Chinese brand，The world shares；New power of brand，Quality new life。May 10-14 days，“China Brand Day”The event was officially held in Shanghai.，Xugong represents the Chinese construction machinery brand with 80 years of industrial history.，First large-scale offline participation，In the outdoor exhibition area、Innovation 100+Boutique exhibition area、The three major sections of Jiangsu local exhibition area are presented brilliantly.，Gathering Innovation and Vitality to Appear in Mordor。
May 13，Standing Committee of the Political Bureau of CPC Central Committee、Ding Xuexiang, Vice Premier of the State CouncilAttend China Brand Day，He also delivered a speech at the International Forum on Brand Development in China.。Ding Xuexiang pointed out，Brand is an important symbol of high-quality development.，Strengthening brand building is an important way to meet people's needs for a better life.。Guiding enterprises to improve the quality of products and services，Promote enterprises to integrate Chinese cultural elements into brand building，Create China's high-quality products and“A century-old shop”。
At the moment，“Chinese brand”Its international competitiveness and influence have been significantly enhanced.，“XCMG brand”It is also increasingly recognized by the international community.。This year marks the 80th anniversary of the founding of Xugong.，As a Chinese brand with a long history、World-renowned construction machinery brand，XCMG has always been committed to serving global engineering construction.，Now represents Chinese brands.，Ranked among the top three in the global industry for two consecutive years、Listed in the world's top 500 brands for four consecutive years。
Outdoor exhibition area，A movie with a robotic arm.《Wandering Earth 2》Same style“Steel Mantis”XugongET120，Attracted a large number of domestic and foreign audiences to stop.。
At the series of activities of China Brand Day，XCMG also won“2022 Top 100 Brand Influential Enterprises in the Yangtze River Delta”、Third Prize of Cross-border Literary Creation in China Brand Design Competition 2023，And was invited to attendMade-in-China Brand Development ForumRound table exchange and sharing。
The forum revolves around“The Road to Internationalization of Made-in-China Brands”，Guests are invited to have an interactive discussion.，From“High quality consolidates brand hard power”“High emotion enhances brand soft power”To“Digitalization enhances brand premium power”，The overseas footprint of Xugong brand has received unanimous praise from the experts attending the meeting.。
Tamping the hard power of the brand with high quality
Let China Make Brands“Shout louder.”
The key to a strong brand is technology leadership.、The quality is reliable，By highlighting its own technological strength and leading innovation capabilities，It is a key shot for Chinese manufacturing enterprises to go to sea quickly to gain international brand awareness.。
XCMG continues to push forward“High-end、Intelligent、Greening、Service-oriented、Internationalization”Yes“Wuhua”Industrial transformation and upgrading，With“A more reliable product、A more innovative system”Become the soul and backbone driving the high-quality development of the brand。
Nowadays，XCMG's products have been exported to more than 190 countries and regions.，Highly praised and concerned by customers，With excellent product performance and strong brand influence，XCMG on the world stage“Shout louder.”。
Enhance brand soft power with high emotion
Let China Make Brands“Stand more firmly.”
From product to brand going to sea，This is about building trust with global users.、An important change to occupy the user's mind。XCMG has always been committed to customer-centric，Constructed“Entrust with all one's heart”Global brand positioning，Make every effort to build“Worthy of the trust of global customers，A firm partner whose mission must be achieved”A global brand image。
Xugong GroupXCMG，Zan 495
This year，Brand new upgrade of XCMG，Facing the whole world“Solid To Succeed ”It is a communication language，To the customer、Dealer、Provide high reliability for the whole value chain such as the public、High quality products and services，To help us succeed together.，Build a better world。
At the same time，A resounding brand，It is necessary to seek technology.、Quality，There must be a pattern.、Be able to take responsibility。Take social welfare as an example.，XCMG Passes through African Cellar、Global operator、Overseas internship activities，Condense Made in China and Chinese Culture with Emotion，Establish a temperature、World-class brand entrusted wholeheartedly。
Using Digitalization to Enhance Brand Premium Power
Let China Make Brands“Go further.”
The future construction machinery is a software-driven enterprise.， “Branding+Digitize”It is accelerating the global growth of XCMG，Xugong from the early 1990s，Go abroad.，To achieve a single marketing.，To“R & D, production, supply and marketing, service and finance”The transformation of the whole value chain going to sea。At the same time，Xugong is also actively exploring brand digital marketing.，Focus on customer value empowerment around the whole life cycle，With a more international perspective，Closer to the local way of thinking and communication into the international market。
XCMG uses accurate user portraits，Continue to deepen the penetration of overseas markets，Leverage Digitalization to Provide Customers with Greater Accuracy、Efficient“One stop”Complete set of solutions，Realize the brand from“Camp”To“Pin”Establishment of brand value，Enhances global customer trust、Expand brand influence，So that the XCMG brand can go steadily and far in the international market.。
December 12, 2017，General Secretary Xi Jinping stressed during his visit to Xugong Group，We should promote the transformation from Made in China to Created in China.、China's speed has changed to China's quality.、Transformation of Chinese products to Chinese brands。
Remember the instructions，Be grateful and forge ahead。Xugong Group will unswervingly advance in the direction guided by General Secretary Xi Jinping.，Continue to build higher quality、A more reliable product，Continue to improve the level and capacity of global services，Let Chinese brands become the world's recognition of China.“Identification Code”，Share the brand made in China with the world！
