy and real economy，Give full play“Digital Transformation Core Base”Action，Since the first selection last year.，This year, the brand value exceeded 15 billion yuan.，Brand Value Growth 25%。
The future construction machinery is a software-driven enterprise.。IT Globalization has become the key driving force and effective grasp of XCMG's global development.，By realizing the standardization of XCMG's global business process and the intensification of its global operation mode,，To truly build XCMG into a deep localization operation，A group company with global integrated management and control。At the same time，Xugong is also in all directions.、Multiple scenes、Deep-seated Promotion of Intelligent Reform and Digital Transformation，Formulated“Six longitudes and six latitudes”Intelligent transformation of digital transformation blueprint path planning，Accelerate enterprise transformation and innovation、Stimulate new kinetic energy for development，Fully promote digital XCMG、Smart XCMG brand。
Xugong Group、Chairman of XCMG、Yang Dongsheng, Secretary of the Party Committee, is the advocate of the project of intelligent transformation.，Have a unique view on this.，“Intelligent transformation is an important engine leading a new round of scientific and technological revolution and industrial transformation.，It is an effective grasp of innovative business models.，It is a strategic choice to achieve high-quality development of enterprises.。XCMG must seize the commanding heights of digital construction，Speed up the progress‘Wuhua’Transformation and upgrading，Focus on building a modern industrial system！”
About World Brand Lab：World Brand Laboratory(World Brand Lab)It is an international brand value research Institute.，Wholly affiliated with the world's leading digital technology and strategy consulting firm——World Manager Group，Robert, winner of the Nobel Prize in Economics in 1999·Mundell(Robert Mundell）The professor initiated the creation and served as the first chairman.。The experts and consultants of the World Brand Laboratory are from Harvard University.、Yale University、Massachusetts Institute of Technology、Columbia University、Oxford University、Cambridge University、Insead and other top universities in the world，Its research results have become an important basis for the evaluation of intangible assets in the process of mergers and acquisitions of many enterprises.。
