Chinese brand，The world shares
The seventh“China Brand Day”Arrived as promised
Leading the New Life of Quality with the New Power of Brand
May 10-May 14
“China Brand Day”The event was officially held in Shanghai.
Xugongji's brilliant appearance of innovation and vitality
More《Wandering Earth 2》
Same as the movie“Steel Mantis”Super cool is coming
In recent years，With the continuous improvement of the ability to tackle key technical problems，In the field of equipment manufacturing in China，Global brands continue to emerge，Win the favor of more consumers at home and abroad。
Innovation leads technology，Enabling brand value promotion。As the first export brand in China's industry，Xu Gongyin《Morning News》Column lens focus，Explore the Innovation of High Quality Development of Chinese BrandsThe Way。
Entering the Laboratory of XCMG Research Institute，R & D personnel are carrying out a new round of technical performance improvement on the self-developed fully automatic gearbox.。Since 2017，Xugong is committed to the development of fully automatic gearboxes applied in the field of construction machinery.，Continuously through technical research，Lead the industry out of trouble。
Yang Guoxiu, Director of Transmission Laboratory of Xugong Research Institute, said.，Overcoming technical difficulties，In fact, it's all kinds of small problems.（Start）To solve it，For example, we have a problem of abnormal noise during shifting.，We have invested more than 20 technicians.，Struggling there day and night.，Through this constant effort,，Finally, this key technology was conquered.。
It took several years，After thousands of trial and error，Last year，Fully automatic gearbox products equipped with Chinese brands appear in domestic and foreign markets。
One of the three largest construction machinery exhibitions in the world just concluded——Las Vegas Construction Machinery Exhibition，XCMG Makes a Heavy Appearance with 50 Devices，Harvest a large number of orders with the world's leading core technology advantages，Let Chinese brands blossom in North America。
Exhibition site，Overseas dealer Loren·Mr Fell said，The competitiveness of XCMG equipment is very strong，There is a huge market share and a lot of opportunities.。
At“Top 500 Global Brand Value in 2022”In the list，Xugong has been the only brand in the domestic industry for four consecutive years.，Ranked 386th，Chinese manufacturing brands represented by Xugong are breaking new ground.。
Liu Jiansen, vice president of Xugong Machinery, said.，First quarter of this year，XCMG's international revenue exceeded 10.6 billion yuan，Set a record high in a single quarter，International revenue accounted for 45% of operating income%。
High-value brand is an important symbol of high-quality development.，Scientific and technological innovation is an important means to build the core competitiveness of brands.。The report of the 20th National Congress of the Communist Party of China，“Science and technology must be the primary productive force、Talent is the first resource.、Innovation is the first driving force”。The status of scientific and technological innovation in enterprise brand strategy is constantly improving.。
Keep in mind“Strive to occupy the commanding heights of the world、Grasp the right of technological discourse”The earnest advice of，In recent years，XCMG takes the initiative to meet the development and change of the times，Increase investment in research and development，A series of domestic first sets of major equipment have been offline one after another.，Nearly 1000 key core technologies and a number of key core components continue to break through.，For“Chinese brand”The road of independent innovation.，It adds a lot of color.。
This wonderful appearance of the exhibition“Steel Mantis”——XugongETIntelligent emergency rescue platform for more than 120 terrains，It is one of the symbolic works of XCMG's high level of scientific and technological self-reliance and self-improvement.，Appearance and strength coexist，Full of modern science and technology style，It can be in the mountains、Woodland、Gully、Swamp、In complex terrain such as tunnels, it is like walking on the ground.，Carry different working tools，Reach the place where other machinery cannot reach to carry out engineering operation， Still 2023 Spring Festival blockbuster movies《Wandering Earth 2》One of the“Veteran actors”。
Tan Yongsheng, deputy director of the Institute of Industrial Economics and Technological Economics, China Academy of Macroeconomics, said.，Brand building can stimulate enterprise innovation and creativity.，Improve product quality，Improve the quality and efficiency of the supply system，Optimize supply structure，Promoting high-quality development。Brand building is also conducive to upgrading China's industrial chain.、Supply chain、The Position and Competitiveness of Value Chain in the World。
At present，XCMG's products have been exported to more than 190 countries and regions around the world.，And the globalization of XCMG brand，It's not just that。Over the years，XCMG Integrates Full Value Chain Resources，Stick to it“R & D, production, supply and marketing, service and finance”The whole value chain goes to sea.，Provide strong support for the global layout，It has also accumulated valuable experience for China to promote high-level opening-up.。
