June 09, 2023
June 8,《Guangxi Daily》Economic observation·The Sankei edition was launched 《News depth 1 degree》Column,Focus on the primary task of high-quality development,Go deep into the front line of news through in-depth research、Authoritative interview、Full media coverage,Reflect all regions in an all-round way、Various industries、Vivid Practice and Experience Exploration of Reform and Development in Various Fields,Tell the story of Guangxi's economic development in the new era。
《News depth 1 degree》The first issue focuses on Liugong.,Full-page description of cyclical adjustment of the industry,Engineer Liu broke the game“ Password ”。
(The following is an excerpt from the report.)
“Or should we take the road of high-end?”
2022,China's machinery industry ushered in another turning point of deep adjustment of the industry.。According to the statistics of annual reports of construction machinery enterprises,Sales volume of domestic construction machinery industry declined by 40% in 2022%,Among,Excavators down 46%、Loaders dropped nearly 30% year-on-year%。
“Low tide,It is precisely the key period for thinking about the future direction of development.。”Yu Zhiyong, Director of Strategic Operations of Guangxi Liugong Machinery Co., Ltd., said.,Engineer Liu is located in the southwest corner of the motherland.,Compared with enterprises in the Yangtze River Delta,Liugong's comprehensive logistics cost is 8% higher%Left and right。“In the long run,Strengthen technology research and development and reserve,Further adjust the product structure to achieve optimization and upgrading,Win the battle of values,Is the golden key to the high-quality development of enterprises。”
“Double Carbon”In the background,Positive electrification of construction machinery industry、Greening accelerates transformation and upgrading。2022,Engineer Liu finished the loader、Excavator、Motor Grader、Development of series of electric products such as mining Trucks,Become the largest electric product series in the world、Leading company with the most mature technology。
“Or should we take the road of high-end?。”Zhao Ming, vice president of Liugong Electric Technology and Products Research Institute, told reporters.,Facing the fierce market competition,Core Components of Liugong Electric Products Realize 100%Domestic conversion rate,It is further expanding the layout of electric products.,Intensify efforts to bring electric loaders、5GHigh-end equipment such as unmanned construction machinery has been introduced to the market on a large scale.,And provide customers with comprehensive solutions for electric products.。
For Liugong's high-end road.,Feedback from overseas markets is also positive.。At present,Liugong Electric Loader has been launched in many countries around the world.,And successfully introduced into the high-end market in Europe and the United States.。
“The more difficult it is, the more we need to reform and innovate.”
Back in 2015,The whole construction machinery industry is shrouded in one.“Dark clouds”Down。Against the market,Engineer Liu invested heavily to build a global R & D center.,Make it apart from India.、Poland、Liugong R & D core hub outside the United States and the United Kingdom。Nowadays,The only national technology center in the field of Earthmoving Machinery in China,It provides an inexhaustible source and power for Liugong's innovation and development.。
Built from Liugong Global R & D Experimental Center,To set up an electric team to directly develop medium and large tonnage electric equipment;Unveiled from Liugong Shenzhen Research Institute,To start construction of Liugong Excavator Intelligent Factory……Whether it's on a roll.“Highlight”Phases,Or in the market downturn?、The enterprise is difficult“Darkest”Moment,Engineer Liu has always maintained his strategic strength.,Always insist on carrying out technology research and development and reserve。
“The more difficult it is, the more we need to reform and innovate.。Even in the most difficult times,We also insist on investing hundreds of millions of yuan in R & D every year.。”Liugong Party Secretary、Chairman Zeng Guangan said,Today's Engineer Liu,The core parts system has been formed in the whole value chain process.,And achieve independence and controllability.,Its core transmission components are also developed and manufactured in Liuzhou.,The key core technology is completely controlled independently.。
May 11,The reporter of the research team saw in the first workshop of the lighthouse factory.,AGVThe unmanned Vehicle/ 'target='_blank' style='color:blue;'>Transport Vehicle transports the parts according to the set route.,Industrial robots methodically weld and paint structural parts。Here,Machine and machine、Man and machine、Effective interconnection of products and machines,Every 15 to 20 minutes, a loader rolls off the production line.。
“Liugong Loader Lighthouse Factory has mainly built a fully automatic plasma blanking line.、2 automatic welding processing lines for structural parts、2 automated component painting lines、1 intelligent component stereo library、2 smart assembly lines、1 Commissioning Center、2 beautification lines,Formed‘Underground, ground, air’Trinity Intelligent Manufacturing and Logistics System。”Peng Sheng, Secretary of the General Party Branch of Liugong Loader Manufacturing Company, introduced.,Compared with that before transformation,The lighthouse plant increased production capacity by 30 percent%,Product quality improved by 50 percent%,Reach the international advanced level、Industry-leading level。
April 26, 2021,General Secretary Xi Jinping stressed during his visit to Guangxi Liugong Group Co., Ltd.,Only innovation can lead to self-improvement.、In order to be the first,We must unswervingly take the road of independent innovation,Firmly Grasp the Initiative of Innovation and Development in Our Own Hands。Facing high-end、Intelligent、General trend of green development,Compared with major competitors in the industry,Engineer Liu still needs to continue climbing.。
“The international market is a comprehensive contest of comprehensive operational capabilities.”
Overseas layout for more than 20 years,Liugong has successively completed international marketing.、International manufacturing and international mergers and acquisitions“Triple jump”,Wading out a way from overseas trade、From overseas marketing to overseas manufacturing、Internationalization Path of Overseas Mergers and Acquisitions,Become China's equipment manufacturing industry“Walk out”Benchmarking enterprises。
“Global Industrial Machinery Industry 50%-60%Market share,Focus on high-end markets such as Europe and the United States。”As the first batch of Liugong stationed overseas.,Li Dongchun, general manager of Liugong International Business Center, told reporters.,Because the domestic construction machinery, especially the spare parts, lags behind the second to third generation of the high-end market.,To successfully enter the North American market,Engineer Liu drew lessons from his previous failures.,Specially developedHSeries loader、FSeries excavator,But if you need to stand firm for a long time,,The supply chain should also be more stable and secure.。
In the international market,It's not just price competition.,Or the competition of quality and service?,It is also a comprehensive contest of comprehensive operational capabilities.。To meet the challenge,Engineer Liu proposed“Cooperation creates value”Core values。
Whether it is Cummins, a well-known international supplier of spare parts jointly produced with Liugong,、ZF, Germany,Or many local suppliers.,As well as a large number of downstream domestic and foreign agent partners.,Together, they form a global supply chain.,The strength and resilience of this supply chain is more evident in cyclical fluctuations.。
How to transform from product-driven growth to service-driven growth,It is an important issue that construction machinery enterprises have to face.。
And“Solve the problem”It has already begun:In emerging markets such as Southeast Asia,Liugong has established a perfect after-sales service support system.,At any local construction site.,As long as Liugong's machine has problems.,Technical maintenance personnel can arrive on the same day.,Repairs can be completed within 3 days。
Now,Liugong is accelerating the global operation of the whole value chain.,Aim at the high-end market,Docking“The Belt and Road”,Strive to be the first in the field of new technology,Strive to occupy the commanding heights of the world、Control the right of technological discourse,Build a world-class enterprise。
Made in a big country,The weather is myriad,Surge forward。
Now,Still relying on this kind of energy that is not afraid of hardship.,On the journey of promoting the construction of a strong manufacturing country,Engineer Liu is continuing to climb.!
On the vast open-pit coal mines in Inner Mongolia,NKH135 mine car with its excellent performance and efficient operation ability,Become a beautiful scenery in the mining area.。The drivers praised one after another.:“This car works
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