Yuchai's brand value has exceeded 85.8 billion yuan, ranking first in the internal combustion engine industry for 18 consecutive years!

June 15，Sponsored by the World Brand Lab（Twentieth）“World Brand Conference”Held in Beijing，2023 was released at the meeting.“China's 500 Most Valuable Brands”Analyst Reports and Leaderboards。In this based on financial data、Annual report on brand strength and consumer behavior analysis，Yuchai brand value jumped to 858.0.6 billion yuan，Ranked 101st on the list，Leading the internal combustion engine industry for 18 consecutive years。

As a leading enterprise in China's internal combustion engine manufacturing industry，It has been on the list since 2006.，Yuchai's brand value is increasing year by year.。In recent years，Yuchai firmly implemented“Concentric multi-rounding”Strategy and“1235”Strategy，Gather innovative elements，Focus on the core business engine field，Around“Yuchai machine、Ace Power”Brand positioning，Systematically develop brand building，Shaping“Independence、Major”Differentiated brand image。At present，Yuchai's traditional power products cover commercial Vehicles、Agricultural Machinery、Construction machinery、Ship、Power generation and other fields，It is the first brand of ship electric power.、The first brand of medium and heavy Truck power、The first brand of bus power in China、The first brand of agricultural machinery power，New energy power covers hybrid power、Range extender、Fuel cell、Pure electric products such as electric drive axle and motor，It is the most abundant new energy power system manufacturer in China.。

Among，The world's first power-split plug-in hybrid、The world's first hybrid electric drive continuously variable transmission powertrain、China's first commercial Vehicle hydrogen-fueled engine has been applied in commercial Vehicles、Agricultural machinery and other fields，Become the brand vane in the industry。So far，Yuchai accumulatively produces and sells more than 10 million engines，Product and service support for customers in more than 180 countries worldwide，Chinese power brands are speeding up to go to sea。

The World Brand Laboratory is an international brand value research Institute.，Robert, winner of the Nobel Prize in Economics in 1999·Professor Mundell initiated the creation and served as the first chairman.。Comprehensive Consumer Research of World Brand Laboratory for Many Years、Competitive analysis and projections of future business revenues，Evaluate the brand value of the enterprise，Published for 20 consecutive years《China's 500 Most Valuable Brands》Leaderboard，It has been unanimously recognized by the management academia.，It has a wide social influence.。

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