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Chen Zhenguang, President of Skye Jieke Asia Pacific: Continue to deepen the localization strategy and create more value for Chinese customers with world-renowned products

June 09, 2023

View of the yearChen Zhenguang SkejkoSKYJACKPresident of Asia Pacific  

For the global and Chinese aerial work platform market outlook,For Skye Jieke's global capacity expansion plan,For digital and technological innovation applications,A roadmap for Skye's development in China and the Asia-Pacific region,SkejkoSKYJACKChen Zhenguang, President of Asia Pacific,He shared his views.。

View of the year

Chen Zhenguang  SkejkoSKYJACKPresident of Asia Pacific

Through the impact of the global epidemic,The global aerial work platform industry and market in the post-epidemic era are facing unprecedented changes.。Under the comprehensive action of multiple factors,Multinational companies are beginning to wake up.,Step up the layout of globalization、Shorten the supply chain system、The need to deepen the localization strategy。For this reason,Skejko in China in 2022、Countries and regions such as Mexico and Europe have invested substantially in expanding manufacturing capacity.。

The Chinese market has always been an important agenda of Skye's global strategy.。For Skye Jacko,First,In order to be closer to the Asia-Pacific region, especially to Chinese lessors and end users,,Building a regional headquarters in the Asia-Pacific region,Imperative;Secondly,The strong growth of China's aerial work platform market is obvious to all.,Tianjin Localized Manufacturing Plant is progressing smoothly in such a short time,It reflects the willingness and commitment of Skajko to long-term development in China.;Finally,Chinese factory,It is an integral part of Skye's global manufacturing layout.,It's Skye JackoIn Market For MarketStrong practice of the strategy。

In terms of domestic market,On the one hand,Growth in the number and size of domestic leasing companies,It is the driving force for the long-term development of China's aerial work platform market.;On the other hand,In terms of management and growth quality,Domestic leasing companies will gradually mature,So as to boost the sustainable development of the industry.。In the long run,China's Aerial Work Platform Industry Has a Bright Future。

For leasing companies and end users,More product choices,Continuous product iteration,It will help to further optimize its structure.,Achieve cost reduction and efficiency increase。

Digitize、Remote communication and Internet of Things technology,It has become the three major trends leading the development of the industry.。Skyjak's industry-leading telematics solutionsELEVATE;The operator only needs to scan the QR code,The health status of that machine can be obtain intuitively、Machine manual and inspection instructions before use, etc.,Empower leasing companies and end users。

For leasing companies,In the final analysis,Return on investment is critical。As a leased asset,Aerial work equipment needs to have a low failure rate、Asy maintenance and the like.。So,Technological innovation should be more pragmatic.,More focus on improving investment returns and returns。

Based on a deep understanding of the leasing industry,Skye Jieke continues to promote product iteration and sustainable development。AtELEVATEBeyond telecommunication technology,An electric vertical mast aerial work platform has also recently been introduced、ECOEnvironmental label、ECOtrayLeak-proof oil system,As well as arm and off-road scissorECOstartAnti-aircraft rotation technology。

Someone said,In China and Asia Pacific,Skye Jacko is“Latecomers”,I don't think so.。The last few years,Skye Jieke not only learned from the successful experience of the pioneers.,At the same time, many detours have been avoided.;The present and the future,Taking advantage of the situation, China's economy is improving for a long time.、New opportunities for comprehensive opening up of domestic epidemic control,Relying on the existing production equipment and site space of the parent company Linama Group, the Tianjin factory will be put into full operation in a short time.,And the new plant to be completed and put into operation in the third quarter of 2023,SKYJICO's world-renowned products and continuous and in-depth localization initiatives,Will provide more value for Chinese customers,And look forward to playing a big role in the Asia-Pacific market.。

Source of content:AWP《Aerial work platform》

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