In the field of foreign trade，Excavator export is a vane to observe the performance of construction machinery industry and even manufacturing industry.。Since this year，China's Excavator Exports Continue to Heat Up，Become a bright spot in the difficult recovery process of the world economy.。
According to the statistics of China Construction Machinery Industry Association on the main manufacturing enterprises of Excavators,，This year 1— March ，The main manufacturing enterprises exported 28643 excavators of various types.，Year-on-year growth of 13.3%，Exports of leading enterprises in some industries doubled，And orders are still increasing.。
Why are domestic excavators like this overseas?“Pretty”？The reporter conducted an interview.。
Main construction machinery，China's output is the largest in the world.
Information from the Ministry of Industry and Information Technology，China has now formed 22 categories of construction machinery products.，It is one of the countries with the most complete product categories and varieties.，Wherein the excavator、Crane、The output of loaders and other major products ranks first in the world.。Behind the rapid growth of domestic excavator exports，It is the figure of high-quality development of manufacturing enterprises.。
High quality，Reflected in the product itself——
According to Wu yuanfeng, deputy general manager of Zoomlion Earthmoving Machinery Co., Ltd.，In the first quarter of this year, the export sales of Zoomlion's main excavator products increased by more than 200% year-on-year%。This grade，It is closely related to the strong investment of enterprises in product development and production technology.。
“In recent years，We have built the first full-process intelligent manufacturing excavator production base in Changsha.，Flexible production with stronger compatibility is realized.。Compared with the traditional production line，The average production capacity of excavators in the new base has increased by nearly 70 percent%、Production cycle time reduced by 65 percent%。Rely on the strength of the operation、Construction efficiency、Fuel saving and coping with complex working conditions.，Zoomlion's Zhongda Dig products are highly recognized by overseas customers.。”Wu yuanfeng told our reporter.。
Wu yuanfeng said，Expand overseas markets，Zoomlion will apply the new technology to export products for the first time.，Aim at high-end markets in Europe and the United States，Improve the intelligence and information level of products，At the same time, we should actively develop the markets of emerging countries.“Adaptability to working conditions”Research。
High quality，It is also reflected in supporting services——
Liugong's overall export of excavators in the first quarter of this year increased by 16.%，Among them, over 30 tons of large excavator products grew by more than 80% year-on-year%。Talking about the encouraging trend of overseas sales，Lin Shencai, Director of International Business of Liugong Excavator, could not hide his excitement.。
He told our reporter.，In recent years, Europe, the United States and Southeast Asia have steadily increased investment in infrastructure and mineral development.，It has brought market opportunities for Chinese excavators.。“Our excavators have an average time between failures of more than 1700 hours，And the motor Grader、Bulldozer、Loaders and other earthwork products, as well as a global after-sales service network to provide all-round support to customers.。”Lin Shencai said，Liugong's investment in the service side has become an important magic weapon to win the favor of overseas customers.。
At present，Liugong Excavator has set up 7 sales regions in 102 countries around the world.，Each region has its own sales channels and after-sales service system.，Provide“7×24 hours”The service。Lin Shencai, for example，Customers can give feedback to Engineer Liu as soon as possible when they encounter various problems in the construction.。With sufficient spare parts reserves from distributors and outlets in all regions of the world，Engineer Liu can provide maintenance and repair services for customers in the shortest time.。
Export of mini-excavators becomes a new bright spot
Zhou Minliang, a researcher at the Institute of Industrial Economics, Chinese Academy of Social Sciences, said.，Against the backdrop of greater downward pressure on the global economy，North America、Europe、Southeast Asia、Economies in the Middle East and other places through infrastructure construction、Increase investment in mining and other fields to stabilize economic growth，This is an important reason for the growth of overseas demand for construction machinery products such as excavators.。At this time，Chinese enterprises rely on the technical strength accumulated over the years、Product word of mouth、Service system，Actively grab orders from overseas markets，The export growth of domestic construction machinery products such as excavators has been realized.。
Since this year，Domestic excavator“Walk out”One of the highlights of，It is the sudden emergence of small and medium-sized enterprises，Recognized by overseas markets。
Jiang Chaoxiang, a young man from Jining, Shandong Province, once worked as an excavator trader for a long time after graduating from university.。For a long time，He found that the excavator industry chain around Jining is very complete.，Scale advantage has been formed。“Why not make your own excavators for overseas markets?？”2021，Jiang Chaoxiang Takes a Key Step，Established the manufacturing workshop of Shandong Haituo Machinery Group Co., Ltd.。
“On the one hand，In Europe and America，Many families often need convenience when they manage their gardens and farms.、Compact and flexible mini excavator。On the other hand，Compared with medium and Large Excavators, it needs professional operation.，Mini-excavators don't require much training.，Low threshold for use。”Jiang Chaoxiang told our reporter.，Through hard work，Machine weight produced by Haituo Machinery 3.The export market of mini-excavators under 5 tons is gradually opening up.。“First quarter of this year，Export volume increased by more than 70% year on year%。Especially in March, more than 700 units were produced and sold.，Nearly doubled over the same period last year.，It's a little unexpected！”
Small enterprises break out of the big world，Why?？Jiang Chaoxiang thinks，High cost performance of domestic excavators、There are two main reasons for cross-border e-commerce to open up sales channels.。“In the American market，Caterpillar also makes Mini Excavators.。Although its craftsmanship is better than ours.，But the price of the product is three times that of ours.。We use Alibaba International Station to provide live e-commerce and other services to achieve.‘Borrow a boat to go to sea’，‘Hightop’Brand Micro Digging is gaining recognition from more and more customers.。”Jiang Chaoxiang said。
Wang Xiaodong, senior industry operation expert of Alibaba International Station, said.，Excavators have become one of the typical products representing China's manufacturing strength.。“Compared to large enterprises，The excavator products of small and medium-sized enterprises are mainly micro-excavation.、Medium and small digging，It has rich products、And that application field is wide、Strong price competitiveness and so on.。Cross-border e-commerce platforms can provide strong support for the expansion of exports of these products.。”Wang Xiaodong told our reporter.，Alibaba International Station promotes different kinds of excavator products for overseas buyers in different countries.，To meet their diverse needs.。
Focus on the global market layout
Excavators sell well overseas，The radiation-driven role of the economy is not small.。
Tian Eye Check Data Display，As of mid-April，The business scope of the existing registered enterprises in the country includes“Excavator”Super 3.80,000。In terms of geographical distribution，Shandong、Anhui、Zhejiang、Hebei、Jiangsu has a large number of excavator related enterprises.，The proportion in the whole country is 15.68%、10.06%、9.42%、7.93%、6.12%。From the distribution of the establishment time，51.6%The establishment time of enterprises is between 1 and 5 years.，The rapid development of the industry is evident.。
Facing overseas market opportunities，Enterprises are riveted.。
Wang Chuanming, chairman of China National Machinery Heavy Industry Group International Equipment Co., Ltd., told our reporter.，At present, the company's excavator sales are mainly exported to Argentina.、Ecuador、Philippines、Indonesia and the Middle East。The main export products are large-tonnage excavators of 20 tons or more.，It can be used for mining.、Road construction、Irrigation and water conservancy and other fields。First quarter of this year，The company's excavator export business was obtained.“A good start”。
“Excavator is a representative product of construction machinery.，Quality reliability is always the first priority.。In recent years，Maturity of Domestic High-end Parts Supply System，Ensure the quality of our excavator。Nowadays，Each of our new excavators has to go through more than 3000 hours.‘Actual combat test’Will be introduced to the market.。”Wang Chuanming said，The company also aims at the usage habits of customers in different countries.，Actively enhance localization services，A number of resident engineers were added and a number of local service personnel were gradually trained.，Make sureSINOMACHAfter-sales service level of complete machine。
Xiao Zhihai, general manager of Shanhe Intelligent International Market Development Center, said.：“On the tiny dig.，We specialize in excavator design for European and American customers'body shape and operating habits.。Dig in CUHK，Our Product Set Versatility、High efficiency、Flexibility、Comfort is integrated，Increased operational sensitivity through a high-precision control system。These excavators are used in municipal works around the globe.、Rock drilling in mines、Engineering infrastructure and other fields can show their skills.。”
Xiao Zhihai said，Sunward Intelligence has always insisted on independent research and development.、Independent innovation。Excellent product performance combined with competitive price，It has gained a lot in the foreign market.“Loyal fans”。
Beijing Normal University“The Belt and Road”College researcher Wan Zhe thinks.，Chinese excavators sell well overseas，Essentially, it is the embodiment of the strength and level of China's manufacturing industry recognized by the world.。Wan Zhe said，Infrastructure construction is an important prerequisite for regional economic and social development.。For ten years，“The Belt and Road”The initiative has aroused great resonance in the countries along the route and even in a wider scope.。The deepening and consolidation of cooperation，It creates an important external environment for domestic excavators to go to sea.。“Future，Relevant enterprises should accumulate experience in going to sea.，Further promote the digitalization of excavator products、Electrification、Automation、Intelligent level，Gain stronger competitiveness。”She said。
This article is from People's Daily Overseas Edition.
