On the occasion of the 23rd World Intellectual Property Day on April 26,，The results of the 24th China Patent Award were announced.，Five patents of Zoomlion are honored on the list。As a leading equipment manufacturing enterprise，Zoomlion insists on innovation-driven，Actively carry out patent layout，Increase the protection of property rights，It has taken a road of intellectual property protection with its own characteristics.，It provides strong support for the high-quality development of enterprises.。
From“1”To“14372”
All-round layout and strong protective net
Intellectual property is the core competitiveness of high-tech enterprises.，Perfect intellectual property layout can create a reliable protective net and moat for enterprise development.。Back in 1985，Changsha Construction Machinery Research Institute, the predecessor of Zoomlion, has already applied.“Vibratory Pile Hammer” Patent ，And obtain authorization。This has also become the first patent in China's construction machinery industry.。Inherit the technological innovation genes of national scientific research institutes，Since its establishment, Zoomlion has entered the fast lane of patent layout.。
According to third-party statistics，In 2022, Zoomlion entered the list of the top 100 enterprises in China with the number of high-quality invention patents maintained for more than 10 years.，It is the only selected enterprise in the construction machinery industry.。
By the end of March 2023，Zoomlion has applied for patent 14372 in total，Among them, there are 5875 invention patents.，Accumulated 10932 of authorized patent，Among them, there are 3281 invention patents.，The number of effective invention patents and the comprehensive strength of patents rank first in the construction machinery industry.。In addition，Zoomlion is in the United States、Japan、Germany、More than 20 countries and regions such as Italy have patent applications.，Continue to escort and support overseas development。
▲Zoomlion won the highest national patent award
Highly forward-looking and leading，It is another important feature of Zoomlion's patent layout.。In recent years，5G、Artificial intelligence、Big data、The Internet of Things and other new generation of information technology bring opportunities to the construction machinery industry，Intelligent、Digitize、Greening has become a major trend in the industry。Zoomlion is already in“Three modernizations”More than 3500 patents have been applied for in technology.，Among them, there are nearly 1000 green technology patents.，There are nearly 300 digital technology patents.，More than 1400 intelligent technology patents。
In addition to patenting innovative technologies,，Zoomlion also weaves a network for trademark protection。It is understood that，Zoomlion focuses on its 18 categories、660 varieties，In particular, the seventh and twelfth categories of commodities in the field of construction machinery are laid out with trademarks.，Yes“Zoomlion”、“Zoomlion”、“ZOOMLION”、“Z”Registration of all categories of key trademarks such as graphics，It has more than 1200 valid registered trademarks in China.，774 international registered trademarks、9 registered trademarks in Madrid，Involving more than 80 countries and regions。
With Zoomlion“Digitize、Intelligent、Greening”The concept of development is constantly advancing.，Its trademark application and usage in software development and new material products have increased significantly.，In 2022, there were nearly 200 trademark applications.，Registration of dozens of non-software copyrights。
Protect and talk about methods、There are rules and regulations for safeguarding rights
In recent years，The state has strengthened the protection of intellectual property rights.。《Outline for Building a Strong Intellectual Property Country（2021-2035）》And《“Fourteen five”National Intellectual Property Protection and Utilization Plan》It is proposed to build Chinese characteristics.、A world-class intellectual property power。The Civil Code has established a major legal principle of protecting intellectual property rights according to law.。
As a national intellectual property demonstration enterprise，Zoomlion vigorously implements“In-depth study、Layout in advance、Offensive and defensive”Intellectual Property Strategy，A programmatic system of intellectual property rights and relevant procedural documents have been formulated.，A relatively sound intellectual property protection system has been formed.，Integrating Intellectual Property Work into Business Activities。
Zoomlion pays attention to enhancing the awareness of intellectual property rights of all staff，Leveraging World Intellectual Property Day、Intellectual Property Publicity Week and other opportunities，Popularize to employees《Patent Law》And other intellectual property laws and knowledge.，Stimulate everyone's interest and awareness of protection。Nowadays，Continue to promote intellectual property creation、 Protect 、Application has become the company's“Compulsory course”。
In addition，Zoomlion also strives to build a professional intellectual property protection force.。“We have cultivated an experienced team.、A professional team of more than 60 people with efficient action，Two national patent information leaders，Two national patent information practitioners，Personnel with national patent agent qualification account for nearly 50 percent%。”The relevant person in charge of Zoomlion disclosed。
In product research and development，Zoomlion Insists on Intellectual Property Distribution and Protection First。April 20，The world's largest Tower Crane rolled off the production line at Zoomlion Changde Tower Crane Intelligent Factory。In addition to its world's largest lifting performance,，The patent layout of this product is also worthy of attention.：It integrates 158 innovative scientific research achievements.、305 invention patents。In the product development phase，Especially in creating world-class products that have no precedent to follow.，The company started intellectual property layout ahead of schedule.。For key core technologies，Core patents have been made.+Overall layout of peripheral patents，It forms a multi-dimensional、Tight network of patent protection。
▲The world's largest Tower Crane integrates 158 innovative achievements、305 invention patents
While the protective net is tightly woven,，Zoomlion also actively took up legal weapons to safeguard its rights and interests.。Trademark Infringement Case of Series Color Combination，Was selected“Typical Cases of Intellectual Property Judicial Protection of Hunan Court in Hunan Higher People's Court in 2020”、“Supreme People's Court Releases Excellent Cases of National Court System in 2021”And“Ten Cases of Optimizing the Rule of Law Business Environment in Hunan Province”。
2021，The Changsha Intermediate People's Court concluded the case of Zoomlion v. a company in Shandong Province for infringement of the trademark right of color combination.，Zoomlion won the case。The case became the first case of color combination trademark infringement in the domestic equipment manufacturing industry.，It is considered by experts as a Chinese enterprise.“A landmark achievement in the field of trademark rights protection”。February this year，Zhonglian Zhongke Wins the Retrial Case of Infringement of Color Combination Trademark，The case went through the first instance.、Second instance and retrial，It took three years，The dust finally settled，Color combination trademarks have also been judicially recognized as well-known trademarks.。
Industry experts said，Protecting intellectual property rights is to protect the soul of innovation.。Future，Zoomlion will accelerate the cultivation of high-value core patents，Improve the intellectual property protection system，While promoting enterprises to climb the high end of the global value chain,，To help build a strong intellectual property and manufacturing country in the new era。
