2002，Engineer Liu proposed“Build an open、International Engineer Liu”Strategic objectives，Wind and rain、Twenty years of hard work。
For 20 years，Liugong's overseas business sales revenue from 0.400 million yuan to 8 billion yuan；Overseas distributors have grown from 0 to more than 300.；Sell from a single loader product，Up to now, a full range of high-quality products and services meet the needs of global customers under different working conditions.；Less than 10 people from the beginning，Up to now, there are more than 1600 international talents.，Liugong has grown into a leading global enterprise.。Looking back on 20 years of internationalization of Liugong，It is not only a history of arduous development.，It is also a magnificent history of struggle.、A pioneering history of passion and dreams。
Chasing dreams· Set sail
Start the international journey
“ Internationalization is like planting trees. ，Whether it's desert or iceberg. ，Have to plant the trees. ，Let it take root 、Sprout 、 Grow ，Deeply rooted in the soil ，A luxuriant forest ！”
2003，Zeng Guangan, then President, Visited Morocco to Develop Liugong's First Overseas Distributor，Started the journey of internationalization。
2007-2009，Liugong successively established India、North America、Companies of Latin America and Europe，International business model changes from international trade to international marketing，The marketing and service network covers most of the emerging markets and begins to enter the mature markets.。Liugong Establishes First Overseas Manufacturing Plant in India，Create Made in China and Settle in India、The pioneer of overseas manufacturing in China's construction machinery industry。Overseas business exploration in less than 10 years，Liugong's overseas business revenue exceeds 1 billion yuan.。
At this point，Liugong completes the first round of global strategic layout，It covers more than 100 countries.、Global marketing service network of more than 200 agents，All over the world on five continents.。At the same time，Liugong Establishes International Technical Service Training Department，Provide customers with professional technical training services。Mature marketing network and high-quality after-market services，Liugong won the Angola project.、SINOPEC Saudi Arabia Transportation Project、China's assistance to Uzbekistan and other major projects；The same period，Many like-minded agents have joined hands with Engineer Liu ever since.，Achieve a win-win situation。
While laying out the market，Engineer Liu never forgets brand marketing.。Since 2004，Liugong is on the list of all international exhibitions.，Highly recognized and praised by international professional customers。
Feature storyTake root“Incredible India”，Make another Engineer Liu
Engineer Liu is here“Incredible India”It has been ploughed for 19 years。From the export trade in 2002，India office established by 2003；Development of the first Indian distributor from 2004，By 2007, a wholly-owned subsidiary was established.；Since 2009, Liugong has built its first overseas manufacturing plant in India.，Full turnaround by 2014，In the past three years, the compound growth rate of Liugong's business in India has reached 36.5%，Loaders continue to dominate the local market share，The development of Liugong India is a period of exploration.、Sharpen、The glorious journey of transformation，It's so“Incredible”！
Deep integration to achieve local manufacturing。2003，Liugong's first batch of 50 loaders crossed the sea to India，Liugong began to explore the Indian market.。From the initial acclimatization，To the establishment of a manufacturing plant、Training of backbone talents，And build a marketing service network、Establishment of logistics warehouses and spare parts centers, etc.。Nowadays，Liugong India Limited（Hereinafter referred to as Liugong India）It has developed into a product with excellent performance in India.、A pure foreign-funded enterprise with perfect production management，Localization is close to 50%。
During the novel coronavirus epidemic，Liugong India takes advantage of regional supply chain and local manufacturing，The market response was enthusiastic。At present, it is planning to introduce more wide-body cars.、Aerial work platform、Liugong products such as Piling Machinery enter the Indian market。
Customer-Centered Innovation。No matter how the industry changes，For Liugong India，Face up to customer needs，Innovation in product and technology is the top priority.。Braving temperatures in the 50s.，Indian R & D Team Overcomes Difficulties，For different working conditions、A large number of differentiated schemes have been designed for the needs of different users.，835BSIIIThe loader is a product independently developed and designed by Liugong India.。Take Liugong India as the starting point，Liugong Headquarters and Overseas R & D and Manufacturing Centers Closely Exchange Innovation，It has jointly promoted the development of Liugong's product system in the world.。
Wu Song, general manager of Liugong India, said with emotion.：“Groups of Chinese and local Indians.，Out of this increasingly clear road of development.，Their footprints in South Asia are indelible.！
Seek· Pursue diligently
Ushering in a new stage of global operation
“ No matter how high the mountain is ，Climb up ，Always get to the top. ；The road is longer ，Walk down ，I'm sure I can get there ！
2011，Engineer Liu“The 12th Five-Year Plan”The strategy is clear about the internationalization strategy of building the second local market overseas.，It sounded the rallying cry for Liugong to become a world-class enterprise.。2012，On the basis of basically building a global marketing service network，Engineer Liu proposed the overseas 4.KStrategy（Key international markets、Key dealers、Key customers、Key products），Liugong International Business Enters Deep Marketing Stage。2015，Engineer Liu“The 13th Five-Year Plan”The strategy is clear“Full internationalization、Fully intelligent、A comprehensive solution”Development strategy。This period，Liugong successively established Europe、Asia Pacific、 South Africa 、Middle East、 Hong Kong 、Russian company，Complete global marketing network layout。According to the market scale and development prospect，Liugong has chosen 22 countries as its strategic core markets.，Break through one by one，Continuously improve customer-oriented marketing and after-market services；Complete the acquisition of PolandHSWCompany Construction Machinery Business，With ArgentinaZMGCorporate Strategic Alliance，Establish a multi-product line assembly and production base in Brazil with a light asset model。
Engineer Liu is here“The Belt and Road”Forward-looking layout of markets along the line、Sustained construction and in-depth practice，Let's go“The Belt and Road”Chess game。The Polish market has become the bridgehead for Liugong to conquer the high-end market in Europe.，And became the European headquarters of Liugong.。
With the deep expansion of overseas markets and the gradual advancement of global layout,，Engineer Liu will develop products.、Manufacture、Financing services and other value creation links，For example, post-market service informatization、Regional global customer experience centers are gradually rooted overseas.，Promoting Full Value Chain Synergy；Aim at the high-end market，Link“The Belt and Road”Countries along the route，Accelerate the development of localization。Jakarta-Bandung high-speed railway、China-Laos Railway、China-Myanmar oil and gas pipeline laying、Kaliwa Dam, Philippines、GeorgiaEHighway 60……Liugong's equipment is“The Belt and Road”Escort the construction of key projects，Showing Engineer Liu to global customers“Extreme working condition Powerful equipment”Extraordinary strength，Overseas revenue exceeded 3 billion yuan。
Change· Break the game and win
Anchoring comprehensive internationalization and high-quality development
“ The affairs of the world ，Nothing can be done by following the rules. ，Go all out for it ，Not necessarily difficult ！”
Around“Full internationalization”Strategic thinking，Liugong insists on new development concept.，Integrating into and serving the new development pattern，Integrate the whole value chain into the whole process of international development，Be a pioneer in the high-quality development of equipment manufacturing industry。Research and development of strategic core market、Manufacture、Marketing、Supply chain、Build the whole value chain of services，Enhance the comprehensive strength of overseas subsidiaries，Forge core competitiveness。
This period，Liugong's International Development Enters the Stage of High Quality Growth。In mature markets in developed countries，Liugong through the acquisition of British agents，Set up the first overseas direct company；Established Warrior Machinery Direct Company in Los Angeles, North America，Carry out leasing business，Further explore and develop high-end market。In emerging markets，January 2022 Regional Comprehensive Economic Partnership Agreement（RCEP）Official entry into force，It has brought new development opportunities for Liugong.，Indonesia became Liugong.RCEPThe most outstanding market in the region；2022，The board of directors of Liugong approved the establishment of Uzbekistan、Australia、Overseas subsidiaries such as Ivory Coast，August of the same year，Liugong Thailand Joint Venture Officially Opened，Engineer Liu“Full internationalization”The strategy is accelerating.。
Since 2019，Deep integration of Liugong、Open up overseas channels，118 new dealers，Of which about 70%Focus on core markets，Big customers and big projects all over“The Belt and Road”Along the line andRCEP Region 。Liugong through in-depth cooperation with upstream and downstream industries，Get through the China-Europe train、China-Vietnam train、Overseas transport channels such as Central Asian trains and cross-border ocean transport.，Improve the efficiency of international transportation，Save nearly ten million yuan in logistics cost；July 2022，Sinosure Comprehensive Liugong Years of Cooperation and Risk Control Assessment，Award to Engineer Liu“VLevel 1 customer”The highest rating title。In 2022, Liugong's overseas business reached 8 billion yuan.，Refresh the best performance in history。
Future，Liugong will continue to enhance its ability to grasp the market.、Customer development ability and anti-risk ability，Grasp the opportunity of development，Strive to build orientationRCEPAnd“The Belt and Road”Development cooperation highland，Accelerate the new development pattern。
Feature story
Liugong Indonesia Creates High Quality Growth “New engine”
In recent years，It is one of the emerging markets with great growth potential in the field of construction machinery.，The recognition and acceptance of Chinese construction machinery brands in the Indonesian market has been rising.。For 16 years，Development of Liugong in Indonesia，Experienced business scale from small to large，The process of business model from single to multi-in-one，Become Liugong Heavy Equipment and Gallop to Sea，A microcosm of high-quality growth。2019，The 13th overseas subsidiary of Liugong is located in Indonesia.，It marks that Liugong's overseas business has entered a stage of high-quality development.。
“At the beginning of its establishment，We face a lack of distribution channels and market trust.、Post-market basic ability is poor and so on.。On the contrary, these pressures have stimulated everyone's sense of mission.，Team up and down force out a hole，Jedi strike back。”Liugong Machinery Indonesia Co., Ltd.（Hereinafter referred to as：Engineer Liu, Indonesia）Lin Long, the general manager, was still filled with emotion when he recalled the company's initial period.。Indonesia Team Continues to Drive Business Change，In 2020, it will combine Indonesia's national conditions and its own development advantages.，Proposed to“Value creation、Localization、Sustainable”Strategic direction of high-quality development as the core，Lay the foundation for the rapid development of Liugong Indonesia。
Liugong Indonesia regards business change as the first step of localized organizational change.。From the personnel structure、Distribution model、Channel layout and other changes，Through the post-market、Organization、Brand and other capacity building，Build long-term sustainable development potential。Its business scope has also expanded from product portfolio marketing to providing customized financing and post-market solutions.，Continuously create value for customers。2022，Jakarta Parts Center Warehouse Established，Build a team of product application manager、Master Trainer、Industry expert team represented by service experts，All-round and multi-level guarantee of spare parts supply，Quickly respond to market demand。In addition，Liugong Indonesia cooperates with local vocational colleges and famous Indonesian technical schools to carry out vocational talent training projects.，Continuously provide talents for Indonesian construction machinery industry。
Liugong Indonesia combines the concept of high-quality sustainable development with Liugong“Sanquan”Combination of strategies，Business scale has doubled for two consecutive years.，High-quality customer base continues to expand，Profitability has risen year after year.。How to sustain high-quality development，Lin Long's direction is very clear.：“Only by continuing to innovate and change around customer needs，Strengthen self-capacity building，In order to build sustainable competitiveness.，Let us be truly invincible.。”Future，Liugong Indonesia will continue to focus on improving its key customer business and distribution channel capabilities.，Continuously improve customer value creation to drive their own business growth，Achieve a win-win situation between enterprises and customers。
Full internationalization，It is Engineer Liu's way of survival and growth.，It is the call of mission and vision.，It is also the embodiment of the core values of Liu workers.。Liugong's 20 years of overseas business development，Experienced overseas marketing、Overseas Manufacturing and Operations、Trilogy of international mergers and acquisitions and integration，It is a long song for the exploration of internationalization of China's manufacturing industry.。
Liugong's international business will always adhere to“Sustainable high-quality development”Strategy，Innovate through change，Deep breakthrough，Strategic input，Quick response，Seize the market strategic opportunities arising from the changing situation，Strive to become the first brand of earthwork product portfolio。
Past ，Liugong stands in Liuzhou and China and looks at the world；Future，Engineer Liu will look at the world from the perspective of the earth.！
