Yu Mengsheng, President of Shandong Lingong: Sustainable and Healthy Development of Construction Machinery Industry under Challenges
April 14, 2023
April 12，With“New journey, new momentum and new development”The Fourth Congress of the Sixth China Construction Machinery Industry Association and the 20th China Construction Machinery Development Forum were held in Xi'an, Shaanxi Province.。Association leadership、More than 400 persons in charge of member units and representatives of industry media attended the meeting.。Yu Mengsheng, president of Shandong Lingong, attended the meeting.《Sustainable and Healthy Development of Construction Machinery Industry under Challenge》Keynote speech。
In his speech, Mr. Yu looked forward to the global economic development and China's economic situation.。General Manager Yu pointed out，Achieving high-quality development is the primary task of Chinese enterprises.。Global layout is the only way for China's construction machinery enterprises to take the lead in the world。The internationalization of Chinese enterprises still has a long way to go.，There is still much room for development in overseas business.。At present，China's construction machinery is in a new international node.，Relying on emerging markets to break through traditional markets in Europe and the United States，It will become a new round of export growth.。Today's international political and economic environment is full of uncertainties.，The pressure of systemic risk increases.。Offshore enterprises must strengthen full-cycle risk management，In order to prepare for the black swan event in the overseas market in advance.。
General Manager Yu stressed，Under the pattern of double-cycle development，Construction machinery industry will usher in new opportunities for sustainable development。The next three years，China's equipment manufacturing industry will achieve steady growth，Industry enterprises should pass“Internal circulation promotes quantitative change to qualitative change、External circulation drives quality and innovation”，Build a global ecosphere，Help build a new development pattern。
General Manager Yu appealed，The industry should be more rational，Focus on sustainable development。Facing the saturated market demand and the increasingly high development goals of enterprises，The result of the collision is the unprecedented intensification of competition in the industry.，General Manager Yu reminds us to treat competition rationally.，Don't shy away，Not afraid of competition。The disorderly competition in the industry leads to the weakening of the product level advantages of the first-line enterprises.，The importance of service is gradually highlighted.。At the same time, we should be aware that，Market winning factors in addition to core products，Quality service is also indispensable.。
On the development of enterprise internationalization，General Manager Yu said，Internationalization is not just a simple judgment of whether to go to sea or not.，But after defining the goal of going to sea.，Formulate corresponding strategies for going to sea，And implement a series of how to do it.、A specific plan on how to do it。The globalization of Chinese enterprises should be export-oriented.，To be oriented by value chain optimization，Finally, global operation will be realized.，Promoted to the ranks of world-class enterprises。
At present, China's construction machinery industry is moving towards Indonesia.、Emerging industries represented by Kazakhstan“The Belt and Road”Market transfer，They will become the preferred target for Chinese construction machinery enterprises to expand their overseas business.。Domestic enterprises should set their sights on opening up new markets.。Whether it's technology competition、Service competition or market competition?，The industry should focus on sustainable development，Disorderly competition will eventually hurt China's brand and image.。It is hoped that all enterprises will plan rationally.、Steady development，Don't pursue sales unilaterally for quick success and instant benefit.。
And then，General Manager Yu also introduced two solutions that Lingong focused on.：Complete solutions for rental equipment and complete solutions for mining equipment。He said，Profit opportunities should be seized during the rising period of the industry，Get the maximum profit；When the industry goes down，To achieve the best cash flow，Inventory is the lowest，Continuous improvement。In addition，Lingong insists on taking the concept of high quality as the guide to develop、Take market synergy as the lead to make up for the shortcomings、Take the customer as the center to lead the management promotion、Sustainable development guided by long-term cooperative relationship。
Lingong will uphold“Reliable bearing of heavy load”The idea of，Continue to be customer-oriented，Continuous introduction of high-quality products，Continuously improve service quality，To provide a more complete set of solutions for global customers，Develop with high quality，To make due contributions to the realization of China's manufacturing power strategy.。
