Towards a Famous International Exhibition City，
How much soft power does Changsha have that we don't know?？
Wen|Intelligent relativity（aixdlun）
Author|She Kaiwen
One day in April 2021，A 120-ton Hitachi super-large hydraulic Excavator was loaded at a port in Japan.，Perhaps most people have no idea about 120 tons.，Explain it to everyone.，One ton equals 2000 Jin.，120 tons is 240000 Jin.。Golden Cudgel, you know？It weighs 13500 Jin，240000 Jin is equivalent to 17.Eight golden cudgels。A more direct point of view，120 tons is about the same as a smaller blue whale.。
It's such a big guy.，Waiting for it will be a 30-day span of 2000 kilometers.“Across the sea”A trip。
Travel to the Pacific Ocean、East China Sea、The Yellow Sea、Bohai Sea，After experiencing the surging waves and the sparkling waves，In early May，The big guy arrived at Tianjin Port.，But this is only the starting point of its trip to China.。With the help of four large flatbed Vehicle/ 'target='_blank' style='color:blue;'>Transport Vehicles，After several days of land transportation, it finally arrived in Changsha on May 13.，After three days of indoor assembly,，Finally on the stage of the 2021 Changsha International Construction Machinery Exhibition.，It is also the end of his trip.。
This year，This kind“Across the sea”Once again, it begins to play.。
1
Three sessions stand shoulder to shoulder for a century？
A Changsha Construction Machinery Exhibition“Wild wind”
What is the charm of Changsha International Construction Machinery Exhibition?，Let Japanese construction machinery take the trouble to spend 30 days to participate in the exhibition.？
Let's start with a hot knowledge.，There are three major construction machinery exhibitions in the world.，Munich International Construction Machinery Expo, Germany（Also known asBaumaExhibition）、Las Vegas International Construction Machinery Fair and France International Construction Machinery and Building Materials Machinery Fair。
These three exhibitions are known as the highest palace in the field of construction machinery.，It is also a holy place for many construction machinery enterprises.，More than 20 years ago, even Trinity、Domestic industry leaders like Zoomlion used to spend money to participate in the exhibition.，I can't get a good position at all.。
Of course, this is not the arrogance of others.，It is the details accumulated over time.，For example, the Las Vegas International Construction Machinery Exposition in the United States began in 1909.，More than a century ago.。Even the youngest French International Construction Machinery and Building Materials Machinery Exposition began in 1988.，Like Trinity at that time、These enterprises of Zhonglian have not yet appeared.。
In terms of scale,，More than 2000 construction machinery enterprises from all over the world participated in the last Las Vegas International Construction Machinery Expo in 2020.，The total area of internal and external venues is close to 400000.㎡，Attract more than 120,000 professionals and audience，Among them, there are nearly 30,000 spectators from all over the world.。
Some people may ask why there is no similar exhibition in China.？Is China's construction machinery not strong?？On the contrary，China's construction machinery strength has long been the world's top.，According to the UKKHLUnder the flag《International construction》The latest magazine releaseYellow TableThe list shows，In the list of the top 50 global construction machinery in 2022，A total of 10 Chinese enterprises were shortlisted.，Second only to Japan's 11。
China is not without similar exhibitions.，But most of them have foreign capital background.，Like ShanghaiBaumaIt is a sub-station built by Munich International Construction Machinery Expo 2002 in China.。These foreign exhibitions almost monopolize the domestic construction machinery exhibition market.，It makes many local exhibitions look like small fights.。
It is also in this context.，Changsha International Construction Machinery Exhibition was born.，Changsha International Construction Machinery Exhibition is sponsored by China Machinery Industry Federation.、Led by China Construction Machinery Society、Jointly sponsored by Changsha Municipal Government，One that truly belongs to the Chinese“National brand name”International Construction Machinery Exhibition。
2019 is the first time that Changsha International Construction Machinery Exhibition is held.，And you did it“Make a big splash”，21. 30 thousand ㎡The area of the pavilion，1150 exhibitors，24 Top 50 Mainframe Companies，Including perennial occupation.Yellow TableThe old big factories such as Caterpillar, the first one, are also coming in droves.，It also attracts more than 180,000 viewers worldwide.，It can be said to surprise the world.。
In Changsha or in China.，There has never been a lack of speed.。China is globally recognized.“Infrastructure maniac”，In terms of the speed of development, it can be said to be alone.，Like Sany Heavy Industry, which was established in 1994.，It took only 10 years to get on board.Yellow Table，Ranked 43rd，Now it ranks fourth.。
The same，Changsha International Construction Machinery Exhibition is also“Wild wind”Grow up，In the second Changsha International Construction Machinery Exhibition held in 2021，Many figures have achieved great breakthroughs.，For example, the venue area reaches 300000.㎡，More than 1500 enterprises participated in the exhibition.，The number of top 50 enterprises in the industry has reached 32.。
And“The Big Three”Comparatively speaking, it is not far behind.。Of course，Changsha International Construction Machinery Exhibition has more than just speed.，It also has a strong attraction.。
2
Haoqiang Gathering Show Strength
Highlight the attractiveness of Changsha
Changsha is an attractive city.，Yuelu Mountain、Orange Island、Hunan Satellite TV、 Strong-smelling preserved bean curd 。Except culture、Entertainment and food，It is the only city in the world that gathers five top 50 construction machinery enterprises.，Changsha has also used its steel and iron bones to support the industry of a big country.“Backbone”。
The world's first fully intelligent concrete spraying machine、World's Longest Steel Boom 86m Pump Truck、“The first dig in China”200-ton hydraulic Excavator、The world's first 3600-ton Crawler Crane、The world's largest flat-head Tower Crane……These“A great power weighs heavily”，They are all in Changsha.“Capital of Construction Machinery”Birth。
When Changsha puts this attraction on the international stage，It also has strong competitiveness.。Rodrigo, Ambassador of Costa Rica to China·Delgado·Soto said during the 2021 conference.“He was deeply impressed by the Changsha International Construction Machinery Exhibition.，In the context of the global epidemic spread，It is great to hold such an international exhibition in Changsha.。”
From Hyundai Heavy Industries of Korea（China）Jin Xiangxiong, president of Investment Co., Ltd.，He also said in an interview with the media at Changsha International Construction Machinery Exhibition in 2021.“Surprised！Unexpectedly, the scale of Changsha exhibition is so large.，Very international，See the innovative technology of China's construction machinery。As a result, we have received many orders.，It also improves brand awareness.。”
The Ou Lisheng Group from France was founded in 1881.，This century-old brand participated in the last Changsha exhibition.，I chose to come to Changsha again this year.，The person in charge is accepting.「Intelligent relativity」He talked about it in the interview.“Changsha Exhibition has only three sessions this year.，But from the scale,、From the perspective of exhibition brands and other aspects，It already has considerable international influence.，At the last exhibition, we were both in terms of direct benefits and brand promotion.，They all have something to gain，I also hope to gain more from this exhibition.。”
Changsha can be so favored by people from all walks of life.，There is an indicator that has to be mentioned.，That is Changsha.“Business environment”。According to 2022 released by the All-China Federation of Industry and Commerce“Ten thousand private enterprises evaluate the business environment”，Hunan ranks seventh in the country.！Changsha in various cities（Excluding municipalities directly under the Central Government）Ranked sixth in the country.！Hunan Province、Changsha ranks first in the central and western regions！
This year, this attraction continues to spread.，It is reported that this year's 2023 Changsha International Construction Machinery Exhibition will attract 35 of the world's top 50 mainframe enterprises to participate.，Among them, 24 are overseas enterprises.，180 international brand enterprises participating in the exhibition，Accounting for 12% of the total number of exhibitors%。
Among them, Caterpillar、Liebherr、Doosan、Modern like this“Old friend”，There is also Volvo Construction Equipment Company.、Like Terex“New friends”。The head of Brussels-based Volvo Construction Equipment said of the Changsha International Construction Machinery Exhibition.“The first two exhibitions have great influence.，Changsha Exhibition in 2023 is the first exhibition in the industry after three years of epidemic prevention and control.，We're looking forward to it。”
Terex from the UK is the same as the last Hitachi Construction Machine.，The products are all“Travel across mountains and rivers”And come，Travel halfway around the world from home.，More than 30 days of transportation to Changsha。It's enough to see，Changsha International Construction Machinery Exhibition is more attractive than the world's top three.。
Of course, the important thing is.，Through Changsha International Construction Machinery Exhibition，What we see is that the global construction machinery enterprises attach great importance to the Chinese market.，Changsha has become the whole domestic market.“Epitome”。With“The Belt and Road”In depth，There is a huge demand potential for the interconnection of large-scale infrastructure along the line.，Coinciding with the Third Changsha International Construction Machinery Exhibition and the Association of Construction Machinery Industry of Ten Southeast Asian Countries、Chamber of Commerce、The Commercial Office of the Embassy and Consulate in China has reached in-depth cooperation.，Become the best choice for global construction machinery enterprises to export。
3
“Construction Machinery Exhibition”
Another one from Changsha“Hard”Business card
We've heard it“Mechanical Hunan Army”、“TV Hunan Army”、“Sports Hunan Army”，Now“Exhibition Hunan Army”Also began to flourish and grow.。
Compared with the three traditional construction machinery exhibitions，Changsha exhibition also has a huge advantage.“Service”，This service is reflected in several levels.。
One is“Value service”。Changsha International Construction Machinery Exhibition is different from other exhibitions.，It's not just a cursory show.，Its core promotes enterprise communication.、Achieve business cooperation。Just like during the first Changsha International Construction Machinery Exhibition in 2019，A total of more than 20 billion yuan of on-site transactions have been realized.；In 2021, Changsha International Construction Machinery Exhibition will build an international buyer network in more than 100 countries.，We will further promote international exchanges and business cooperation.，During the exhibition, the transaction volume exceeded 40 billion.。
The second is“Security services”。According to industry sources，The three major exhibitions of global construction machinery are on the way，There will be some safety accidents more or less.，In serious cases, there have been fatal cases.。However，The two Changsha International Construction Machinery Exhibition has maintained its size so far.“0”The manifestation of the accident，For example, the last session was to ensure the safety of super-high exhibits on the spot.，Coping with severe convective extreme weather，The Convention and Exhibition Center has formulated a special safety plan.，Lightning protection and early warning equipment was installed in advance.。Like Zoomlion at the exhibitionZCC13000 super large Crawler Crane，The jib is towering，A counterweight with a load of 6 tons shall be provided on site.，Specialized in counterweight stabilization of superelevation equipment，Withstood the strong wind and heavy rain during the exhibition.。Keep“0” Accident ，It is also another one of the Changsha Construction Machinery Exhibition.“Small target”。
The third is yes.“Logistics services”。Changsha International Construction Machinery Exhibition has a systematic service charter.，For example, in the first session, it came from Central South University of Forestry and Technology.、Hunan Agricultural University、Hunan University、A high-quality volunteer team of nearly 1000 people from Hunan University of Finance and Economics and other universities，On-site support services for exhibitors and visitors from all over the world。There is a team of hundreds of people.，From the moment the exhibitor deplaned，Traffic、Accommodation、Catering，There are volunteers providing seamless docking services 24 hours a day.，Until the end of the exhibition, send the guests to the plane and leave Changsha.。Let exhibitors and visitors enjoy the service of home away from home，It also highlights the sincerity of Changsha Construction Machinery Exhibition.。
No doubt about it，With excellent service，Changsha Construction Machinery Exhibition is creating a brand new exhibition for Changsha.“Hard business card”。Of course，Based in Changsha，Look at the world，The success of Changsha International Construction Machinery Exhibition is also a portrayal of China's huge market attraction.。
This year，The 2023 Changsha International Construction Machinery Exhibition will be held on May 12.—Once again, the 15th came as promised.，At that time, the Chinese themselves“National brand name”Exhibition，What surprises will it bring us?，Seeing is believing. Let's witness it together on the spot.。
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