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AWP《Aerial work platform》Exclusive Dialogue with Gini Global PresidentSimon Meester Sir，The interview covered the future of the global aerial work platform market、Product and technology application trends、The development of Gini China in the past 25 years and the future strategy of Gini China.。
Q1
Global Aerial Work Platform Market Expectation in 2023
Simon Meester：For the North American market，In infrastructure construction、Manufacturing investment、And the general trend of power grid upgrading and transformation.，Creating favorable conditions for the industry，These investments will fuel the growth of the aerial work equipment industry.。In addition，Our customers continue to explore new application scenarios。The superposition of two factors，It is believed that the global aerial work platform market will continue to grow in the coming years.。
The development momentum of the European market is similar to that of the North American market，But the impact of the Russia-Ukraine conflict and Brexit，Adding to the short-term uncertainty in the region.。
Asia ，Especially the Chinese market.，The past few years have shown very strong growth.。The reason is，Attention has been paid to safer high-altitude construction methods.；2023 is the 25th anniversary of Gini's entry into China.，As the founder and promoter of promoting safe operation in China，We are very proud。
Q2
Global Aerial Work Platform Product Trends？
How to seize the opportunity？
Simon Meester：Electrification has become a major trend in the global aerial work platform industry.。Over the past few decades，Gini has been a leader in the development of electrification in the aerial work equipment industry.，In the 1980s, the first electric arm aerial work platform was introduced.。At present，Gini has over 70.%The product line has been electrified.。
“It is important to deliver market-ready technology at the right time”。Gini's latest.S®-60 DCThe electric straight-arm aerial work platform is a good example.。It can meet the needs of Chinese customers and specific construction sites for cleaning.、Requirements for environmental protection site environment，Its performance is not inferior to that of diesel engines of the same class.。The stability of the equipment is high，Low maintenance cost，Lower total cost of ownership for renter，Higher return on investment。
2022，Terex Announces Development of Industry-Leading Battery Chemistry、Testing and Certification SpecialistAcculon EnergyThe company's investment。Acculon's Technical expertise combined with the expertise of Gini's team，Will help Gini redefine the electrification strategy，Further strengthen Gini in the development of high-quality、Industry leadership in secure next-generation device solutions，Meeting the requirements of the construction site on clean energy,、The need to improve construction efficiency and higher return on investment。
Q3
How does Gini continue to strengthen its China business?？
Future plans for the localization product line？
Simon Meester：China is a significant market for the global aerial work platform industry.，It has experienced tremendous growth in recent years, especially in the past five years.。2023，Gini celebrated the 25th anniversary of its entry into China.，For the inheritance and accumulation of Gini China in the past 25 years，We are very proud。With China's aerial work platform industry taking root、With luxuriant branches and leaves，Gini will continue to grow its business operations and China team。As one of the pioneers in the aerial work platform industry，For 57 years，Gini has always been one of the leading brands in the global aerial work platform market.。The development of the global aerial work platform market is closely related to Gini.，This is also the original intention of Gini who came to China 25 years ago.。
In terms of product localization，Gini continuously adjusts the production layout of global manufacturing plants.，This builds up one of Gini's great advantages.。At the moment，The global market、Customer demand structure is changing all the time.，Gini is fully equipped with such flexibility.。So，In the Gini Global Layout，The Changzhou plant will continue to play a vital role.。
Q3
How will Gini give full play to his advantages?？
Create greater value for customers？
Simon Meester：Gini's advantages are mainly reflected in the following aspects.：1：The Gini brand and the quality it represents；2：Gini's 57 years of industry knowledge and experience；3：The depth and breadth of Gini's product line。
Gini produces high-quality equipment.，Provide excellent customer support、After-market accessories and services are world-renowned。This is Ginny“Quality By Design”-“Be skilled in design，Be loyal to quality”The core meaning of brand commitment，Lower total cost of ownership and greater return on investment for customers。Gini is committed to being the best return on investment for our customers.、A responsible and responsible partner。In the eyes of the customer，Gini is not just looking at the next few years or decades.，Focus more on long-term development。Gini works hand in hand with customers、Walk side by side，We are well aware of our responsibilities.。
Genie's extensive and deep industry expertise，From more than half a century of continuous listening to customers and market demand，Continuous optimization of aerial work platform design、Test、Manufacturing and service support，To provide customers with high-quality products and equipment life cycle solutions。This is one of the reasons why Gini is able to offer a portfolio of products that meet the different fleet structures and business needs of its customers.。
At the same time，Ginny knows，If you want to keep up with the development of the industry、Meet the market demand，You can't take credit for it.、Stop moving forward。Since its establishment，Gini has always been at the forefront of innovation.，We will always be committed to leading innovation.。But，The purpose of innovation should focus on application requirements.、Look at the cost，And, of course, focus on safety.。Because we're in the business of security.。That's why Gini's innovation.，Before going to market，It takes a lot of time to test the product design repeatedly.。So pragmatic、Innovation path with clear objectives，It ensures that Gini's product design is time-tested.，And meet quality and safety standard；The same，Innovation comes from Genie's decades of industry experience.，Became one of Gini's competitive advantages.。
Q4
Suggestions for the development of Chinese renters？
Simon Meester：In China，Gini has a large number of loyal customers with rich experience in the industry.，They know how to run a business.。For these customers，They just need Gini to provide high-quality products and better services that can not only ensure the safety of operations, but also bring considerable returns.，Enabling a more successful future。
That's one of the reasons our customers choose Geni.。Because Gini has the ability to deliver quality to its customers.、Service and support，Lower total cost of equipment ownership，Helping Rental Companies Succeed；Together with an expanding portfolio of product lines，Gini is able to provide leasing partners with a variety of options to meet the needs of different end customers.。
