March 27, 2023
2022,Lingong Heavy Machinery has successfully achieved business income and industrial output value of 10 billion yuan.,Become an industry leader in international market development。Lingong Heavy Machinery is committed to building an international construction machinery enterprise,Europe、North American companies were established one after another,The process of internationalization is advancing rapidly,Aerial work machines compete with international giants in Europe, America, Japan and South Korea。Mining Machinery in Myanmar、Indonesia、Pakistan、The full development of the South African market,Leading the world in sales for 7 consecutive years,International development has entered an accelerated period.。As a ten-year-old enterprise,,The Internationalization of Lingong Heavy Machinery Co., Ltd. is developing rapidly and steadily,The reason is worth exploring.。
NO.1 Sword casting
Internationalization is beginning to emerge
The business of Lingong Heavy Machinery covers mining loading and unloading equipment.、AeriaL Work Machinery、Special Machinery、Key components and other business sectors。As early as the establishment of the company,Lingong Heavy Machinery has formulated a clear goal of internationalization.:That is to become an international industry leader.。
After the establishment of the internationalization strategy of Lingong Heavy Machinery,It has conducted a comprehensive survey of the European, American and Middle East markets.,It has gradually established a perfect agent system in the international market.,As a result, Lingong Heavy Machinery has gained a firm foothold in the international market.。
The establishment of the system ultimately has to settle on the product to speak.。A good blacksmith needs to toughen himself up,Products are the key to the international market。The international market environment varies greatly.,Consumers in each region have different requirements for the performance of products.。Lingong Heavy Machinery Application Engineer goes deep into the front line of construction,Know the local market demand in advance,And according to the local market demand to develop differentiated products that meet the application needs.,Make“Not acclimatized”The contradiction is easily solved。
Product quality is a particularly important factor for foreign customers.。Lingong Heavy Machinery has conquered hybrid mine cars one after another.、Technical Bottleneck of New Energy Arm Aerial Work Machine,Really grasp the key core technology,It has laid a solid foundation for expanding the international market.。
“How many years has a good worker been trained?, Cast a sword named Longquan。”Although the enterprise was established late.,However, international development has come from behind.,Slow and steady,Lingong Heavy Machinery has successfully taken a unique international road of its own.。
NO.2 Li Jian Chapter
Adhere to the localized operation strategy
The ten-year international road operation of Lingong Heavy Machinery is short.,But it has gone through a process from overseas sales to overseas manufacturing.。
The period from 2015 to 2017 is a period of rapid development of the overseas market of Lingong Heavy Machinery.,With the help of“The Belt and Road”In-depth implementation of the policy,The overseas market of Lingong Heavy Machinery has spread rapidly.,Sales revenue from the international market is rising steadily.,The popularity of Lingong Heavy Machinery in overseas markets has also increased rapidly.。
In order to further expand and strengthen the overseas market,In the meantime,Lingong Heavy Machinery began to build factories overseas.,European companies were established successively.、North American company、Indonesian company、Mexico factory,A large number of skilled workers and managers are recruited locally.,The transformation from international operation to localization operation has been realized.。
The mining Vehicle products of Lingong Heavy Machinery have basically covered the countries rich in mineral resources.,The proportion of AeriaL Work Platforms and mining equipment in developed countries such as Europe and the United States is increasing.,The variety is more and more abundant,It has become a new force that can not be ignored.。
“The edge of a sword comes from sharpening.,The fragrance of plum blossom comes from bitter cold。”From going out to going in to melting in,Lingong Heavy Machinery insists on localized talents、Localized operation、Localization services,Accurately match local market demand,Accurately locate the product,Steady expansion of overseas business,Compete with the first echelon of international enterprises。
NO.3 Guarantee Chapter
Gold service is popular all over the world.
Ten years,The products of Lingong Heavy Machinery can take root in overseas markets and win the recognition of customers.,In addition to relying on its excellent product quality,,It also has a lot to do with the meticulous service it provides.。It is well known,Overseas service and spare parts support are different from domestic ones.。
At present,Lingong Heavy Machinery has a service network all over Europe.、North America、Africa、Southeast Asia and other markets,It can be said,As long as there is a place for Lingong Heavy Machinery products.,There is the service network of Lingong Heavy Machinery.。Where are the products of Lingong Heavy Machinery sold?,Where does the service of Lingong Heavy Machinery extend?。Having an excellent service team is the key to good service.,Lingong Heavy Machinery Insists on Training Service Personnel,Service satisfaction is directly linked to their wages.,This has greatly mobilized the enthusiasm of service personnel.。
Service timeliness is one of the important indicators to improve customer satisfaction.。In order to improve the timeliness of services,Lingong Heavy Machinery has built spare parts warehouses and central spare parts warehouses in many regions and markets.,And strengthen the spare parts reserve,Ensure timely and sufficient supply of spare parts。
In the view of Lingong Heavy Machinery,Simply sell the product to the international market,If the service cannot be followed up at the same time,Internationalization is doomed not to last long.,It is also unsustainable.。So,From the very beginning, they put forward the slogan that the internationalization of products needs to strengthen the internationalization of services.,Every year, huge amounts of money are invested to enhance the construction of service forces.。
Lingong Heavy Machinery is committed to“Become an international industry leader”,Keep pace with the times、Pioneering and innovative,With“Reliable bearing of heavy load”The responsibility of the enterprise,Continue to provide the best quality products and services to customers around the world,So as to make further progress on the road of accelerating internationalization.!
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